How much does it cost to advertise on Amazon a day?Is it okay to advertise ten dollars a day?

For sellers operating on Amazon, almost everyone struggles with advertising issues.On the one hand, they careWeb PromotionThe cost of advertising, on the other hand, they want to get the most for the leastdrainageEffect.Some even raised the question of whether it was okay to spend ten dollars a day.So how much should you spend on advertising every day while operating on the Amazon platform?

How much does it cost to advertise on Amazon a day?

In fact, there is no absolute numerical answer to this question.Different store products, different types, different audiences, different sellersInternet marketingStrategies lead to many answers.So if you're evaluating whether you can spend just ten dollars a day, the answer is not necessarily.So what standard is used to test whether there are unnecessary costs?In fact, just do these steps.

Is it okay to spend ten bucks a day on Amazon Advertising?

First, the overall input-output ratio is maintained within a relatively controllable range, which needs to comply with industry standards and its own operational requirements.That is to say, the investment in advertising expenses fluctuates on the basis of normal operations. If this investment is significantly higher than the industry average for a long time, it means that the profit is also significantly lower than the industry, which is obviously not a normal development.

Second, whether advertising investment and sales are still in a stage of simultaneous growth.The seller can test it through tests. If the investment of 100 yuan can be increased, the return of more than 100 yuan can be obtained, and the advertising cost can be increased on the existing basis. When the marginal benefit increases, the enterprise is in the stage of scale expansion. At this time, increase the funds. The investment can achieve a greater return until it reaches a peak of diminishing marginal benefits, maintaining a relative equilibrium.

Third, the optimization of advertising strategies should be carried out in real time. Under the same conditions, sellers have found the best price/performance ratio through changes in prices and budgets, but changes in keywords, adjustments in graphics and text, and further refinement of product characteristics will greatly affect the price. Change the existing sales volume to a certain extent.Once a better optimal combination is found, testing needs to be completed quickly while controlling advertising costs.For example, you can open a separate set of ads and set the same budget as the original ad set to observe whether the optimization is effective, and then apply it to the entire advertising strategy.

Therefore, for the question of how much money Amazon spends in advertising a day, as long as the above three steps are used, it can be continuously tested to find the most suitable range.