How to reduce Amazon ACOS advertising?Amazon reduces ACOS advertising effective practices

Under Amazon's current operating model, on-site advertising has almost become a standard configuration for operations, but "it's easy to place ads, but difficult to make money."
How to ensure the effectiveness and efficiency of advertising requires us to take it seriously.

In order to gradually reduce ACOS to a reasonable proportion of advertising investment and achieve the purpose of making money from advertising, sellers need to think and act from the following aspects:

Negative keywords must be used accurately

During the advertising process, it is necessary to download and analyze the advertising data report on a regular basis (weekly and monthly), and conduct targeted negatives based on the performance of the keywords in the report.Its purpose is to import traffic into orders, and negative traffic can reduce waste and reduce advertising ACOS.

Using negative words in your ad serves two purposes:

1. Reduce invalid traffic, reduce advertising waste, and reduce ACOS, thereby improving advertising effectiveness and efficiency;
2. Optimize productsPositioningand keyword targeting to improve conversion rates and overall listing weight.

Optimized list

Sellers also need to consider whether their listing choices and details are biased.

Through analysis and comparison, it is found that there is still room for optimization and improvement of Listing, and it is necessary to optimize Listing.

But if you want to optimize your listing, you must also pay attention to the daily optimization process.Optimizing listings requires not only grasping the timing of optimization, but also the rhythm of optimization.

Bids should be moderate

lots of amazonE-commerceThe seller's in-site advertising effect is not good, and the ACOS is too high.

One reason is that ad bids are too high.

While the bids for ads are higher and the odds of showing a sticker ad are higher, they often have to deal with an ad ACOS that is too high.

Therefore, in order to reduce ACOS, you must objectively analyze your own advertising bids.If the bid is really too high, you should consider lowering the ad bid appropriately in order to reduce the ACOS.

The setting of the advertisement quotation can generally be set higher first, and then as the order increases, the BSR ranking of the Listing will rise, and after it stabilizes, the advertisement quotation will be gradually reduced.All in all, don't act recklessly.

To grasp the proportion of insertion orders

While advertising can bring us orders, it will not be completely reliant on advertising.

In operation, it is also necessary to grasp the proportion of advertising orders in total orders.

Minimize ad distractions

Regardless of whether the advertisement is interrupted due to out-of-stocks or the seller actively suspends the advertisement, it will cause the advertisement effect to deteriorate, so try to avoid the advertisement interruption.

Listing received negative reviews and Buyer's Voice received complaints.

Therefore, sellers should grasp the product quality, after-sales service, etc., and try to reduce the "long" negative reviews and complaints from buyers.

If you encounter a bad review, you must resolve the content of the bad review. If you can contact the customer, contact the apology, get the customer's forgiveness, and then revise the bad review.

If you encounter a "long" negative review, you should also use the negative review to improve the quality of the product.

Optimize product use instructions, prepare after-sales service cards in advance, and place them with packaging to reduce the possibility of receiving bad reviews in subsequent operations.

Automatically serve ads and adjust the matching of different bidding positions in a targeted manner

In automated ads, you can set different bids based on the four match positions (close match, broad match, similar products, and related products).

For positions with good matching performance and conversion, you can increase your bid to get more exposure and clicks (of course, if the bid meets expectations, you can keep the current bid unchanged);

Targeting poor-performing matching positions can reduce advertising bids, reduce exposure and clicks, and ensure that advertising investment achieves the goal of "high bids, poor shipments".

This adjustment can also achieve the purpose of reducing ACOS advertisements to a certain extent.

Manual ad optimization keywords

Manual advertising, adjust and optimize keywords and keyword matching methods.

One is to select accurate keywords/core keywords, and the other is to appropriately adjust the matching method of advertisements.