What factors affect the ODR on the Amazon platform?Three indicators that will affect the store's ODR

Regarding ODR, Amazon's policy is that sellers selling on Amazon must keep the ODR below 1%.

If the ODR is higher than 1%, the account will be suspended and selling rights will be suspended.

Amazon sellers now understand why ODRs and RDRs are so high it's frustrating!

Because ODR directly affects RDR and CSR.

What factors affect the ODR on the Amazon platform?

The following three points are factors that affect ODR:

1. negative feedback rate;
2. Amazon Marketplace Transaction Guarantee claim rate;
3. Credit card chargeback rates.

Three indicators that affect Amazon store ODR

The reasons for these three factors are as follows:

The first is the high return rate

A high product return rate means that the seller's product does not bring a good shopping experience to the buyer, and then the platform will judge that the quality of the seller's product is not good, which will also affect the ODR indicator.

Second, there are more negative reviews

• The percentage of Amazon buyers who leave reviews unsolicited is relatively low.
• If the product reviews themselves are few, but give a negative review, they will definitely have a big impact on this shop.
• Since European and American buyers pay more attention to product experience, sellers should try to avoid bad reviews and improve product quality.

The third is that the order was cancelled due to the seller's reasons

• It is not the buyer who cancels the order, but the seller's personal reason that the product cannot be shipped to the buyer.
• For example, an order is cancelled due to insufficient inventory, which will be included in the store's ODR metric.
• Affects the product unless the buyer cancels it himself or contacts a request for cancellation.

The fourth is that the buyer did not get a timely response

• Amazon requires sellers to respond to buyer questions within 24 hours.
• If the seller does not reply to the buyer within 24 hours, it will also affect the performance of the store, resulting in an increase in ODR.

The third and fourth reasons are personal reasons for sellers.If the third and fourth points do lead to an increase in the store's ODR, we can only say to the seller: "You need to run Amazon more carefully". .