How to run an AliExpress store?AliExpress store operation plan skills

for cross-borderE-commerceAs with any e-commerce platform, product selection is the first priority.Which products are suitable for production, price range, and whether there is market potential will directly affect the growth of our later stores.The so-called "seven points depend on the selection of products, and three points depend on the management" choice is also the embodiment of the management ability.

Many sellers are just starting to do it, and feel that AliExpress andTaobaoMuch like, the business model shouldn't be difficult.After opening the store, I feel that I don’t know how to choose the things I chose in the early stage. The price range of the platformPositioningNot good, so I followed suit.

After a period of time, they found that without traffic, the product could not be pushed up.All kinds of problems, the foundation of the store is not ready, so there will be a dilemma.How to do, how to make a store?

How to run an AliExpress store?

Today, some good sellers on the AliExpress platform have product advantages and have a professional team in chargeInternet marketingOperation, what do we compete with, so if you don’t have any e-commerce experience and don’t make preparations, it will be difficult to open a store by yourself.

Before opening, you must have your own planning, product positioning, and operators, and you must have a certain degree of certainty, otherwise it will be useless.

1. Let consumers know and use the product.

According to the communication characteristics of popular psychology, groups are most easily persuaded by opinion leaders.For consumers on the AliExpress platform, itao bloggers’ product recommendations are the most likely to influence their purchasing decisions.We found some bloggers with more than XNUMX followers and sent them free sample experiences.

After the experience, I felt that our product experience was very good, so I made a review recommendation.The experience of consumers after purchase is also very good, and they will naturally leave a positive review for the store.Bloggers who recommend our products earn commissions from the platform primarily for consumer purchases.more and more Internet celebrities (Facebook,YouTubeWanghong) asked to recommend this new store.

After a period of time, new bloggers recommend our products every day, search for category keywords on YouTube videos, and all of our products appear.This momentum gives consumers the feeling that our products are very popular, and the sales and favorable rate formed have paved the way for the growth of the store. 

2. With the help of the power of the platform For growing stores, the platform itself is the biggest source of traffic.How to get more support from the platform becomes the most important problem at this stage.Taking AliExpress as an example, after repeated tests, the platform's traffic to ordinary sellers is concentrated in the following two aspects: platform activities and keyword search rankings.Keyword search ranking: If you want consumers to buy, you have to let consumers find you.The first step for consumers to buy on the platform is a keyword search.

3. Make good use of the window recommendation position In addition to releasing more products, good use of the window recommendation position is also one of the ways to effectively increase product exposure.The so-called window recommendation means that under the result of the natural sorting of products, the sorting authority is added to your products through the recommendation position, thereby improving the sorting of your products. 

4. Extensive participation in AliExpress platform product activities Participating in various product recommendation activities on the AliExpress platform is also a way to gain higher exposure.We will carry out product recruitment activities from time to time according to market demand, and participating in them will have the opportunity to obtain high-quality promotion positions.According to the results of previous activities, participating in activities can bring sellers an exposure increase ranging from 30% to 200%, thereby quickly driving your transaction volume. 

5. Use the picture bank to manage the product pictures skillfully With the picture bank, you can manage all the product pictures you uploaded before easily and effectively.You can upload and rename images in bulk, as well as group, filter, and search for images.When you have more and more products and more and more product pictures, you will realize the power of the picture bank! 

6. Make good use of the "Dynamic Multi-picture" function "A good picture is worth a thousand words". According to research, when entering the product details page, the product picture is the first place that buyers pay attention to. The "Dynamic Multi-Picture" function allows you to upload up to 6 display pictures for each product, and 6 pictures are displayed dynamically, which can display your products in a more comprehensive and multi-angle manner, and greatly increase buyers' interest in your products! 

7. Pay attention to the praise rate and customer experience. Before, the praise rate of the sellers on the entire AliExpress platform was not very high, but in the new regulations, the search weight of customer experience has been gradually increased, which means that what you provide The better the customer experience is, the higher the favorable rate of your store, the more exposure and traffic you can get, and the greater the chance of making a deal.After all, business activities are to return to the essence of business, and customer experience is undoubtedly the foundation for business behavior to continue. 

8. Reduce disputes 

1) The products sold are consistent with the descriptions, so as to avoid disputes arising from "the wrong product" after the buyer receives the product; 

2) Ensure that the products sold have no quality problems, and fully check before delivery; 

3) Ensure that the products sold online are not fake and shoddy products, prompt: "infringement of intellectual property rights" will not only affect your normal transactions and cause losses to transactions, but will also be punished by the rules of the AliExpress platform. Serious violations may be related to legal proceedings;

4) When choosing a logistics method, choose a logistics method that can be inquired normally to avoid disputes arising from the inability to inquire about relevant logistics information.