Article directory
- 1 Facebook Creative Quality Relevance Checker
- 1.1 Does my product or service comply with Facebook's rules?
- 1.2 Avoid using the word "you"
- 1.3 avoid talking to death
- 1.4 Avoid Sensational Words
- 1.5 close all loops
- 1.6 Ensure a positive and consistent ad experience
- 1.7 Avoid negative hints or assumptions
- 1.8 The user click experience is positive and compliant
- 1.9 Have I continued to improve my knowledge?
- 2 Where to Check Facebook Ads Score?
Remember!
- ThisFacebookThe greater the potential liability, the tighter Facebook will regulate;
- When the impact of ad spending is greater, Facebook will also be more stringent.
Have a profitable Facebook adCopywritingBefore, the questions to ask yourself are:
"Am I going to be comfortable showing my ad content to Mark Zuckerberg and the Facebook team in court?"
Facebook Creative Quality Relevance Checker
- Relevance of an ad is tied to performance, but not necessarily the reason for great performance.
- Therefore, use ad relevance diagnostic metrics to diagnose underperforming ads rather than optimizing ads that have met your ad goals.
- Achieving a high ad relevance diagnostic metric position should not be your primary goal, nor does it guarantee improved ad performance.
If the ad doesn't meet your advertising goals
- When diagnosing ads that aren't meeting your advertising goals, review the ad relevance diagnostic metrics to determine if you'rePositioningWhether the adjustment can improve ad performance.
- Looking at each metric in combination yields more insights than looking at each diagnostic metric individually.The chart below can help interpret a given combination of ad relevance diagnostic metrics.
| Ad Relevance Diagnostic Metrics | Cause | recommend | ||
|---|---|---|---|---|
| Quality ranking | Engagement rate ranking | Conversion rate ranking | ||
| average or above | average or above | average or above | Good in every way! | Optimize your advertising goals. |
| below average | Does not meet the assessment conditions | Ads are of low cognitive quality. | Improve the quality of your creative assets or target audiences who are more likely to perceive your ad as being of higher quality.Avoid low-quality content attributes in ad creative. | |
| average or above | average or above | below average | Ads aren't driving conversions. | Improve your ad's call-to-action or post-click experience, or target a higher-intent audience.Some products and services will themselves have lower conversion rates than others.Ad adjustments may not be necessary as long as the conversion rate is as expected. |
| average or above | below average | average or above | The ad did not interest the audience. | Improve the ad's relevance to your audience (for example, make it more engaging, interesting, or eye-catching), or target audiences who are more likely to engage with the ad. |
| below average | average or above | average or above | Ads are of low cognitive quality. | Improve the quality of your creative assets or target audiences who are more likely to perceive your ad as being of higher quality.Avoid low-quality content attributes in ad creative. |
| average or above | below average | below average | The ad did not generate interest or conversions. | Improve your ad's relevance to your audience (for example, by making it more engaging, intriguing, or eye-catching) and your ad's call-to-action or post-click experience.Alternatively, target audiences who are more likely to engage with your ad and convert. |
| below average | below average | average or above | Ads are of low cognitive quality and are not of interest to the audience. | Improve the quality of your creative assets while making your ad more relevant to your audience (for example, making it more engaging, interesting, or compelling).Alternatively, target audiences who are more likely to perceive the ad as being of high quality and relevance.Avoid low-quality content attributes in ad creative. |
| below average | average or above | below average | Ads are clickbait or controversial. | Adjust your ad to more clearly show the product or service you're promoting.Some products and services will naturally have lower conversion rates than others.Avoid low-quality content attributes in ad creative. |
| below average | below average | below average | There is still room for overall improvement. | Try testing different targeting strategies, creatives, optimization goals, post-click experiences, and more. |
Raising rank from below average to higher is more impactful than moving from average to above average, so the focus should be on improving below average rather than average.
Look for the right and matching creative and audience targeting, not just one or the other.The ideal creative may not be the same for different audiences.You can also target broadly, relying on our delivery system to find and advertise to the best audience for you.
If the ad meets your advertising goals
If the ad is already meeting your advertising goals, you may not need to review the ad relevance diagnostic metrics.There are times when a better-performing ad will rank lower than average on the relevance diagnostics indicator, and that's fine.This is where you should optimize for your advertising goals, not for quality ranking, engagement rate ranking, or conversion rate ranking.
Does my product or service comply with Facebook's rules?
How to successfully market on Facebook?
Learn how to avoid getting fined for violating hidden Facebook ad rules, or getting your ad removed!
Facebook Ad Content Compliance Checklist
- Do I have a credible commitment, is it exaggerated?
- Am I confident that the promise will be fulfilled?
- Does my product or service provide the customer with the results that the advert says?
- Have I made the possible risks or liabilities clear?
- Does my advertising message emphasize the process, not the outcome?
- Does the product or service I offer accurately reflect what is advertised?
- Can I keep my promises?
- Do I have a guarantee to avoid ambiguity?
Avoid using the word "you"
- Do I avoid naming anyone directly, good or bad?
- Do I avoid asking questions directly to the audience?
- Do I avoid making the audience feel like I'm talking about him?
- Am I implying that the audience has a problem?
- Did I forget to speak in the third person and avoid the word "you"?
avoid talking to death
- Do I avoid saying anything that is not true? ("best" vs "one of the best")
- Are my statements true to the facts, and have I provided references as proof if necessary?
- Am I avoiding direct income or medical-related claims?
- Do I avoid misusing words like "make a fortune" or "get rich"?
- Am I emphasizing techniques and processes rather than outcomes?
- Do I avoid misleading, false or exaggerated claims?
- Do I avoid promising my viewers that they will see results within a certain time frame? (eg "I will reach Y in X days")
Avoid Sensational Words
- Do I avoid strong words that are scary or sensational?
- Am I avoiding the hype statement, or that "click-through" expression?
- Am I using an A/B test vocabulary that I'm not sure is compliant?
close all loops
- Does my ad content close all loops at every stage?
- Do I avoid giving away specific information in order to keep the audience reading?
- Am I converting the "call to action" (CTA) to medium-sized? ("discovered" vs "I revealed")
Ensure a positive and consistent ad experience
- Do I avoid any images that zoom in on body parts?
- Do I avoid any misleading, violent or provocative images?
- Do I make sure that the viewer feels the same after watching the ad and watching it?
- Does my ad copy ( ) contain branding?
- Is my ad screen or video ( ) watermarked with a brand name?
- Can the audience know at a glance what I'm selling?
Avoid negative hints or assumptions
- Do I avoid any extremely negative insinuations?
- Do I avoid using any hurt feelings to sell?
- Do I moderate my use of technologies that may be extremely disturbing or uncomfortable for users?
- Am I avoiding any body shaming?
- Do I avoid vulgar language that can cause pain or discomfort?
- Do I avoid describing health or other states as perfect or ideal?
- Do I avoid using persistent expressions? ("Eating these three foods" vs "These three foods")
The user click experience is positive and compliant
- Can the viewer see that the page they click through is part of the same advertising funnel?
- Do I prevent the page from autoplaying marketing videos (or other videos)?
- Does my video have a stop and play button?
- When I share success stories or user experiences, is there an asterisk to indicate "effects vary from person to person"?
- Does the ad page clearly show what is being sold?Is the ad copy clearly explained?
- Do I avoid fake countdown timers?
- Have I attached references below if necessary?
- Are the top and bottom of the page clickable if the viewer wants to close the ad?
Have I continued to improve my knowledge?
- Do I follow up on Facebook ad specifications regularly?
- Do I read about it frequently, or learn Facebook's advertising compliance policies in other ways?
- Ad Relevance is Facebook's assessment of the relevance of your advertising program on a scale of 1-10, with 10 being the best.
- In the process of optimizing ads, be sure to prioritize or delete ads with low relevance.
- General correlation means that the score is only 1-3 points of correlation.You can see the relevance of each ad in the context of Facebook ads.
Where to Check Facebook Ads Score?
Where can I see Facebook Page ratings?How do I check the homepage rating?
Check out the rating of your Facebook page with the link below, always be aware that if your rating is too low, you won't be able to place an ad.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "Where to Check Facebook Ads Score? Creative Quality Relevance Checker" to help you.
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Share and like if you like!
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