How do Amazon small sellers choose products?Record and experience of scientific selection for novice sellers

Category concentration, generally including commodity concentration and brand concentration.

Commodity concentration refers to the degree to which the category is monopolized by one or more products.

XNUMX. What is the concentration of Amazon's monopoly on product selection?

In some categories, sales seem to be good, but on closer inspection, 90% of category sales are occupied by one product, which doesn’t make sense for new sellers.

Brand concentration is very different from commodity concentration.

Commodity concentration is mainly considered from a single product dimension, and brand concentration is mainly considered from the brand dimension.

If the concentration of a certain type of commodity is low, but the brand concentration is high, it means that this type of commodity is monopolized by one or more brand products, and it is not easy for beginners to enter this type of commodity.

New products should choose two categories with moderate concentration.In such a category, there is some room for product sales, with relatively average sales per household.

After the new product is launched, I can use my advantages to do it quicklyWeb Promotiontest.Such a category is ideal.

Some new sellers may ask how to view this centralized data, usingsoftwareAh, the selection software on the market basically has this function.

XNUMX. How to stand out after new Amazon products are launched?

Before a new product goes live, you should compare the resources in your hands and the level of competition in the category.

For example, there are several products in the category that have more than 500+ reviews, and their ratings are basically more than 4.7 points. Then after our products are launched, you have to think about how long it will take for the new products to be launched. The product gap is narrowed to a minimum.

If we don't have the ability to compete with the head listing for the time being, then entering such a category can only be mixed at the end of the category for a long time.

When a large number of new products enter this category at low prices, the product's life cycle is basically over.

Therefore, before a new product goes live, we have to make a choice to enter or not to enter.

And the basis of selection is whether you have excellent resources to compete with.

Review is not enough, find a way to go.

Worried that the evaluation rate is too high?Off-site deals go for a low price.

SEOIf the keyword ranking is not enough, control the conversion rate to rise.

Of course, these methods all require a certain amount of early accumulation. If new accounts and new sellers do these actions rashly, there is also the risk of hanging up the store.

XNUMX. What is the difference between our products and existing Amazon products?

Differentiation is being talked about everywhere now, and there are many kinds.

Some sellers change the box, also called differentiation, which is only low-end differentiation.

Some sellers upgrade product functions, which are high-end differentiation.

Those sellers who are not differentiated simply go to 1688 to find an identical product and directly move the product to the Amazon platform.

At this point, you have to observe the general situation of the products that already exist in the category.

XNUMX. How many new Amazon products have come in in the last three months?

How many new products are being promoted on the low-price site?

How many new products have been launched for about 3 months, and the sales have been hovering at zero eggs.

In fact, these observations can be a good confirmation of some of the performance of your new product after launch.

If your product is a copy from 1688, and there are already many low-priced products in this category, then you can no longer enter this category.

The above is about novice sellers on Amazon科学Some experience in the selection of ideas.