What are the natural ranking rules for search keywords on the Amazon platform?

For AmazonE-commerceFor sellers, the search ranking of the store can directly affect the subsequent sales of the store.

Amazon's store organic search ranking depends on the comprehensive score of sales, favorable rate, and performance. The higher the comprehensive score of the three, the higher the search ranking of the seller's store.

How do sales, positive reviews, and performance affect Amazon's organic search rankings?

1. Sales: Directly affects Amazon’s sales.The more sales, the higher the ranking.

• For example, there is a big gap between the monthly sales of 5000 products and the monthly sales of 500 products. Stores with higher sales will naturally be seen by more people.

2. Praise rate: Amazon pays more attention to user reputation of products, and the platform also has its own star rating rules.

• The favorable rate is very important in the Amazon store rating, which directly affects the buyer's choice tendency when shopping.

3. Performance: such as feedback, refund rate, order defect rate, etc...

• This requires sellers to improve customer service levels in the operation process, help buyers solve problems, improve store image, reduce refund rate and order defect rate, and thus improve their organic search rankings on Amazon.

Search Patterns and Rules on the Amazon Platform

According to the practice summary of some sellers, the impact of sales volume on the ranking accounts for a very important proportion, that is, if the sales volume increases, the seller's ranking will also increase, the ranking will increase, and the sales volume will be higher.

In fact, this is not the case.

• Only when sellers integrate sales, praise rates and performance can they make their stores invincible.
• The Amazon platform has a priority ranking for sellers who can use the FBA shipping method.
• This policy is not friendly to small and medium-sized sellers.
• The logistics cost of using the FBA distribution method will be higher than that of the self-fulfillment method.
• Therefore, some third-party sellers often choose the FBA shipping method.

For small and medium-sized sellers, especially Amazon sellers in China, FBA inventory is difficult to estimate, and it will also bring operational difficulties to sellers.

Therefore, the seller needs to choose the FBA shipping method as appropriate.

• The Amazon platform always pays attention to the shopping experience of buyers.
• If the seller wants to improve the organic search ranking of the store, starting from the buyer is the fundamental solution.