What is the reason for doing too many crazy bad reviews on Amazon?

The impact of reviews on Amazon's product Quality Score is self-evident.During the new product release period, if the product evaluation base is small and bad reviews suddenly appear, it will not only lower the overall listing score, but also seriously affect the conversion rate.Here are some things to share with sellers about bad reviews.

What is the reason for the bad review on Amazon?

The reason for the product itself:

• Generally, buyers look at product introductions, product pictures or product videos when placing an order online.
• After the goods arrive, once you feel that it is inconsistent with what you thought beforehand, or there are flaws, you will not use it. The experience is not good, and you feel that it is worth the money. You will not hesitate to leave a bad review of the product.

Buyer malicious negative comments:

• Some buyers directly comment on the product for various reasons after purchasing the product, regardless of the quality of the product.
• The content of the review does not involve the product, the words are fierce, and it is very likely to be a malicious negative review, just to vent their emotions.

Malicious negative reviews from competitors

Some competitors, if the seller's product threatens Ta, will find ways to leave a bad review for the seller.

1. Use a buyer account to buy ratings or keep bad reviews.
2. Find ratings from "professional reviewers" or leave a bad review.
3.  in eachE-commerceFollow up on the website, or sell a seller's product and leave a bad review.
4. Co-selling or cross-site co-selling stores, selling fake and shoddy products, and buyers buying fake products.
5. In this case, buyers will also have bad reviews in bad reviews, so no matter which website they are on, the reviews left by buyers are for product links.

How to judge whether it is a bad review left by a competitor?

Sellers can judge whether it is a competitor or a review left by others in the following dimensions:

1. Looking at the quality of the comment number, most of the content seen in the profile is bad, or there are only a few comments, and new accounts usually leave professional bad comments.
2. Look at the content of the comments, not particularly specific, negative comments are very broad, such as very poor quality, very poor and other phrases.
3. Look at the commenter's name and time to see if you can find a relevant order.If there is no order, there is no VP logo in the review, it is likely given by a competitor.
4. In general, if the previous reviews are generally good, and suddenly there are many bad reviews without credentials, then it is likely to be a malicious attack by a competitor.

These are some of the reasons for poor Amazon product reviews, hope it helps you.