What marketing activities can the website carry out?Self-built website event planning scheme process

Event marketing is a headache for many independent website sellers because they really don't know how to do events.Let's take a look at how to do event marketing.

What is event marketing?It is to pull up a short-term operational goal through a series of methods, which can be to increase traffic or increase GMV.

Self-built website marketing activity planning process

This part briefly talks about how to do a more successful website event marketing?

It is roughly divided into the following steps:

1. Determine work goals;
2. planning activities;
3. planning activities;
4. implement the activity plan;
5. promote the implementation of activities;
6. Statistical activity effect
7. Review the results of the activity.

Internet marketingevent planning goals

First, what is the goal of an internet marketing campaign?

There are usually four main goals:

1. Laxindrainage
2. promote active
3. transaction
4. promotion

• Pull user is for websitedrainage;
• To promote activity is to increase the stickiness of old users and increase their repurchase rate;
• The trade is to boost GMV in the short term;
• Communication is to enhance brand influence.

Only when the goal of the event is clear can the planning and design of the event be known.

What marketing activities can the website carry out?

The ideas of self-built website planning and event marketing are as follows:

1. punch/sign in
2. Quiz/Answer
3. quiz
4. PK/Rank
5. Solicit
6. collect
7. wechat red envelope/lottery
8. Games

The above eight common event marketing ideas can correspond to these four goals.

Every activity idea has an activity.

• For example, punch cards are usually used to promote activity and improve user stickiness.
• This includes competition PK rankings, red envelope draws, and fundraising activities.
• Of course, these are of course not absolute, and there will be some unexpected effects.

The second is the design of the activity flow.

• For example, how to do the whole process of marketing activities?
• Marketing CampaignsCopywritingThe writing of marketing campaign posters, the formulation of marketing campaign rules, the arrangement of marketing campaign division of labor, the expected benefits of marketing campaigns and the estimated costs of marketing campaigns.
• How much is estimated to cost to achieve what effect?

Next is the implementation plan for the marketing campaign.

• Then arrange the time of this activity, have a clear division of labor, and finally promote this activity, which is the most important.
• Because no matter how perfect a design activity is, if it can't be actually done, everything is empty talk and meaningless.

Next, in the preparation phase of this campaign, let's say a month's worth of campaigns are planned.

• Are you planning to do a review twice a week to see if the desired effect is achieved?
• If not, what is the problem and how to improve it to ensure a good end result.

After all the activities are over, the data statistics of the activities should be carried out first.

• For example, in order to attract new traffic, how much new traffic was brought in and how much did it cost?
• What is the approximate average number of visits per visitor?
• actualdrainageWhat is the volume cost?
• These are the aggregated data that needs to be done.

Eventually, the results of the activity will be re-combed to see what problems were encountered while executing this activity?and how to solve these problems?

• Is the event successful now?
• If it fails, what's the problem?
• How to optimize next, how to improve?