How does a foreign trade independent station do external links?How to find high-quality external links for cross-border e-commerce promotion?

For independent websites, a good external link (backlink) can not only improve the website'sSEOranking, also for sellersE-commerceThe website brings accurate SEO traffic and conversions.

How does a foreign trade independent station do external links?

Since a good external link can steadily increase the traffic of the website, how can the e-commerce website do the external link?

Highly relevant external links

• Search engines will consider the relevance of the linked site, the relevance of a particular page to the link, and the relevance of the content directly surrounding the link.
• Backlinks can be relevant to a seller's website, and search engines take into account the relevance of pages and links.

The number of external links is stable

• The stability of the outer chain also determines the quality of the outer chain.
• A sudden increase or decrease in backlinks can make Google think that a seller’s website is abnormal, and a sudden decrease in backlinks can lead to a drop in website traffic.
• Therefore, sellers need to frequently check whether the seller's backlinks are abnormal.
• If the number of backlinks to the seller's website has been decreasing, this indicates that the quality of the backlinks to the seller's website is not stable.

Reasonable use of different types of backlinks and anchor text

• When crafting external links, you should choose to use different types of external links, and you should also pay attention to the type of anchor text for external links on your website.
• Use anchor text in various scales.

High-quality external links

• External Link Relevance:High-quality external links first come from high-quality relevant page content, which requires original page content and high reading value for users.
• Secondly, high-quality backlinks have few export links and few export links, which means that the website can pass a higher proportion of weight to the seller's website: the high-quality backlink export links are less than 10.
• The nature of high-quality backlinks is preferably dofollow's backlinks, because dofollow's backlinks can pass the weight of the page to the seller's website, and the website with increased weight will naturally rank higher.
• Diversity of external links:If the seller's website has a single type of backlink type, or the anchor text matches the keyword form exactly, this is not a healthy ratio for search engines to judge backlinks, it is obviously unnatural, and it is not conducive to the website's SEO ranking.
• Extensiveness of external links:This means that many different types of websites have backlinks to my website.
• If you have been linking before or have done external links on the website, you will not be able to achieve the breadth of external links if you send external links (repeating the same backlinks on the website).

High traffic external links

There are generally two types of high traffic:

1. High web traffic
2. Or high traffic from external links on your website.

• Website traffic can be checked using tools like SEO Quake or SEMrush.

You can use the Organic Research function of SEMrush to analyze the traffic of the page where the external link is located▼

How to find high-quality external links for cross-border e-commerce website promotion?

Cross-border e-commerce independent stationWeb Promotion.What are the methods of building external links??

social media link

• There are many social media resources these days, such as:Facebook, Twitter,Instagram……
• We can establish our own website accounts on many different social media, so as to create different forms of creative external links through the content, and such external links are also easy for search engines to discover.

Links to free or paid blog resources

• You can update your website content in a free or paid blog, and you can also get some external links this way.

Friendly Links High-quality External Links

• It is possible to enter into a partnership agreement with some related websites without direct competition, thereby gaining some valuable links.

Related forum links

Find forums that can post external chain advertisements and will be included ▼

Which forums can post external links?Look for forums that can post external link advertisements and will be included

Which forums can post external links?How to find forums and website addresses that can send external links?As we all know, the types of external links are mainly divided into: friendly links, self-built blogs, forums, posting categories...

• In the relevant forum, post some information related to the website.
• In this way, we can build some valuable backlinks in the forum, and even bring some very valuable traffic to our website.

Use the SEMrush Organic Research tool to discover the best keywords for cross-border e-commerce website competitors:

• Explore competitor keyword rankings on desktop and mobile;
• View landing pages for specific keywords displayed in the SERPs;
• See how much organic traffic your search terms bring in.

Use the SEMrush Organic Research tool to find new organic search competitors:

• Pay close attention to the dynamics of natural search competition;
• Visually understand how your site ranks in other organic search results;
• Check out the list of premium backlink domains that are competing with you for the top rankings on Google and Bing.

Using the SEMrush Organic Research tool, observeIndependent foreign trade stationRanking changes for domains:

• Get real-time visibility into how your competitors’ domain rankings are changing in organic search results;
• Find out which new keywords helped a competitor enter the top 20 on Google or Bing;
• Find out where your tactics are winning and if there is room for improvement.

Do you want top rankings for SEO?First understand the best strategy of competitors▼