How do cross-border e-commerce brands operate overseas?Concept of overseas private domain marketing operation plan

The first and most important carrier for brands to go overseas is the independent station.

Independent station construction is an important carrier of DTC (Direct-To-Consumer, direct-to-consumer) and must be done.

currentE-commerceThe platform may still be the main battlefield of the brand, and the independent station is the auxiliary battlefield.

However, when a brand has more and more buyer lists and buyers repurchase more and more frequently on the independent website, the independent website can gradually become the main channel, and the platform can become an auxiliary sales channel.

How do cross-border e-commerce brands operate overseas?

To be a good independent website, the two core points aredrainagevolume strategy and buyer operations.

However, a platform representing the public domain and an independent site representing the private domain require different competencies for sellers.

Sellers should try both channels, especially the standard category channel.

From a seller’s perspective, DTC’s goal is to reach buyers directly and communicate with them at a high quality.

What is the effect?It should be the number of connected users and the satisfaction of interacting users.

Today, it is the general trend for brands to go overseas to do omni-channel operations.

Taking ANKER as an example, the overseas model of Amazon + independent station + B2B has been formed.

Therefore, in addition to the layout of independent websites and 2C channels such as Amazon, standard sellers must also focus on the layout of B2B channels.

B2B channels can effectively reach users who cannot be well served or covered locally under the DTC model, which is equivalent to the local brand overseasInternet marketingpartner.

Concept of overseas private domain marketing operation plan

Branding and digitization of B2B overseas channels.

It can aggregate traffic through search engines and social media,drainageGo to the official website of the brand's independent website, and finally save these loyal users as private domain traffic.

Three elements of overseas brand operation:

1. One is the product side.
2. Second, doingWeb PromotionOn the one hand, we have to have a brand mentality, not a traffic mentality.
3. The third is operational refinement.

Localize, have a local team, build your own service support locally.

Search traffic and social media attention will eventually return to the seller's independent website, as independent websites and search engines can form a goodSEO, while independent websites and social media can form very simple, open cross-backlinks.

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