Cross-border e-commerce website operation analysis and in-site search can know search word data

For cross-border foreign tradeBuilding website, Independent website sellers usually focus on the introduction of external traffic, such as throughFacebookAdvertise on major social media channels, or throughSEOOptimizing for keywords, but often ignoring the analysis of website search data.

In fact, the traceability of this part of the data is also very important.

The important value of on-site search analysis

Refine buyer needs to help SEO/SEM be more accurate:

• There is often a huge gap between the keywords searched by buyers on the site and those searched outside the site.
• For example, buyers can search for apps through Google, but when buyers enter a store that sells app products, they usually search for iPhone13 on the website, so the keywords analyzed from the website tend to better reflect the buyer's detailed needs.

Discover buyer preferences and current spending hotspots:

This is a very intuitive result analysis meaning, that is, by looking at the ranking or popularity of website search terms, the content that buyers care about most is in the seller's store. Usually the content of these hot search terms is the core value of an independent website, because buyers want See more of this.

Identify potential buyer needs and increase product conversions:

• Obviously, searching on the website doesn't always yield results, as buyers' needs are diverse and the products available in stores are limited.
• If a buyer doesn't find results through a site search, or doesn't follow up, or until they leave, it means the buyer didn't find the information they needed.
• These keywords with no results or no action have become potential potential needs of buyers, and have played a reference role in whether to provide relevant products to enrich the store.

Analyze on-site search methods

Analyze search terms with high search volume:

1. Which phrases have the most search volume?
2. Is there any other reason besides the hot topic of a certain period?
3. For example, the content presented by buyers after entering the Landingpage through off-site search is very different from the results they imagined, so buyers must re-search on the website?
4. Determine which search terms will not appear in the search results page?

• When a buyer searches for a phrase unrelated to a product in the store, the search yields no results.
• At this point, sellers need to check buyers’ search terms to consider offering them relevant products.
• This is a great way to see what potential buyers want.

Analyze the quality of search results for search terms with high search volume

The analysis and optimization of website search is a long-term, continuous optimization.

Sellers can analyze different content in combination with the focus of different periods:

1. Do search results for keywords with high search volume match what buyers expect?
2. Can the seller provide relevant information or products?
3. Need to optimize certain product descriptions in buyer search results to match search requests?