What can the three major e-commerce platforms in China be likened to?A metaphor for the relationship between e-commerce and logistics

The three major traditional e-commerce platforms in China are quite similar to the tripartite balance of power in the Three Kingdoms period.

What can the three major e-commerce platforms in China be likened to?

Adding metaphors to copywriting can effectively enhance the results of online marketing.

If you want to compare the three major e-commerce platforms in China, what can you compare them to?

1. Pinduoduo is Cao Cao, with relatively strong strength, and the fission attribute is naturally aggressive.
2. Jingdong is Liu Bei hiding in Sichuan, the logistics threshold is high, easy to defend and difficult to attack.
3. TaobaoIt's Sun Quan, the Jiangnan area is rich, fat and oily, and full of dangers.

The three fought, but none of them emerged victorious. Then, Douyin (TikTok ) appeared out of nowhere , and its impact on them was the greatest.

It just assumes that the three major platforms have died out one after another, and Pinduoduo must survive to the end, because only he has the fission attribute, like an undead cockroach Xiaoqiang.

Pinduoduo's daily active users reached number one by relying on a "cut-and-swap" strategy, which created a 45-degree angle of viral growth. This is the terrifying aspect of viral marketing .

Pinduoduo is also going to sea. If it still relies on fission properties to expand and is not restricted, it will definitely be fierce.

I’m still very optimistic about Pinduoduo going overseas. It’s cheap and fissioned, and it will be stronger than Shein.

Business models that collect rent annually, monthly, or daily, are stable in the long term, and have the potential to attract and generate viral traffic are all highly viable.

You can pay attention to Pinduoduo when it goes overseas, it is a good bonus platform.

Foreigners also like cheap and cheap things, and this is universal.

A metaphor for the relationship between e-commerce and logistics

We can vividly describe the relationship between e-commerce and logistics:

"Online shopping is fire, express delivery is wind;

The fire borrows the wind, and the wind helps the fire. "

Foreign trade and e-commerce platform bonus period

Dividend periods vary from industry to industry, with longer or shorter periods.

Foreign trade should be the longest. It has been more than 40 years since reform and opening up to joining wto.

The reason for the continuous growth is because of the development of the manufacturing industry, from the simple demographic dividend, to driving the industrial chain, supply chain support, and then to technological upgrading.

From OEM (pure foundry) to ODB (independent development), and then to OBM (own brand), wave after wave, as long as enterprises can keep up with the industrial upgrading, they can eat several waves.

E-commerce dividends are actually quite long, from grass roots to Taobao brands to industrial belts, and finally to traditional brands, and it has been almost 20 years for capital to enter the market.

After capital enters the market, major categories basically have no chance for grassroots, unless it is small but beautiful and personalized, or categories that big bosses don’t like.

self-mediaBonus period

The bonus period of the self-media is much shorter. From forums to Weibo, WeChat public accounts, to short videos, and live broadcasts, it is now white-hot.

In the past, during the bonus period of Weibo and WeChat public accounts, many ordinary people became big Vs part-time, but now what is left is the accumulation and accumulation of competition.The dividends of short videos are even more fleeting and change every year.

The live broadcast is shorter than the short video. It only took a few months from Luo Yonghao to Liu Genghong, and then to the selection of the East. Now it is reported that the selection of the East has been limited, and the future development is unknown.

I personally think that unless you are a genius, don’t make money out of your head, choose a sub-industry, work hard for a few years, and become an expert in this field.

In addition, it is to find your own shining points, and don't do things you don't like.You can't do anything you don't like.