The benefits of advertising on Pinterest to divert traffic to Amazon and independent sites

For cross-border independent website sellers, Pinterest users have a very high purchase intention, and there are many high-income groups with considerable purchasing power.

compared to FacebookInstagram, Pinterest is obviously much "low-key".

Fewer competitors compete homogeneously on the platform, which can also bring a lot of traffic to the seller's brand.

Sellers with extensive advertising experience on Pinterest concluded:

“The user base of the platform has higher purchasing power and is more suitable for their target group. After proper proceduresInternet marketing, which can bring good traffic conversion to the platform.The independent station directly drove a 6% increase in new sales.

Pinterest StandalonedrainageHas the following advantages:

Can shape brand image and get accurate traffic

Pinterest , a visual search engine platform based on a large number of pictures, links or creative inspiration, with strong user stickiness.

It has great advantages in increasing the traffic of independent websites, allowing buyers to understand the seller's company and increasing the conversion rate.

Good traffic and referral mechanism

According to survey data, more than 60% of buyers said that when using Pinterest, they found that 87% of buyers made a purchase through Pinterest, and 93% had repurchase intent.

Pintererst is social media, it's more like a powerful powerful search engine.

The benefits of advertising on Pinterest to divert traffic to Amazon and independent sites

Massive pictures can easily find the products you want, and the background mechanism also allows Pinterest to recommend similar products.

powerful advertising effect

Because Pinterest can insert a link per image, advertising revenue is significantly better than other channels, supported by a large number of monthly active users.

Pinterest costs $100, which is similar to the profit the brand makes from other sources, but $60 more.

The calculation is an exaggeration to say that for every $1 you spend on ads, Pinterest also makes $2.

That being said, independent website sellers might consider Pinterest, and it may turn out better.

Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared the "Benefits of Advertising on Pinterest to Drain Traffic to Amazon and Independent Sites", which is helpful to you.

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