How should novice sellers of independent stations choose products?Getting StartedTop Strategy Tips

If cross-border e-commerce practitioners are determined to set up an independent website, they cannot choose products carelessly.

The concept of independent site selection is different from that of Amazon before, and sellers on mainstream e-commerce platforms must be deeply touched by this.

Therefore, independent site selection has its own core methodology, and repeated application of product selection experience may not be successful in independent sites.

How should novice sellers of independent stations choose products?

Faced with the choice of products, independent website novice can use the following methods to improve their success rate:

Select products through advertising

Indeed, the various product ads that are often overlooked on social media can be an important reference for sellers. By browsing high-traffic platforms like Instagram , Facebook , or YouTube , sellers can see a variety of new products and ad formats.

However, it is worth mentioning that at present, Tik Tok has a low return on investment, so it is not recommended to refer to Tik Tok in advertisements.

TikTok's new media promotion mainly relies on KOLs, but advertising purchases and consumption are relatively low on TikTok.

At the same time, it should be noted that a large number of products selected from such advertisements by viewing, many belong to the Red Sea category, and are basically concentrated in popular categories such as 3C, small household appliances, and lighting.

Beginners Getting Started Top Strategy Tips: The Long TailSEOKeyword selection

When it comes to keyword selection, it's probably the most familiar logic for everyone. Using data analysis software like Google Trands, you find product categories with high search volume but low competition, and then enter the market through these product categories.

But now this approach to product selection often doesn't work.Many categories are often saturated, and more than 80% of products are Red Ocean.But that doesn't mean this approach is wrong.

With SEMRush SEO tools, sellers can still find product opportunities for blue ocean long-tail keywords.

Because SEO opportunities are in long-tail keywords, if you do massive SEO long-tail keyword SEO, you can get directional traffic with high conversion rates.

To do long-tail word SEO, it is best to use the keyword magic tool, so as to dig out high-value long-tail keywords▼

• SEMrush Keyword Magic tool can provide you with the most profitable keyword mining in SEO and PPC advertising.

target group selection

Sellers can also push their products back through audience targeting . Unlike the approach of finding blue ocean product keywords and entering the market to sell, this option involves pre-defining a target consumer group and then finding products that these people are interested in.

1. Many sellers may find this idea difficult because they first have to know what part of the buyer's business they want to be;
2. Secondly, whether this part of the buyer's business can meet the seller's profit needs;
3. Finally, how to choose the products these people actually want, intermediate data is hard to find.

But in fact, as long as sellers open their minds a little, they can realize the reverse thinking choice of products after users.

Because no matter what group, in its own field, there is a brand that it loves and pursues.