How should novice sellers of independent stations choose products?Getting StartedTop Strategy Tips

Cross-borderE-commerceIf practitioners are determined to deploy independent stations, they cannot choose products carelessly.

The concept of independent site selection is different from that of Amazon before, and sellers on mainstream e-commerce platforms must be deeply touched by this.

Therefore, independent site selection has its own core methodology, and repeated application of product selection experience may not be successful in independent sites.

How should novice sellers of independent stations choose products?

Faced with the choice of products, independent website novice can use the following methods to improve their success rate:

Select products through advertising

That’s right, various product advertisements on social media that are usually ignored can also be an important reference for sellers.By browsing on high-traffic platformsInstagram,FacebookOrYoutube, sellers can see various new products and advertising formats.

However, it is worth mentioning that at present, Tik Tok has a low return on investment, so it is not recommended to refer to Tik Tok in advertisements.

Titoknew mediaPromotion mainly relies on KOLs, just because the purchase and consumption of advertisements are relatively small in Titok.

At the same time, it should be noted that a large number of products selected from such advertisements by viewing, many belong to the Red Sea category, and are basically concentrated in popular categories such as 3C, small household appliances, and lighting.

Beginners Getting Started Top Strategy Tips: The Long TailSEOKeyword selection

When it comes to keyword selection, it should be the most familiar selection logic.through a series of datasoftware, such as Google Trends, find product categories with high search rates but low competition, and then enter the market through these products.

But now this approach to product selection often doesn't work.Many categories are often saturated, and more than 80% of products are Red Ocean.But that doesn't mean this approach is wrong.

With SEMRush SEO tools, sellers can still find product opportunities for blue ocean long-tail keywords.

Because SEO opportunities are in long-tail keywords, if you do massive SEO long-tail keyword SEO, you can get directional traffic with high conversion rates.

To do long-tail word SEO, it is best to use the keyword magic tool, so as to dig out high-value long-tail keywords▼

• SEMrush Keyword Magic tool can provide you with the most profitable keyword mining in SEO and PPC advertising.

target group selection

Sellers can also pass the crowdPositioningPush the product back.Different from the above-mentioned idea of ​​finding blue ocean product keywords and entering the market for sales, the choice for people is to set target consumer groups in advance, and then find products that these people are interested in.

1. Many sellers may find this idea difficult because they first have to know what part of the buyer's business they want to be;
2. Secondly, whether this part of the buyer's business can meet the seller's profit needs;
3. Finally, how to choose the products these people actually want, intermediate data is hard to find.

But in fact, as long as sellers open their minds a little, they can realize the reverse thinking choice of products after users.

Because no matter what group, in its own field, there is a brand that it loves and pursues.