How to do network promotion on Russian VK?AliExpress uses VK to promote products

Russia's largest social platform is VK, with more than 6.5 million registered users worldwide, including more than 9700 million monthly active users in Russia.

Due to international factors, Facebook, which previously had a place in Russia,InstagramAnd other social media platforms have also suspended their main operations in Russia.

Therefore, for AliExpress and China’s domestic independent website sellers, if they want to open the Russian market, they must use the local Russian social media platforms to carry outWeb Promotion.

So VK is the first choice, so how should independent station sellers use VK toInternet marketingWhat about promotion?How can I powder quickly?

run paid ads

1. News feed advertisement:Ads are embedded in a user's newsfeed and look no different than ordinary information.
2. Teaser:Displayed graphically in the left column of the page.Sellers can choose to pay per click or pay per impression.
3. Carousel ads:Multiple pictures are played in turn, which is suitable for products that focus on visual effects.In addition, APP advertisements, video advertisements, questionnaire advertisements, etc.Most paid advertisements are the first choice for cross-border sellers to explore the market in the early stage.

FreedrainageWay

FreedrainageNaturally, it is to attract fans by posting content through the official account, and then guide them to the independent station.

In order to get more traffic, sellers naturally need to accumulate more fans.

So, how to get more followers?

Invite friends to follow:Just registered: For VK account sellers, the fastest way to get fans is to invite friends to follow and complete the accumulation of fans in a short time.Cross-border sellers can also invite other Chinese sellers, of course, avoid competing sellers.

Exchange free posts:When a seller has accumulated a certain number of fans, he can exchange posts with other sellers or fans.This is a mutually beneficial behavior, so it is best for sellers to choose sellers that complement their own categories.

Publish related articles:Dry goods articles are one of the powerful tools for most platforms to attract fans, because they are useful to fans.

organise event:Attract VK users to interact with sellers through prizes.It is a good choice to pay attention to the seller account.In order to avoid attracting fans only for prizes, it is recommended to set the seller's prize as the seller's product.Even if the other party does not place an order, the seller can encourage the other party to post pictures to obtain UCG content as online marketing materials.