What does POD mode mean in cross-border e-commerce? POD cross-border supply chain customization advantages

The serious homogeneity of products is a problem that most cross-border sellers will encounter.

To solve this problem, in addition to developing new products, sellers actually have another solution.That is, customized products, that is, POD mode.

Customization is a mode to meet the individual needs of customers.Sellers need to produce products according to the requirements of consumers.The final style of customized products basically depends on consumers, so even homogenization can meet user needs.

Advantages of cross-border POD mode

First of all, POD is more friendly to novices, because consumers do not need to stock up on products after they give their needs.There is no hoarding, no financial pressure, and low requirements for the seller's capital reserves, but it also avoids the risk of capital chain breaks.

Secondly, the POD model is a personalized pattern customization, which also avoids infringement and reduces the seller's business risk.

Finally, the POD model has strong versatility.For sellers who have already selected a category, they only need to provide customized services and do not need to replace products.

Applicable categories for POD mode

Commonly used processes include thermal transfer printing, POD, bronzing, direct injection, UV shadow carving, etc.Most POD products have one thing in common, that is, they need a certain plane so that the pattern can be printed.

Apparel: Flat products such as coats, trousers, shoes, socks, scarves, etc., are very suitable for printing patterns.

In addition to individual needs, some groups also use customized clothing, such as overalls, mountaineering suits, etc.Most of these orders are simple in structure and large in quantity, but they are actually easier to do.But team uniforms will pay more attention to cost performance, so it is difficult to have a higher premium.

Gift category: Because a gift category is memorable, most people want it to be unique.Most of the products can actually be used as gifts, including cups, pens, perfumes, pillows, photo albums, etc.

Still others buy custom products primarily for practical purposes, such as collars with a pet's name on it to help find the owner if the pet is lost.

Precautions for cross-border POD mode

It's best to avoid offering too many options in a POD, including 5 or fewer colors.Too many color options can overwhelm a choice and may lead to eventual abandonment of the order.

In terms of product pictures, in addition to undesigned product pictures, some printed product pictures and actual scene pictures also need to be placed.

On the one hand, these pictures can stimulate the imagination of consumers, thereby stimulating their desire to buy.On the other hand, it also shows the final effect of the product, avoiding consumers' doubts about the printing effect.

POD mode is very popular all over the world.If the seller is a novice or the category is suitable, you can consider trying the POD model.