How can Chinese independent brands gain a foothold in the European market?Rely on quality service to gain a firm foothold

Nowadays, the model of independent websites going overseas is still hot, and has even become the new normal for brands going overseas.However, many overseas brands have failed.Where did they go?

For brands to go overseas independently, category matching is the first step.

How can Chinese independent brands gain a foothold in the European market?

1. Overseas brands with high unit price and high net profit (over 30%)

Direct-to-consumer brands such as fast fashion, beauty makeup, and smart home, whether local digital brands orE-commercePlatform sellers can theoretically operate independently.

2. Platform e-commerce has accumulated a certain user group, and even formed an overseas brand with a certain brand influence.

Only by jumping out of the platform mode in time and transforming to an independent station can we develop better.For these sellers, brands entering the bottleneck period of platform e-commerce development will lead to a decline in profits.

Through the independent station overseas model, these sellers can accumulate private domain traffic of independent stations, and see longer-term incremental space and higher profit ceilings.

3. Limited by sales volume, independent stations can sell high-profit categories, such as adult products and so on.Going overseas through the independent station mode has a great prospect.

In short, whether it is a DTC brand or a platform seller, if the hard power of the brand can meet the above conditions, it will be much easier to start in an independent mode.

With product competitiveness, the brand needs to return to localization.Next, data is placed at the heart of important decisions in the process of gaining insight into local users.

Forward-looking global brands choose independent websites as their online bases, transforming these data into more valuable information and down-to-earth insights to support strategic decision-making and brand operations.

Chinese domestic brands rely on quality and service to gain a firm foothold

The independent station mode goes to sea, and the category is the steering wheel.If the category is not suitable, overseas brands may lose money even if they invest 1 million US dollars in an independent website.

In other words, the hard power of the product itself is the prerequisite for going overseas independently. Only overseas brands that meet the following conditions can gain a firm foothold in the model of going overseas independently: