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Sun Tzu's Art of War is a classic of ancient Chinese art of war. Its wisdom has already surpassed the military field, and it has become an object for people from all walks of life to learn from.For entrepreneurs, the essence of Sun Tzu's Art of War can help them go smoothly on the road of entrepreneurship and reach the other side of success.

As an ordinary person, I want to create tens of millions of assets, but I don't know where to start.When you search for relevant information on the Internet, you will find that many people discuss specific careers and industries, that is, "skills", but very few people discuss "Tao", which is the way to achieve success.哲学and way of thinking.

If you want to become a truly successful entrepreneur, I recommend the book "The Art of War" to you.

The reputation of this book is self-evident, and some people even bought it because of "Hurricane".However, it is more classic than "Thirty-Six Strategies".

"Sun Tzu's Art of War" is not a book that teaches you how to win quickly through intrigue, but a book that teaches you how to succeed on the road of life.

The writing style of this book is simple and easy to understand, with just over 50 pages, you can read it in a morning.Next, I will summarize its essence for you.

Essence XNUMX: The temple counts as the winner without a fight

Planning and planning is the key to victory, you can't act with a slap on your head, but think carefully.

"Sun Tzu's Art of War" tells about five aspects of planning and planning, namely: morality, right time, geographical advantage, generals and legal system.

For making money, there are also five elements:

1. Platform (preferably a platform in the bonus period);
2. Geographical location (the city where the resources are sufficient and the risk is low);
3. Talent (ability and character);
4. Funds (there may be losses in the early stage, and sufficient budget is required)
5. Trend (the overall market is improving, such as real estate, mother and baby, etc.).

Essence XNUMX: quick anger, can be insulted, honesty, can be insulted

The meaning of this sentence is that if you get angry easily, you will become easily insulted.You need to be patient and thick-skinned, which is what successful people have in common.

Recently, a takeaway boy resonated with many people.Rich people, he said, would not be angry even if their food delivery was wrong, but would give good reviews and red envelopes.On the contrary, people of the same class are easy to get angry and write bad reviews. This is because rich people are good at controlling their emotions and are not easy to get into unnecessary disputes.

Remember, pointless disputes are time-consuming and energy-consuming, and are usually not beneficial to both parties.If we can remain calm and rational, and learn to properly handle conflicts and differences, we can avoid many unnecessary disputes.

• When facing a conflict, we should try to empathize, try to understand the other party's position and needs, and then find a solution acceptable to both parties.
• Of course, sometimes we encounter some unreasonable people or situations. At this time, we need to learn to firmly defend our rights and interests, and at the same time avoid overreacting or falling into an emotional state.
• In short, both personallyLifeOr at work, you must learn to avoid unnecessary disputes, which is very important for personal growth and development.

The following are the essences three to six of Sun Tzu's Art of War, helping entrepreneurs succeed easily:

Essence XNUMX: Unexpected victory, unexpected defeat

Entrepreneurship failure is a high probability event, especially the failure rate of first-time entrepreneurs is as high as XNUMX%.

Therefore, entrepreneurs should fully estimate the possibility of failure before embarking on the road of entrepreneurship.Sun Tzu's Art of War emphasizesMake a good response plan, keep a good way out, and don't give up just because of one failure.

Essence four: success will come when conditions are ripe

Entrepreneurs often hope to make a lot of money at the beginning of their business, but in fact, the real road to entrepreneurship must first pay a certain price.

Only in this process can skills, resources and experience be accumulated.

When the time is right, everything will fall into place.

Essence Five: Soldiers are impermanent, water is impermanent; those who can win due to the changes of the enemy are called gods.

The market is ever-changing, and entrepreneurs cannot rely on past success paths.

Some successful people rely too much on past channels, desperately expanding and opening factories, but fail to develop new channels, resulting in huge investment but no return.

Therefore, entrepreneurs must be flexible and adjust their strategies and directions in a timely manner according to market changes.

Essence Six: Subdue without fighting

The overall idea of ​​Sun Tzu's Art of War is not to be warlike, but to "subdue the enemy without fighting".

Entrepreneurs should not think about head-to-head with competitors from the beginning, but should actively develop themselves when their own strength is improved, and only when their strength reaches a certain level can they win the first battle.

In short, the essence of Sun Tzu's Art of War provides rich inspiration and guidance for entrepreneurs.

In the highly competitive business world, only continuous improvement, continuous learning and continuous optimizationInternet marketingOnly with a strategy can we remain invincible in the market.

• Entrepreneurs must understand that the road to entrepreneurship is full of risks and uncertainties, but only by sticking to their goals and constantly honing their strength can they go further and further on this road.
• As Sun Tzu said, "If you know the enemy and know yourself, you will never be imperiled in a hundred battles; if you do not know the enemy but know yourself, you will win one and lose one; if you do not know the enemy and yourself, you will be imperiled in every battle."
• Only by having a deep understanding of the market and your own strength can you win on the road to entrepreneurship.