What is the core logic of e-commerce brand marketing planning?How to form a brand that is deeply rooted in people's hearts?

exploreE-commerceThe core logic of brand marketing planning, learn how to create an irresistible brand and make consumers fall in love with your products! ✨

The core logic of e-commerce brand marketing planning is to ensure that the brand is deeply rooted in people's hearts and to establish strong brand awareness and loyalty.

The following is a brief explanation of the core logic of e-commerce brand marketing planning and how to form a brand that is deeply rooted in people’s hearts:

What is the core logic of e-commerce brand marketing planning?

The core logic of brand marketing planning is to connect the brand with the needs, values ​​and emotions of the target audience through strategic planning and execution to create a unique and attractive brand image.This includes the following key steps:

1. target audience research: Understand the characteristics, needs and preferences of the target audience in order to betterPositioningBrand.

2. Brand Positioning: Clearly position the brand in the market and emphasize its differences from competitors.

3. Value proposition: Communicate the unique value and benefits your brand offers to attract consumers.

4. consistency: Ensure branding is consistent across all channels and touchpoints to enhance brand identity.

5. emotional connection: Establish a deep connection with your audience through emotional content and stories.

How to form a brand that is deeply rooted in people's hearts?

To make a brand deeply rooted in people's hearts, a series of strategies and methods are needed:

1. build story: By telling brand stories, consumers can have a deeper understanding of the brand’s origin, mission and core values.

2. emotional resonance: Establish emotional resonance with the audience by touching emotions.This can be done viaWeb PromotionUse advertising, storytelling content and social media to do it.

3. user experience: Provide an excellent user experience to ensure consumers are satisfied and happy when interacting with the brand.

4. social media interaction: Actively participate in social media to interact with your audience, respond to their questions and feedback, and build closer connections.

5. brand consistency: Maintain brand consistency so that consumers can easily identify the brand and build trust.

6. innovation and renewal: Continuously innovate and update brand image to stay relevant and attract new audiences.

In short, the core logic of brand marketing planning is to establish a unique brand image, and to make the brand deeply rooted in people's hearts, it needs to rely on strategies such as stories, emotional connections, and excellent user experience to establish deep connections with the audience.

The core logic of the brand is to praise your consumers

Li Jiaqi expressed something that is accurate but cannot be publicized publicly.

In fact, while watching Li JiaqiVibratoDuring the e-commerce live broadcast, he initially wanted to criticize the person who was complaining about the price increase.As a result, he said this:

"Sometimes you have to look for your own reasons. Have your wages been increased after so many years? Have you worked hard?"

If this sentence were said by a business blogger, it is actually just a motivational statement full of positive energy.

However, it is not appropriate for Li Jiaqi to say this, because most of his customers are ordinary people, and there are even many peopleLifeNot rich.When dealing with ordinary people, we should emphasize that shopping makes people happy, rather than admonishing them to work harder because they don't like to be moralized.

I guess the current view of his fans is this: I regarded you as a friend before, but now you have become a little too rational.

Regarding this issue, we can talk about the core logic of the brand, which is to praise your consumers.

1. For example, Nike has always emphasized the great sportsmanship. Wearing Nike makes you feel energetic instantly.
2. Another example is Coca-Cola, which makes you feel happy.
3. Jobs also mentioned this in a video. He believed that a brand should represent its customers.So when he returned to Apple, he took the time to create a commercial, "For Crazy People," to showcase Apple's brand spirit.
4. Including the online courses we plan to launch in the future, they are also designed to represent those hard-working e-commerce practitioners, so I can encourage them to work harder, because my user group is a group of hard-working people.

Therefore, from this perspective, what Li Jiaqi said may have been somewhat out of touch with his audience.

Instead of encouraging people to work harder, he should tell them every day:

"You have worked hard, buy something to make yourself happy. As a boss, I care about my employees. I hope your boss can follow suit..."

In this way, these customers will actively buy.