What is the core logic of e-commerce brand marketing planning?How to form a brand that is deeply rooted in people's hearts?

Explore the core logic of e-commerce brand marketing planning, and learn how to build an irresistible brand that makes consumers fall in love with your products! ✨

The core logic of e-commerce brand marketing planning is to ensure that the brand is deeply rooted in people's hearts and to establish strong brand awareness and loyalty.

The following is a brief explanation of the core logic of e-commerce brand marketing planning and how to form a brand that is deeply rooted in people’s hearts:

What is the core logic of e-commerce brand marketing planning?

The core logic of brand marketing planning is to connect the brand with the needs, values ​​and emotions of the target audience through strategic planning and execution to create a unique and attractive brand image.This includes the following key steps:

1. Target audience research : Understanding the characteristics, needs, and preferences of the target audience in order to better position the brand.

2. Brand positioning : Clearly define the brand's position in the market and emphasize its differences from competitors.

3. Value proposition : Communicate the unique value and benefits offered by the brand to attract consumers.

4. Consistency : Ensure brand consistency across all channels and touchpoints to enhance brand recognition.

5. Emotional connection : Establish a deep connection with the audience through emotional content and stories.

How to form a brand that is deeply rooted in people's hearts?

To make a brand deeply rooted in people's hearts, a series of strategies and methods are needed:

1. Build a story : By telling the brand story, consumers can gain a deeper understanding of the brand's origins, mission, and core values.

2. Emotional resonance : Establishing an emotional connection with the audience by touching their emotions. This can be achieved through online advertising, storytelling content, and social media.

3. User experience : Provide an excellent user experience to ensure that consumers feel satisfied and happy when interacting with the brand.

4. Social media engagement : Actively engage with your audience on social media, respond to their questions and feedback, and build closer connections.

5. Brand consistency : Maintaining brand consistency enables consumers to easily recognize the brand and build trust.

6. Innovation and Renewal : Continuously innovate and update the brand image to stay relevant and attract new audiences.

In short, the core logic of brand marketing planning is to establish a unique brand image, and to make the brand deeply rooted in people's hearts, it needs to rely on strategies such as stories, emotional connections, and excellent user experience to establish deep connections with the audience.

The core logic of the brand is to praise your consumers

Li Jiaqi expressed something that is accurate but cannot be publicized publicly.

Actually, when watching Li Jiaqi's e-commerce live stream on Douyin , his initial intention was to criticize the person complaining about price increases. However, he ended up saying this:

"Sometimes you have to look for your own reasons. Have your wages been increased after so many years? Have you worked hard?"

If this sentence were said by a business blogger, it is actually just a motivational statement full of positive energy.

However, Li Jiaqi's statement was inappropriate, as most of his customers are ordinary people, many of whom are not wealthy . When dealing with ordinary people, the emphasis should be on the joy of shopping, not on urging them to work harder, because they don't like being morally lectured.

I guess the current view of his fans is this: I regarded you as a friend before, but now you have become a little too rational.

Regarding this issue, we can talk about the core logic of the brand, which is to praise your consumers.

1. For example, Nike has always emphasized the great sportsmanship. Wearing Nike makes you feel energetic instantly.
2. Another example is Coca-Cola, which makes you feel happy.
3. Jobs also mentioned this in a video. He believed that a brand should represent its customers.So when he returned to Apple, he took the time to create a commercial, "For Crazy People," to showcase Apple's brand spirit.
4. Including the online courses we plan to launch in the future, they are also designed to represent those hard-working e-commerce practitioners, so I can encourage them to work harder, because my user group is a group of hard-working people.

Therefore, from this perspective, what Li Jiaqi said may have been somewhat out of touch with his audience.

Instead of encouraging people to work harder, he should tell them every day:

"You have worked hard, buy something to make yourself happy. As a boss, I care about my employees. I hope your boss can follow suit..."

In this way, these customers will actively buy.