How to capture users’ minds and successfully sell products?The wisdom of positioning marketing

🎯 How to capture customers’ minds and sell products easily?Here are the exclusive tips!Make customers fall in love with your product in one second! ✅

This article will introduce you to a simple and effective method to help you achieve your goals.passPositioningWith marketing strategies, you can make your product stand out in the market and become a star among users.Come and take a look!

The essence of sales: conveying clever ideas and guiding customers to understand products

Exclusively share a set of excellent marketing wisdom, understanding this wisdom is equivalent to reading a book.

The essence of sales is to use cleverly conceived ideas and deliver them to those who trust them with exquisite expression. The product is only the carrying tool of the idea and the starting point of the design.

Sales is sometimes not just about selling products, but also about conveying a concept and a unique way of thinking to attract customers who agree with this concept.

This concept plays a vital role in sales because it determines how you communicate and package your products, and how you attract and retain potential customers.

What does concept mean?Ideas are thoughts; ideas; beliefs.

Customers are often confused when faced with a product they don’t understand. At this time, they need you to guide them and help them understand the value of the product.

In order to successfully market your product, you need to capture the minds of your users.

• Potential customers who know nothing about a product often appear to be quite ignorant, that is, they are in a state of knowledge blank.
• For example, when I buy a car or a piece of jewelry, I might act a little foolish.
• But even so-called "stupid" people have all kinds of weird ideas.

Our task is to channel and refine these ideas to our benefit.

Concept dissemination: the key to occupying users’ minds

The cognitive state of customers is often chaotic, and those who can convey relevant minds will occupy the market.

• For example, inE-commerceIn the management field, the concept of "don't pay commissions to operating personnel, but only give high salaries" is a way to occupy users' thinking.
• For another example, what JH teaches is management strategies to cultivate self-motivation in operation teams.

Once the mind is occupied, users will identify with our products.

Attracting target customers: the market appeal of different concepts

The important thing is that you need to understand what kind of mentality is spreading throughout the market.

This kind of communication is not about convincing customers, but about attracting customers who believe in our ideas.

To illustrate, our peers have hundreds of teachers.

• If an e-commerce training institution has hundreds of teachers, it actually represents a large-scale industrial production of educators, and there is no problem in training for beginners.
• However, these teachers may lack depth and expertise.
• In contrast, peers may try to emphasize their large faculty to highlight the size of the institution and attract clients who share this philosophy.

The philosophy we adhere to is that our teachers are truly billion-level e-commerce sellers, so they are suitable for imparting more in-depth domain knowledge.

This naturally attracts mentees who actually desire to learn from high-level mentors.

To be clear, there is no right or wrong, but there are different philosophies, and these different philosophies attract different target customers.

Because different companies have different product concepts, they naturally attract different types of customers.

The power of productization: concept-driven product development

Each product development should adhere to some unique concepts.

If there is no advanced or unique concept support, the product will lose its vitality.

I have always insisted that we do not want to cover the entire market, but focus on the parts of the market that our concept can reach.

For example, taking management as an example, I have a strong dislike for companies that handle various assessment details too carefully.

• As an employee, I think it's easy to feel offended by a company like this.
• On the contrary, overly cumbersome assessments often lead to the neglect of core points.
• Therefore, the assessment method I teach focuses on assessment that focuses on the key points concisely.

when we are withInternet marketingWhen communicating with the operations team, you need to ask them what they think are the core indicators?

• I think being able to simplify the core metrics to their bare minimum shows that they have a deep understanding of the problem.
• Some operations people may offer countless metrics and concerns, but I just feel like they're missing the point.
• This all reflects my philosophy.

Of course, there will be some people who don't agree with my views, but that's okay because I attract users who agree with my ideas.

After all, I myself am a beneficiary of my philosophy, and so are many sellers around me who appreciate it.

Therefore, after the concept is commercialized, it will definitely win the love of customers.

• Even if my concept doesn't put us first in market share, I don't care.
• For example: someone sells durians and operates a five-star hotel. Everyone does not need to be a customer.

The development of each product requires some unique concepts.

• For example, I have a friend who owns a hot pot restaurant that specializes in spicy hot pot.
• Someone asked him when he would launch Yuanyang Hotpot, and he replied: "One day, that day will be when I leave this company."

I really appreciate how firmly he expresses his philosophy and insists on serving people who like spicy food.

Clarify your own philosophy: the key to success in product marketing

Selling products is essentially about spreading your own ideas and selecting customers who are suitable for you.

• For many products, the idea can be summed up in one sentence;
• And for many products, such as the courses sold in a certain class, the concept may not be fully expressed in dozens of sentences, and the concept needs to be continuously disseminated to customers.

As long as users agree with your concept, they will understand what makes your product unique.

• For example, why do we choose to provide a limited but high-quality supply of teachers?Because such teachers are very scarce in the market.
• Why do we use this pricing model?Because our teachers have limited time, we can only offer a 2-day course that focuses on the core points.

The embodiment of the concept is the presentation of the product

Every detail of our products is not presented randomly, it contains the ideas behind it, and these ideas prioritize the interests of our customers.

Taking the e-commerce management course as an example, some peers have extended the management course to 20 days, thusunlimitedThe tuition fee for each student has been significantly increased.

• You may be wondering why I don’t follow suit?
• The reason is that I am not a professional lecturer, and I do not have sufficient time resources, nor am I willing to hire a large number of third-rate teachers to teach for me.
• On the contrary, for my own learning, I hope to learn key knowledge quickly.If you can understand the key points in just two days, why does it take 20 days?Time is inherently precious.

Therefore, clarifying your own philosophy is the key to successfully marketing your products.

In the market, are there more people who need to spend 20 days learning management, or are there more people who need to spend 2 days?The obvious answer is that it takes 2 days.

We don’t have to envy or be jealous of our competitors’ high unit prices. From the perspective of user benefits, we can benefit more people.

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