How to make money that no one else can see? Brand positioning success cases and business models revealed

Make money no one else can see: BrandPositioningThe ultimate secret, do you know?

Brand positioning is the key to a company's success. It can help companies achieve differentiated competition and obtain higher profits.

This article will reveal to you the ultimate secret of brand positioning and let you learn how to make money that others cannot see through brand positioning.

How to cleverly make money that others are neglecting?

Someone said before: "It is difficult to get rich by selling products, only by selling the model."

This is true, but many people can’t understand why they can’t make money by selling products? And what does the sales model mean to be profitable?

Many start-ups have embarked on the road of entrepreneurship, hoping to achieve their goals with technology, expertise and products.

However, today's market has long been saturated, and products, technologies and professions are emerging one after another.

If you want to open a coffee shop or clothing store, etc., but there is already huge competition out there, how can you overcome the obstacles?

How to make money that no one else can see?

in a tough business environment, our mission is not to win in terms of products, technology or expertise,

Instead, we need to find the correct "business battlefield", formulate effective "business strategies", and complete wise "business behaviors". This is business model positioning.

Today I will analyzeWhat marketing capabilities are needed for business development?? and a brief introduction to the seven key steps in designing a business model:

1. Make full use of resources
2. Ways to attract customers
3. If you focus on a certain area, you won’t make money in that area.
4. retain customers
5. replication expansion
6. Brand Promotion
7. Go public

Make full use of resources

Talk aboutWhat marketing capabilities are needed for business development?When it comes to resources, most people put money first, but ignore other resources.

Entrepreneurs often only consider using their own or borrowed funds, not knowing that sooner or later this will be exhausted.

The problem is not that you lack money or resources, but that you lack the ability to make money…

Remember, money is not a panacea for all problems.

Ways to attract customers

How to sell products online?

Methods of attracting customers can basically be divided into three categories:

through variousInternet marketingchannels, your own or others’ physical stores, and introductions to existing customers.

These three need to be implemented at the same time becauseWeb Promotiontraffic will become more expensive and store rents will increase.Viral marketingThe referral pipeline may one day dry up.

Otherwise, it will be like previous years, relying onFacebookAdvertising companies are closing down one after another.

If you specialize in a certain area, you won’t make money in that area.

If you focus on a certain area, don’t expect to make money from it.

Facebook is social media, Google provides the webOnline Toolsand services, but they do not rely on these to make money (this is the free model of the InternetdrainageA good way to measure).

If you open a noodle shop, shouldn’t your noodles make money?

Taiwan's Hao Kee Dan Zai Noodles is like this. They even proudly claim that their noodles have never increased in price in 20 years.

retain customers

Strong-arm tactics are not encouraged, no one likes to be tied down.

It’s about providing people with irreplaceable value.

For example, if you sell beauty products, can you build a community that teaches buyers how to use the products?

Or create a membership card with monthly special events, promotions and limited products?

Give your customers confidence in you and they will keep coming back.

replication expansion

You need to copy "more of yourself".

In other words, start looking for suitable partners, agents, franchisees, etc., and start training.

Develop a profit sharing plan so that more people are willing to join.

Brand Promotion

At this time, the focus is no longer on making profits from a single store, but making profits through brand, supply chain, training, data, consulting, equity and other aspects.

These funds should be invested in promotion, marketing and publicity,

Help your partners become profitable and attract more people to join.

Listed brand success stories

If we can really get to this point, it will not be easy.

You’ve accumulated a wealth of customer data and demonstrated that your business is replicable.

This is what capital values. Investors do not invest in "individuals", but in "replicable systems."

This is why Haidilao can be listed on the market, but ordinary restaurants cannot survive.

Because the former has a system, while the latter only has people.

What opened your eyes?

Netizen A hopes that we can discuss the third point in more depth.

• It may take a few days to finish this...
• Otherwise, it is too basic, and I worry that you will use it directly, but with little effect.

May I ask what industry Netizen A is in? This way I can advise you more specifically.

• Netizen A said that the target customer group is the young vegetarian group.
• Netizen A feels that his competitiveness in this field is relatively strong, because there are currently not many people participating in the competition, and Netizen A can be regarded as an early pioneer.

If I understand correctly, your business model is that customers place orders on the website and then deliver the goods to customers through regular and scheduled delivery, right?

I don’t know what stage of your preparations you are currently at, but I often remind people who are about to start a business: “The product has not yet been perfected, but the brand comes first.”

Attract the first batch of people who recognize your business value first. You can even charge a fee upfront, offer early bird discounts or giveaways to test market reaction.

Remember, the best way to test the market's reaction is to get them to pay you, otherwise all the lip service will be empty talk.

Netizen A said that the first step is to place an order, and the next step is to consider entering a supermarket. Is it a fund-raising pre-order method similar to Tut Tut?

• Our suggestion is to build your brand first and start creating content to attract fans.
• In other words, it is a “user first, product later” strategy.

When the time is right, start to lay out the plan, create a sense of anticipation, and conduct pre-sales to raise funds.

You can use this funding to accelerate product development.

If no one is paying, at least you won’t waste too much money by overdeveloping your product.