How to write the title of Xiaohongshu notes?Full analysis of title types and structures of popular copywriting

📝💣👀If you're looking for inspiration for Xiaohongshu (Little Red Book) post titles, then you've come to the right place! In this article, we'll introduce the types and structures of viral Xiaohongshu post titles to help you write better Xiaohongshu posts. 🔥🔥🔥

The title and cover play a vital role in Xiaohongshu Notes!

To help you write better Xiaohongshu titles, I have summarized some key points for writing excellent Xiaohongshu titles.

What is a good Xiaohongshu title?

There is a character limit on Xiaohongshu. Titles can have a maximum of 20 characters, and the optimal length is usually 16-18 characters.

The function of a title is to convey your point of view or solution to a problem to users through a concise title.

The goal of a title is to write a great title that sparks the user's curiosity and sense of identification, thereby attracting them to read your article.

• After understanding the essence of the title of Xiaohongshu, we can use the essence to better complete a task!

How to write a great Little Red Book title?

1. submit questions
2. digital expression
3. resonate
4. Recommended title

submit questions

Arouse users' curiosity by asking questions and ask questions according to logical thinking. If users want to know the answer, they will definitely read your article or click on the video.

It is easier and more convenient to write question-style titles using common question words, such as:

• How to take beautiful photos?
• How to relieve anxiety?
• Why do you often feel unhappy?
• The road to success from a monthly salary of 3k to 3w?
• What is your best state in college?

digital expression

Make the title data-oriented. Titles with numbers will make people feel more informative and professional, making them more willing to read your article.

For example:

1. 80% of people don’t know about APPs, and 20% of people use them to make money.
2. What you need to do to lose 3 pounds in 20 months
3. Xiaohongshu has more than 5000 fans, share some experience and insights
4. Insights from the age of 28, 18 suggestions to help you become better
5. 500 PPT production skills taught by Fortune 5 companies

resonate

Reflect the user's pain points, emotions, or tell an experience in the title to resonate with users with similar characteristics, making it easier for them to identify with your article.

For example:

1. Breaking down your defenses, do you always fall into an emotional slump?
2. Are you willing to remain inactive?
3. A list of things girls should experience before turning 30
4. When a girl keeps reading, what kind of person will she become?
5. What does excellent data analysis look like?

Recommended title

Sharing useful information, recommending good things, lists, etc. are all effective ways to display your content clearly and concisely.

For example:

1. Recognized around the world, the 4 god-level learning methods
2. 9 private collections of good-looking and healing household items
3. Recommended 118 movies to give you an in-depth understanding of psychology
4. What HR doesn’t like to see in resumes
5. 50 small habits list to make myLifeNo more anxiety

FAQ