How to write the title of Xiaohongshu notes?Full analysis of title types and structures of popular copywriting

📝💣👀If you are looking forLittle Red BookNote title inspiration, then you've come to the right place!In this article, we will introduce you to the popular Xiaohongshu NotesCopywritingThe type and structure of titles help you write better Xiaohongshu notes. 🔥🔥🔥

The title and cover play a vital role in Xiaohongshu Notes!

To help you write better Xiaohongshu titles, I have summarized some key points for writing excellent Xiaohongshu titles.

What is a good Xiaohongshu title?

Word limit,In Xiaohongshu, the maximum length of the title is 20 words, and usually the optimal length is 16-18 words.

title function,Use a short title to let users understand the point you want to convey or the solution to a problem.

title goal,Write a great title that is designed to spark curiosity and identification in your users, thus attracting them to read your article.

• After understanding the essence of the title of Xiaohongshu, we can use the essence to better complete a task!

How to write a great Little Red Book title?

1. submit questions
2. digital expression
3. resonate
4. Recommended title

submit questions

Arouse users' curiosity by asking questions and ask questions according to logical thinking. If users want to know the answer, they will definitely read your article or click on the video.

It is easier and more convenient to write question-style titles using common question words, such as:

• How to take beautiful photos?
• How to relieve anxiety?
• Why do you often feel unhappy?
• The road to success from a monthly salary of 3k to 3w?
• What is your best state in college?

digital expression

Make the title data-oriented. Titles with numbers will make people feel more informative and professional, making them more willing to read your article.

For example:

1. 80% of people don’t know about APPs, and 20% of people use them to make money.
2. What you need to do to lose 3 pounds in 20 months
3. Xiaohongshu has more than 5000 fans, share some experience and insights
4. Insights from the age of 28, 18 suggestions to help you become better
5. 500 PPT production skills taught by Fortune 5 companies

resonate

Reflect the user's pain points, emotions, or tell an experience in the title to resonate with users with similar characteristics, making it easier for them to identify with your article.

For example:

1. Breaking down your defenses, do you always fall into an emotional slump?
2. Are you willing to remain inactive?
3. A list of things girls should experience before turning 30
4. When a girl keeps reading, what kind of person will she become?
5. What does excellent data analysis look like?

Recommended title

Sharing useful information, recommending good things, lists, etc. are all effective ways to display your content clearly and concisely.

For example:

1. Recognized around the world, the 4 god-level learning methods
2. 9 private collections of good-looking and healing household items
3. Recommended 118 movies to give you an in-depth understanding of psychology
4. What HR doesn’t like to see in resumes
5. 50 small habits list to make myLifeNo more anxiety

FAQ