What are the self-media e-commerce platforms in China? Taking stock of the development status of new media e-commerce platforms

Chinaself-mediaE-commercePlatform review!new mediaThe development status of e-commerce platforms is fully revealed!

🤔Want to start a self-media e-commerce business, but don’t know which platform to start with?Web Promotion?

This comprehensive inventory of China’s self-media e-commerce platforms will help you easily understand the development status of new media e-commerce platforms.The essence of self-media promotion, taking stock of each platform’sInternet marketingThe advantages and disadvantages help you easily choose the most suitable self-media e-commerce platform for you!

🎉What are you waiting for? Come and take a look at this comprehensive review of China’s self-media e-commerce platforms, so that you will no longer run into pitfalls when doing self-media e-commerce!

What are the self-media e-commerce platforms in China?

1. VibratoCurrent status of e-commerce
2. Little Red BookCurrent status of e-commerce
3. Current status of WeChat video account e-commerce
4. Kuaishou’s e-commerce status quo
5. Weibo’s e-commerce status quo

Taking stock of the development status of new media e-commerce platforms and revealing all the secrets

Haha, let me talk about the current status of e-commerce on these major self-media platforms!

Current status of Douyin e-commerce

• Let’s talk about Douyin first. It is simply a big boss, and its e-commerce capabilities are unrivaled!
• Douyin Store and Selected Alliance are simply synonymous with power.
• Their professional team is like a big shot at events, fast and instantly igniting sales.

But just like the shopping season, the price war is fierce! It's like a promotion in a supermarket, the competition is fierce, and the prices are even more fierce than a war!

Current status of Xiaohongshu e-commerce

• Let’s talk about Xiaohongshu’s e-commerce business not being able to explode so quickly!
• Xiaohongshu is a grass-growing platform. Most of the people are women and have strong spending power. Hundreds of fans follow them with advertisements.
• It is not easy to be blocked if there is no supply of goods, and it has become a sweet paradise for amateurs to make pocket money.
• But opening a store is another story. Many compliant merchants open stores here, but the results are like disappointed explorers, with mediocre results.
• Speaking of a company named C, I opened a few accounts and did a lot of operations. There are all kinds of videos and live broadcasts of product introductions, but compared with Douyin, the actual sales volume is simply a tortoise but not a hare.
• Generally speaking, except for accessories, beauty products, and products of certain celebrities, the sales volume of other categories of live broadcast rooms is very low.

Current status of WeChat video account e-commerce

• What about the e-commerce of WeChat video account, because it is similar to WeChat official account,Small tradeAfter getting through, e-commerce live streaming took off relatively quickly, and it also has strong stickiness!
• A company named C introduced a WeChat public account expert in the summer and broadcast live twice a week. The current sales have soared to 10+.
• The deep users of these WeChat video accounts include not only middle-aged and elderly people, but also loyal fans of WeChat official accounts and WeChat businesses!

Kuaishou’s e-commerce status quo

• Kuaishou’s e-commerce feels like it’s going downhill, and “family members” are starting to get tired.
• Many anchors have gone to Douyin. Except for the top anchors who are very sticky, other small anchors have too many routines.
• It is difficult to break through without playing tricks, resulting in a poor user experience.

Weibo’s e-commerce status quo

• Weibo’s e-commerce has always been a bit tepid.
• The user experience of "Weibo Store" is not as good as other platforms, and the gap between the product selection library and Douyin's "Selected Alliance" is also quite obvious.
• This also shows that the former king "Taobao"Alliance" is a bit abandoned by the times, which makes bloggers less enthusiastic.
• However, because Weibo is more tolerant, there are not many routines, and the level of fighting is not high.
• Very suitable for those who want to start a small and beautiful business!

Conclusion

• China’s self-media e-commerce platforms each have their own merits, and choosing the most suitable platform depends on your own needs.
• The popularity of Douyin, the popularity of Xiaohongshu, the stickiness of WeChat video accounts, and Kuaishou Weibo each have their own characteristics.
• Choose a platform based on your ownPositioningand product features.
• New media e-commerce platforms each have their own merits, but competition is fierce. Some rise strongly,
• Some went downhill. But over time, the status and characteristics of these platforms are constantly changing.

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