The Paris Olympics in France makes Yiwu boom in sales: analysis of the e-commerce opportunities behind it

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The approach of the 2024 Olympic Games in Paris, France, has had a significant impact on the small commodity market in Yiwu, Zhejiang.

According to reports, since 2023, merchants in Yiwu International Trade City have received a large number of Olympic orders, including various sporting goods, trophies and medals, jerseys and hats printed with different national elements, flash sticks for cheering and products with Parisian souvenirs, etc.

Paris Olympics boosts sales in Yiwu

As the 2024 Paris Olympics approaches, merchants in Yiwu, Zhejiang Province have already received a large number of orders for Olympic-related products, and the Olympic atmosphere has arrived in advance.

According to Yiwu Customs statistics, from January to February 2024, Yiwu's exports to France reached 1 million yuan, a year-on-year increase of 2%, of which the export of sporting goods increased by 5.4% year-on-year.

It is particularly noteworthy that 80% of the mascots for the Paris Olympics will be manufactured by Chinese manufacturers, most of which are produced in Yiwu.

This not only shows the important position of "Made in China" in global sports events, but also reflects Yiwu's influence as a global small commodity wholesale market.

In addition, the Olympic Games have always been a battleground for various brands, and Chinese manufacturing companies play an important role in every aspect of the Olympic IP movement.

The Paris Olympics in France makes Yiwu boom in sales: analysis of the e-commerce opportunities behind it

Why has Yiwu become an Olympic product production base?

Yiwu is known as the "World Small Commodity Market". It has 220 million business households, 6.6 market entities, more than 220 million product types, and the market radiates to more than 230 countries and regions around the world.

In recent years, Yiwu has actively built a "sports industry cluster", gathering a large number of sporting goods manufacturing companies and forming a complete industrial chain.

In Yiwu International Trade City, many businesses focus on product innovation and copyright to improve market competitiveness.

For example, some operators focus on the design and production of original jerseys and actively register copyrights to protect their innovations.

This improvement in innovative spirit and copyright awareness not only enhances the market competitiveness of products, but also reflects the maturity and development of Yiwu's small commodity market.

What impact will the Paris Olympics have on Yiwu?

The Paris Olympics has brought huge business opportunities to Yiwu.

Sports goods, Olympic souvenirs and other commodities made in Yiwu will be sold all over the world, which will further promote the development of Yiwu's small commodity market.

In addition, the Paris Olympic Games will also enhance Yiwu's international reputation and influence, attracting more foreign investment and businessmen to Yiwu.

How can Yiwu companies seize the opportunities of the Paris Olympics?

Yiwu enterprises should seize the opportunity of the Paris Olympics, improve product quality, innovate product design, strengthen brand building, actively expand overseas markets, and strive to build sports goods made in Yiwu into a world-renowned brand.

Here are some specific suggestions:

  • Strengthen product research and development and improve product quality. Yiwu companies should increase investment in R&D and develop more high-tech, high value-added sporting goods.
  • Innovative product design to meet market demand. Yiwu enterprises should keep up with international trends and develop Olympic souvenirs that meet consumer needs.
  • Strengthen brand building and enhance brand awareness. Yiwu enterprises should build their own brands and enhance brand awareness and influence.
  • Actively expand overseas markets and expand product sales. Yiwu enterprises should actively participate in international exhibitions, expand overseas markets, and expand product sales.

All in all, the Paris Olympic Games has brought rare opportunities for the development of Yiwu. Yiwu enterprises should seize the opportunity, improve product quality, innovate product design, strengthen brand building, actively expand overseas markets, and strive to build sports goods made in Yiwu into a world-renowned brand.

To sum up, the impact of the Paris Olympic Games on Yiwu's small commodity market is multifaceted.

It not only brought a large number of orders and business opportunities, but also promoted product innovation and increased awareness of copyright protection.

At the same time, this phenomenon also reflects the important position of "Made in China" in the global supply chain and the influence of China's small commodity market on global large-scale sports events.

How long in advance do you need to prepare for selling Olympic sporting goods online?

If you want to seize this wave of Olympic cross-borderE-commerceOpportunities to make money by selling Olympic sporting goods on Amazon, AliExpress, and TIKTOK SHOP. How far in advance do ordinary people need to prepare?

The Paris Olympics has had a significant impact on Yiwu's small commodity market, and merchants have received a large number of Olympic orders since 2023.

This shows that for merchants who want to sell Olympic sporting goods through cross-border e-commerce platforms such as Amazon, AliExpress, and TIKTOK SHOP, preparations should start as early as possible.

Here are some key points to help estimate preparation time:

  1. Market research and trend analysis: Understand the demand and popularity of Olympic-related merchandise, which may take several months.
  2. Supply chain management: Establishing or optimizing a supply chain to ensure timely production and supply of goods may take months or even more than half a year.
  3. Product Design and Development: Designing and developing unique Olympic souvenirs and sporting goods, including registering copyrights and applying for patents, can take several months.
  4. Production preparation: The production cycle, especially for items that are customized or require special craftsmanship, may require months of preparation in advance.
  5. Brand building and marketing strategy: Building a brand and developing a marketing strategy, including social media promotion, advertising, etc., usually takes weeks to months.
  6. Platform entry and store setup: Registering a cross-border e-commerce platform account, setting up a store, and understanding the platform rules may take a few weeks to a month.
  7. Logistics and delivery arrangements: Considering the time of international logistics and possible delays, logistics arrangements need to be prepared at least several months in advance.
  8. Legal and Compliance Checks: Ensure that all items comply with the legal and compliance requirements of your target market, which may require professional legal advice and some time.
  9. Inventory management: Forecasting sales, managing inventory, and avoiding overstocks or out-of-stocks requires in-depth understanding and analysis of the market.

Taking the above factors into consideration, if you want to sell related products through cross-border e-commerce during the Olympic Games, ordinary people should start preparations at least 6 months to a year in advance.

This ensures there is sufficient time to deal with any delays or challenges that may arise and to seize market opportunities.

Of course, this time frame may vary depending on the individual's specific circumstances and resources.

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