How can we make the most money by chasing hot spots from the media?Weibo hot spot monetization methods and skills

There are often self-media people who study hot traffic. Is the hot traffic useful?Can chasing hot spots make money?

Is it reliable to make money by chasing hot spots?

Engage inInternet marketingWe all want to know how to make the most money by chasing hot topics from the media?And tips on how to monetize Weibo hot spots...

Chen WeiliangThe blog is now offering super dry goods:Detailed explanation of traffic making money!

First, the traffic is divided into:

1. commercial traffic;
2. content traffic.

Commercial (advertising) traffic to make money

Commercial (advertising) traffic platforms are divided into 2 categories:

1. public domain traffic;
2. private domain traffic.

Public domain traffic to make money:

• Public domain traffic mainly comes fromTaobaoOpen models such as Tmall, JD.com, and PinduoduoE-commerceplatform
• also includeVibratoquick workerLittle Red BookE-commerce and advertising such as content platforms.
• The traffic of e-commerce platforms is naturally the most valuable, because users come to buy things.
• E-commerce traffic is divided into four major traffic: search traffic, recommended traffic, advertising traffic, off-site trafficdrainage.

Private domain traffic to make money:

• Private domain traffic mainly comes from WeChat Moments, WeChat Official Accounts, various groups, and live broadcast rooms set up by strong people with high stickiness.
• This traffic is built on trust.

public domain trafficJust like running water, there is a steady stream, but it is very expensive and you need to spend money to get it. The traffic belongs to the platform, not to you;

Private domain trafficJust like a pool, this is the traffic that truly belongs to you.

Make money from content traffic

The content traffic comes from variousnew mediaPlatforms, including Weibo, Douyin, Toutiao, Kuaishou, Xiaohongshu, Station B, Zhihu, etc... Mainly, bloggers create high-quality content to attract accurate users.drainagethe amount.

This kind of traffic is large, and part of it can be converted into commercial traffic, that is, making money and realizing it.

In particular, the more accurate the crowd tags, the higher the conversion rate, such as: clothing bloggers sell clothes, food bloggers sell food, beauty bloggers sell cosmetics, knowledge bloggers sell courses, etc...

Of course, the content platform must also have e-commerce and advertising, otherwise how can the platform make money?

Advertisers and sellers can also spend money to open stores on the content platform and place advertisements to obtain accurate e-commerce traffic.

How does Douyin make money?

Douyin is the content platform with the largest commercial traffic, but the consumption level is average.

Below isChen WeiliangBefore the blog, I shared a summary of how to make money on Douyin▼

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The most high-quality commercial traffic is Xiaohongshu.

Because Xiaohongshu is full of rich women with strong purchasing power and a high conversion rate, many people visit Xiaohongshu just like women go to the mall, just to buy, buy, buy!

Is it reliable to make money from news hot spots?

Finally, note that not all traffic can be easily monetized and profitable, such as news, entertainment gossip (except fan circles)...

Although these have the largest traffic, they are the most extensive, because users cannot generate commercial trust, sodrainageIt is easy to measure, but it is more difficult to realize and make money...

The platform's reading (playing) bonus is almost negligible. Even if you rank first in the hot search, it is only a few hundred yuan at most.

Therefore, rubbing the heat does not bring much profit.

Do you understand this?

Then,How do we-media people take advantage of hot eventsRealize money?Please refer to the following successful cases of chasing hot marketing ▼

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