How to conduct year-end review for e-commerce companies? A review strategy will help you achieve twice the result with half the effort!

“It’s the end of the year, are you still busy?E-commerceThe boss and employees are all worried, but there is still no sign of the review? "

Year-end review is definitely a must-have for business and personal growth.

Without reviewing, how many detours have we taken in the past year? How many opportunities have we missed?

An effective review can help you find the best strategy, the most profitable direction, and the best talents.

How to review efficiently?

Here are three angles to help you quickly clarify your thoughts and accurately identify future focus points.

1. Review your best “play” - find the tactics with the highest return rate

First, ask yourself:Where have you gained the most this year?

It's a waste of money to increase trafficPaid Play, or rely on content to attract usersFree play?

For example, you invested $10 in advertising and brought in $100 million in sales.

Is the rate of return high? Then you can increase your investment next year!

For example, if you donew mediaplatform, such asVibrato,XiaoHongShu(小红书), the customer acquisition cost is ridiculously low.

Traditional Taobao e-commerce has high costs and expensive traffic, so you have to consider whether it is time to transform?

Different platforms have their own advantages :

• Taobao, JD.com: Suitable for accumulating brand sedimentation and gaining repeat purchases from old customers.
• Pinduoduo and Douyin e-commerce: They have many price-sensitive users, so they are suitable for creating hot-selling products and can produce quick results.
• self-mediaContent strategy: Xiaohongshu seeding, Bilibili reviews, long-term accumulation of trust, the effect should not be underestimated.

It's the end of the year. Count the input and output of each of your channels. Which one can bring more real money?

remember--"Reviewing" means finding the path with the highest rate of return!

2. Review your market segments and product lines to find the most profitable direction

The company has many products and a wide market.How do you know which one is the most profitable?

Three things to ask yourself when reviewing :

• Which market brings you the most profit?
• Which product line has the highest input-output ratio?
• How much room for growth do these markets have in the future?

Suppose you are in the beauty industry.

You found that:

• High-end skin care products, profit margin is 80%. Although sales volume is average, the gross profit is amazing.
• Affordable MakeupAlthough the sales volume increased, the price war was so fierce that in the end, little money was made.

At this point, your strategy emerges:Focus on high-profit product lines, give up the useless things that don’t make money.

Don’t just think about “opening more markets” or “selling more products”.

We must concentrate our firepower and focus on our advantageous markets!

Profit is the bottom line.

Many companies like to "cast a wide net", but once their capital chain is broken, they can no longer take care of any market.

When reviewing at the end of the year, you need to tighten your fists and make sure every punch you throw hits the pain points.

3. Review your team and find the best talent

The core competitiveness of an enterprise is alwaysPeople.

When reviewing a team, you need to understand three things :

• Which team has the highest return?
• Which employees performed well and brought in excess returns?
• How can we enable these outstanding talents to continue to create value next year?

for example:

You find that sales team A has achieved off-the-charts performance this year, with monthly sales per person being three times that of other teams.

what is the reason?

Do they understand customer psychology? Do they have unique sales skills? Or is management more effective?

For example, marketing team B has precise delivery channels and its ROI has doubled this year.

These teams and talents are your company'sCore assets.

What to do?

• Give them a bigger stage, more resources, and focus on training them.
• Come up with a reward mechanism to stimulate their motivation and make excellent people become better and better.

The better the talent, the easier it is for the company.

To put it bluntly, the secret to making a company big is to cultivate a group of powerful "working emperors".

Review at the end of the year, implementation is the key!

Reviewing is not just about talking, but about finding problems and solving them.

Finally, let’s briefly summarize:

1. Find a way to play: Which channel has the highest return rate? Focus on it!
2. Find direction: Which market segments and product lines are most profitable? Focus!
3. looking for talent：Which teams and employees are the best? Cultivate them well!

Reviewing is not just about looking back at the past, but also about finding breakthroughs for the future.

Whether your company can move to the next level depends on how accurately you conduct this year-end review.

Don’t let this year’s hard work go to waste, review it once and seize the future!

Finally a word :

“Find the most profitable tricks and grab the best talents, then your company will be invincible!”

This year, start taking action!