What is the difference between a one-person company and a two-person company? Which one is more profitable? Real cases will tell you the answer!

What is the most frightening thing about doing business? I am afraid that you will go into battle without even understanding what business is.

I have seen too many people who say they want to start a "one-person company", but end up not being able to pay the rent three months later.

What is a One Person Company?

Let me make it clear first, a one-person company is not just aboutself-mediaIt's that simple.

A one-person company means you have to support yourself.

With the left hand I shoot, edit and write scripts, and with the right hand I sell, find clients and collect money and final payments.

Just like when a person in the martial arts world takes on a dungeon alone, what matters is not the flashy skills, but the ability to fight, resist and recover health.

It is indeed difficult to run a one-person company in a big city, but in fourth- and fifth-tier cities, this is a necessity.

How does a one-person company survive in a small city?

Do you think no one wants to shoot videos in small cities?

Too many small business owners can't even shoot videos.VibratoRunning local advertisements requires people.

The moment you appear, it's like giving them a ladder to escape.

And in small cities, network is the trump card.

Once you are comfortable with one client, he or she will immediately introduce you to the next client.

You don't need high-end content skills, a 60-point level is enough to make ends meet.

What is a two-person company?

This is the focus of this article, which is actually a "two-person company".

Many people misunderstand that a two-person company just has one more person to help edit videos, saving some effort.

In fact, it is completely wrong.

A true two-person company is usually a combination of content + sales.

One person focuses on shooting content or polishing products, while another person focuses on finding customers and selecting products for monetization.

The underlying logic of a two-person company

Content brings traffic, but traffic can only support creators.

If you want to make money, you need someone to monetize the traffic.

That is why those inXiaoHongShu(小红书)Accounts selling goods on TikTok, Douyin, and Video Number may seem to have only a few hundred views a day, but they can make a fortune every day.

Because they don't need fans at all.

Ten pieces of content are posted every day, and each video has dozens or hundreds of views, but as long as it has accurate tags, there will always be people who buy it.

You will find that most of the people who follow these accounts are colleagues rather than customers.

Have you misunderstood the media?

Many people think that self-media is about increasing followers and monetizing through advertising.

In fact, most of the self-media that really make money don’t care whether they have fans or not.

They are salespeople who use content to quickly build trust and close the deal.

MessageE-commerceThe core of the product: goods find people

The most popular content e-commerce model today has evolved from "people looking for goods" to "goods looking for people."

The platform uses algorithms to help you accurately match buyers, eliminating invalid exposure and invalid traffic.

In this way, the platform earns more, merchants earn money faster, and users enjoy their purchases. Who wouldn’t like that?

Why are two-person companies more likely to survive?

When one works alone, one has limited energy and is prone to indulge in self-satisfaction.

It’s a two-person company, one is responsible for traffic, the other for transactions, and they operate on an assembly line, which makes them extremely efficient.

Rather than working alone, working in pairs can motivate and supervise each other, and share emotional pressure together.

More importantly, it can reduce the cost of trial and error.

Traffic = money? You think too much

Many accounts have hundreds of thousands of followers, but little income.

There are also accounts with hundreds of fans, but they sell millions of copies a month.

why?

Because they understand that traffic is just a tool and transaction is the goal.

Traffic is just an illusory number, but the sound of orders being placed is the most beautiful melody.

The final watershed between "one-person company" and "two-person company"

If you want to make a living for a long time, a “one-person company” is definitely enough in a small city.

But if you want to expand and build a real business, a two-person company is the way to go.

The former is a survival strategy, and the latter is a growth strategy.

The former pursues stability, while the latter pursues scale.

Viewing content entrepreneurship from the perspective of “traffic capital theory”

In this era where traffic is capital, going it alone is only a stopgap measure.

Content is the traffic entrance, and sales is the traffic monetizer.

The core of the two-person company is to efficiently convert "flow capital" into "cash flow assets".

Nowadays, algorithms are power and data is wealth.

Only by mastering the two-way roulette wheel of content and sales can you have a say in the chess game of entrepreneurship.

Conclusion

Now that I have said so much, I just want to tell you:

Don’t be obsessed with superficial data like “number of fans”.

What we really need to think about is how to package our capabilities into replicable products and services.

Start with a “one-person company” to hone your sales and execution capabilities.

Then upgrade to a "two-person company" to form a closed loop of traffic and transactions.

The most powerful ability of content e-commerce is not to create a hit product, but to turn even the smallest traffic into real transactions.

Now is the time to start taking action, not just thinking about it.

Go shoot a video, post a piece of content, and talk to your potential customers.

Because the future belongs only to those who are willing to act.