How to succeed in e-commerce without price wars? Say goodbye to price wars! The core strategies that e-commerce companies must learn in the next five years

OnE-commerceThe fastest way to die is to cut prices.

Price wars may be fun in the short term but fatal in the long term.

No matter how hard you try, there will always be someone who is more ruthless than you and better at losing money to gain publicity.

If small businesses want to survive in the next five years, price gouging is tantamount to suicide. So the question is, what else can they gouging if not price gouging?

The answer is simple: roll up something that will actually make you live longer.

Volume quality: a moat of real money and silver

To be honest, there are very few businesses that can truly achieve "roll quality" nowadays.

If you open a few live broadcast rooms, you will find that either the products are not what they claim to be or they are cutting corners. The audience will be deceived once and will simply leave next time.

Then the question is, if you can seriously polish the quality, you will have plenty of opportunities.

For example, when selling kitchen knives, some compete on price, offering blades as blunt as iron. Others focus on quality, offering sharp, rust-resistant blades and exquisite packaging. Which do you think consumers will choose? The answer is obvious.

When it comes to quality, it’s not about sentiment, but about hard tactics that can really gain word of mouth and increase repurchase rate.

Volume experience: making users lazy to the extreme

The characteristics of contemporary people can be summed up in two words: fear of trouble.

Some bosses are mysteriously confident and make their products like "puzzle games", with instructions thicker than novels, and only they can use them.

This kind of operation will only drive users crazy.

You have to think about it the other way around: whoever makes it easiest for users to use the product wins.

For example, a robot vacuum cleaner can be turned on and off with one button and automatically recharges. If you still have to adjust the parameters every day, consumers would rather use a broom.

Therefore, volume experience = leaving complexity to yourself and leaving simplicity to users.

Rolling face value: in the era of looking at the face, you have to roll

To be realistic, this is a world where looks matter.

Young people often buy things not because of their performance, but because they "look good".

Take thermoses for example. Their functions are similar, but once the appearance is different, sales will immediately double.

Appearance is not just about being fancy, but about making users “willing to share”. You know, young people post on their Moments and share theirXiaoHongShu(小红书), appearance is the social currency.

Therefore, the appearance of your product is the first impression you get from your customers. Good looks = strong communication power.

Volume content: Video is the traffic password

No matter how much you resist, you have to admit that video traffic is the largest now.

Short videos, live broadcasts, and product recommendations are all required courses.

No matter how good your product is, it's useless if no one sees it. Video is your showcase. Whoever has more and higher-quality video material will have the final say.

For example, for the same skin care product, some people just take a few pictures casually, while others carefully shoot a short film with a plot, and the resulting traffic difference is ten times.

The core logic of e-commerce has changed: it’s not just about selling goods, it’s also about selling content.

Volume efficiency: SOP is the weapon

E-commerce is not about small-scale operations, but about internal strength.

When it comes to shipping, some people are busy as hell every day, while others rely on SOP and automation to increase their efficiency several times.

SOP (standardized procedure) is like the "blood circulation" of an enterprise, making every link smooth and efficient.

While others are still struggling, you have already expanded your business easily. Efficiency is competitiveness.

Recruiting old customers: Attracting new customers is expensive, retaining them is the most valuable

Many businesses spend a lot of money to attract new customers, but ignore old customers, and eventually all the customers they worked so hard to attract are lost.

The problem is that the cost of maintaining old customers is almost a fraction of that of attracting new ones.

Not only do old customers have a high repurchase rate, but they can also actively recommend you.

For example, if you send a surprise birthday coupon or provide an exclusive customer service experience, users will feel valued and will naturally come back next time.

Running an e-commerce business is like falling in love: novelty is important, but long-term companionship is more valuable.

Conclusion: The survival logic of future e-commerce

Ultimately, price manipulation is "tactical diligence, strategic laziness." You save time thinking and rely on price to make a living, but the final outcome is inevitable elimination.

In the next five years, e-commerce will definitely prioritize quality, be experience-oriented, driven by appearance, centered on content, operated efficiently, and rooted in customers.

This is not metaphysics, but the inevitable trend of new commercial civilization.

So, if you're still thinking "can it be cheaper?", you've already lost at the starting line. The real masters have already started building moats based on quality, experience, and content.

The future belongs to those who are willing to deeply cultivate value. E-commerce is not about price, but about value. The life-or-death battle of the next five years will not be about who is the cheapest, but who is the most worth buying.