The domestic e-commerce market is too competitive. How can cross-border e-commerce companies break through and successfully expand overseas?

想从E-commerceBreaking free from intense competition and high traffic costs? This guide will show you how to reduce campaign risks, optimize product capabilities, and build a replicable cross-border growth strategy in a more stable way.

Whether you have overseas experience or not, you can find a suitable implementation method for your team to put your business back on a sustainable growth track.

Is the domestic e-commerce market too competitive? Is traffic too expensive? Are you hesitant to go global?

I know this all too well.

Because this is not a problem.

This is a common problem in the industry.

To put it simply:They didn't build their product portfolio when they were reaping the benefits of increased traffic, and now that those benefits are gone, they're completely exposed.

Many people were like that back then.

Back in the day, those who made their way in Baidu's traffic circle sped up at breakneck speed, their teams growing from dozens to four hundred people, making money as fast as if they had an accelerator.

But you know what I mean.

When the wind blows, money comes.

The wind stopped, revealing the bottom.

During those years, their emotions were more thrilling than candlestick charts.

I got a huge order today, it's so awesome!

If the inventory explodes tomorrow, I'll want to crawl into a hole in the ground.

The team works every day as if they are "gambling on whether tomorrow will be better".

Until one day, they finally realized—If a company keeps gambling with traffic, it will eventually be swept away by the cycle and killed.

So they spent three years immersing themselves in the product.

To understand the users' real needs.

Try to figure out the rhythm of the industry.

Develop the ability to "see the next wave of opportunities".

Only after that did the company truly stabilize.

It doesn't rely on gambling, it doesn't rely on plagiarism, and it doesn't rely on fate.

Rely on product strength to weather economic cycles.

Traffic isn't the problem; the problem is you don't have a product foundation.

This boss said that domestic e-commerce is too competitive.

Platform traffic is both expensive and difficult to obtain.

I want to go to sea, but I'm worried about not having any experience.

After hearing this, we wanted to say—Brother, this isn't a question of whether you want to go to sea or not; it's that you haven't even built a boat yet.

Every sentence is heartbreaking, but every word is the truth.

Starting with traffic is not wrong.

This is the fastest way to see results.

But if you always rely on winning big, copying others' money, and living with that "oh, I hit another jackpot" mentality...

Once those benefits are gone, everything will be a mess.

Cross-border travel is even worse.

You saw someone else explode today.

You excitedly stock up on goods, but two months later, the market has already shifted to the next hot trend.

Is cross-border e-commerce still reliant on "copying" funds?

It's like running a 100-meter race in slippers.

We lost before we even started.

The real barrier to entry is product understanding, not traffic-generating techniques.

What is product understanding?

It means being able to understand the unspoken needs in a user's mind.

It's about knowing where the next big thing is, instead of just jumping on the bandwagon after everyone else has already done so.

It means being able to turn insights into products, products into positive reviews, and positive reviews into long-term assets faster than competitors.

This capability is ten thousand times cheaper than advertising.

I was very blunt with that boss:

Traffic is a shortcut; the product is the ultimate goal.

The first half relied on traffic.

The second half will be about product quality.

You can't run in the first half forever, can you?

The whistle will blow in that arena sooner or later.

Why do so many teams fail at the moment the "golden opportunity ends"?

Because they have never truly understood users in their entire lives.

They only know "where there is traffic".

But they don't understand "why users are willing to buy".

They only look at "what others have revealed".

But they won't ask, "Can I do it better?"

They are good at seizing opportunities.

But they have absolutely no idea how to cope with the day the wind stops.

It's important to understand that traffic is not an asset.

The product is what matters.

The money you earn from traffic is like a gift from the wind.

The money you earn from your products grows from your own efforts.

These two are fundamentally different.

Look at that stainless steel pot from Ruian recently.

That thing lasted for over ten years without breaking down.

The pot factory has gone bankrupt.

As a result, a customer posted a video saying:

"I've used this pot for over ten years."

The flow of traffic came in like a flood.

The factory was saved by internet traffic.

You think about it.

Is this kind of barrier something you can create by throwing money at advertising?

It's completely unattainable.

Because this is a product's strength.

This is the deep trust that users feel when they "want to use it again."

If your product truly resonates with people, you can become a hit effortlessly.

So which way should I go?

In summary:

Traffic can earn you your first pot of gold, but whether you can go far depends on the product's strength.

Want to go to sea?

Experience is not the biggest hurdle.

The biggest hurdle is that you're still dreaming:

"Can I still fight a battle using traffic?"

Let me tell you the reality:

can.

But sooner or later, we will encounter a bottleneck.

You need to navigate through cycles.

You need to avoid the industry's major setbacks.

You need to ensure that the company doesn't survive by luck.

Then you must build the foundation of the product.

In conclusion: The future belongs to those who understand both traffic and product.

In this era of information overload, business competition is gradually returning to its essence.

Technology will change.

The platform will change.

Traffic can fluctuate.

But the users' real needs will not change.

The companies that can truly weather economic cycles are those that can grasp the unchanging patterns amidst change.

Mastering product strength is mastering the "first principles" of business.

It not only helps you stay grounded amidst fluctuations, but also allows you to see the direction clearly in the midst of chaos, crushing your competitors with "strategic composure" and "structural advantages".

This will be the key to victory in the future.

Start building your product capabilities now, so that every future growth comes from the power you truly control.