What types of content e-commerce are there? A comprehensive analysis of short videos, advertisements, and product-selling videos.

Do you thinkE-commerceThe competition is about price, but it's really about content.

The current e-commerce environment has completely entered the era of "content-driven".

Businesses of all sizes are anxious: what to do if they lack creativity, how to attract traffic, and how to increase their followers?

Actually, the answer has been right in front of us all along.

The core strategy for content e-commerce lies in its three main types: short videos, commercial advertisements, and product-selling videos.

Short Videos: A Novelty Game for Traffic Generation

Short videos are the type that requires the most creativity.

Its essence is not selling goods, but gaining followers.

why?

Because of the algorithm mechanism of short videos, they like novelty, emotions, and moments that can grab attention.

When you come across a funny clip, you can't help but like it.

When you see an extreme challenge, you can't help but share it.

This is the power of short videos.

It relies on emotional resonance, not product logic.

Therefore, short videos and e-commerce are not closely related.

It's more like a reservoir for attracting people, then converting them through other means.

Commercial Advertising: Brand Memory Engineering

The way commercial advertising works is completely different from short videos.

Its goal is not to gain more followers, but to deepen users' memory of it.

The creativity of an advertisement often determines the stature of a brand.

Can you remember the jingle from a beverage commercial?

Can you recall a classic mobile phone commercial?

This is the value of advertising.

Typically, only big brands can afford to play this model.

They will hire top marketing planning companies or invite top KOLs to endorse their products.

The investment was huge, but the results were remarkable.

The purpose of advertising creativity is not to sell a single item, but to leave a lasting impression on users' minds.

This is a long-term strategy.

Product promotion videos: Meeting demand is the key.

Product-selling videos are the type of content that is truly linked to e-commerce.

Many merchants mistakenly believe that product promotion videos need to be fancy and creative.

That's not true at all.

The core of product-selling videos revolves around the product.

The key is that the product can solve users' problems and meet their needs.

The algorithm will accurately push content based on your content.

If your videos are just about showing off your skills, no matter how creative you are, it will be difficult to reach your target audience.

Therefore, you'll find that accounts with more creative content tend to sell less.

Accounts that sell a lot of products tend to have less creativity.

This is the logic behind product-selling videos.

Hidden tricks in product promotion videos: Negative reviews are the source of creativity

Many businesses rack their brains for creative ideas, but they're actually going in the wrong direction.

The real source of creativity is not wild ideas, but negative customer reviews.

Customer complaints are the most genuine needs.

For example, if someone says the clothes are fading, you can improve the fabric.

Some people say the delivery is slow, so you improve the logistics.

Some people say the instruction manual is unclear, so you should film a detailed usage video.

These improvements are the most valuable creative ideas.

Because it directly addresses the user's pain points.

And the pain point is the key to closing the deal.

The relationship between short videos, advertising, and live-streaming e-commerce

Short videos are a gateway to traffic.

Advertising is a form of brand memory.

Live-streaming e-commerce completes the sales cycle.

The three are not isolated from each other.

They are like three different tracks, but together they constitute the ecosystem of content e-commerce.

Short videos are engaging.

Advertising makes you memorable.

They sell products to get people to spend money.

This is the complete logical chain.

Merchants' Anxiety and Breakthrough

Many businesses are anxious, feeling that they lack creativity.

Actually, creativity isn't a panacea.

Short videos need creativity, but that's for the sake of traffic.

Advertising needs creativity, but that's for the sake of the brand.

Product-selling videos don't need much creativity; they need to solve problems.

Therefore, what businesses really need to do is understand their users.

Understand user needs and user pain points.

Then use products to satisfy needs and videos to present them.

This is the way to break the deadlock.

My view: Creativity is the means, demand is the essence.

In my view, creativity is just a means.

It can attract attention and create memories, but it cannot replace demand.

The essence of e-commerce is transactions.

The premise of a transaction is demand.

Meeting demand is the ultimate logic of e-commerce.

Short videos, advertisements, and product-selling videos serve different purposes, but ultimately they all come down to meeting specific needs.

This is what content e-commerce should be like.哲学.

Conclusion: The Future of Content E-commerce

The future of e-commerce will no longer be simply about selling goods.

It's a war about content.

Short videos are a weapon for generating traffic.

Advertising is a brand's shield.

Product-selling videos are a powerful tool for closing deals.

Only when these three elements are combined can a complete combat force be formed.

In this era, creativity is important, but understanding people's hearts is even more important.

Only by understanding users can one truly take the initiative in e-commerce.

Final Thoughts

Today we've broken down the three main types of content e-commerce: short videos, commercials, and product-selling videos.

Short videos are a gateway to traffic.

Advertising is a form of brand memory.

Live-streaming e-commerce completes the sales cycle.

Creativity is the means, demand is the essence.

If you are a business owner, stop worrying about creativity.

To understand users, to solve problems, and to meet their needs.

This is the core of e-commerce.

Let's take action and turn negative reviews into creative ideas and needs into sales.

The content e-commerce stage belongs to those who understand users.