How do new media people introduce themselves so that people instantly feel that you are better than him?

Chen Weiliang : How New Media Professionals Can Give Effective Self-Introductions

Instantly makes people think that you are better than him?

I meant to say you guys post your introductions and I'll take a look and I'll give you some advice.

How does one introduce oneself?

If you can introduce yourself very clearly, that self-introduction can get into other people's brains.

Questions about not introducing yourself

Some people do self-introduction, there are no bright spots, or it is very complicated.

For example, if you introduce yourself as a girl from Shancheng, this is very problematic. Why?

Because you just showed that you may be from Chongqing, but you did not tell the characteristics of it, because there are too many girls in Shancheng, there are tens of millions, so this kind of introduction is equivalent to no introduction.

It's not just individuals who need to learn how to introduce themselves effectively; even those writing advertising copy for online marketing need to master self-introduction, otherwise, they won't be remembered.

Like this ad copy, I don't think it's very good:

"No need to shake, just spray"
"Not flower-like, can be fixed"

"Squirt without shaking" is very eye-catching, but I don't think it's bad to shake it, as if it's not a pain point.

Because it's not a particularly troublesome thing, and who would use this kind of thing to set makeup?It doesn't seem to have either, so I don't think it's a very good advertisement.

Because people can't remember that you are a brand, they just put a brand out, but people won't remember this brand, then this brand is equal to, equal to not saying the right thing.

Learn about self-introduction

In fact, the text is very important. I send this advertisement copy to you, and you will remember it when you see it!

"Mosquitoes are scary, and what's even scarier than mosquitoes is pesticide-containing mosquito repellent water."

It stands out all at once: it turns out she's selling a pesticide-free product.

This mosquito repellent immediately conveys its " differentiation " through just a few simple words, so I think the same applies to individuals; they also need to immediately demonstrate their differentiation.

Self introduction case study

“My name is Dai Xiqin, I come from Jinjiang, Fujian . I currently run a dry cleaning shop on my own and also do micro-business .”

If you write it like this, I think it's a bit of a problem, because you only explain your name, address, identity, etc., but this introduction is very ordinary.

In this way, others do not know what value you have and what resources you have that can be exchanged with you.

So, you need to figure out which angle to approach this from. It's not about thinking about what expertise you have, like WeChat marketing , or what particularly valuable things you can exchange with others, like how you're good at cross-stitch.

Then you can say "I am the best cross stitcher in our community. If you want to learn, or want to do some small works, you can contact me".

Then others have a reason to add you as a friend, or a reason to want to connect with you.

For example, after I introduce it to others, I will send an article directly. I have a lot of this article.

Then if you publish an article, people will see that this person has "Internet thinking", so there will be a label, then people will say that this person may have a very active thinking, or that there is a special kind of person who can give people a relationship with him. reason for the relationship.

Because in interpersonal communication, in essence, it is not asking, but giving. You can’t get what you ask from others.

Many of us say, "I know who and who", but it doesn't really help.

Differentiation

Only when others think you are useful and valuable, is your value and what you can exchange for resources.

For example, in the self-introduction of this girl from Shancheng, I think she needs to make it clear that she is different from others and what value she can provide to others.

For example, if you are particularly good at making braised pork, a small order is fine.

Or you are especially good at collecting things at home, that is, you can receive the things at home neatly.You can introduce that, I am a storage expert, I am from Chongqing, and then how about it, right?

Some people who like it very much will add you. He thinks that I like to make friends with such people, or people think that you are a very disciplined person.A very neat and clean person.

Or you are particularly good at storing things at home, that is, you can receive the things at home neatly.Then you can introduce, "I'm a storage expert, I'm from Chongqing, and then what?"

Right, there are some people who like to store things, they will add you, like to make friends with such people, or people think that you are a very regular and neat person.

In fact, everyone will have their own expertise, but after you have to think for yourself, you can say that your expertise is the best in your community, or even among the people you know.

You can't be worse than everyone else, that's impossible, right?

So, whether you are a product or a person, it is the same, you have to tell what makes you different.

Your differentiation is your positioning . Promoting a WeChat official account also requires good positioning. If your official account's feature introduction looks like one of the thousands of other introductions, then it's not very useful.

“Nothing is done, only shrimp is cooked”
(this is a big difference)

This is a crayfish restaurant that I ate somewhere last month, just because he had the copy of this poster, and many of them went to eat it, so it talked about a big difference, that is, it "will only burn scares".

Well, you know that many Chinese restaurants cook a lot of dishes, but this one will only cook and frighten, so I talked about a big difference.

extraordinary experience

For example, if you are good at design, what aspects of design are you stronger in?Because the design is also a large range,

For example, poster pictures, detailed pictures, etc., from which angle to describe your design, and to reflect your design in something you are better at, this is a dimension.

Besides design, what other areas are you particularly good at?

If you are proficient in both English and sales, you could introduce yourself by saying: "Among those who understand sales, I have the best English; and among those who are good at English, I have the best sales skills."

Introducing you correctly this way will easily convince others that you can do the job well.

Impressive self-introduction model

I remember when I first joined the Chazuo Academy WeChat group, I was doing case studies for my classmates. In my self-introduction, I mentioned that "I have systematically studied the SEO courses of the former SEO manager of Alibaba . "

Then, surprisingly, a classmate said, " Chen Weiliang is so awesome."

So I have summed up the impressive and "impressive self-introduction method" as follows:

Known things + extraordinary experience = impressive self-introduction

First, you must relate to what the other party already knows, otherwise you won't be impressed.

If the other party is illiterate, a traditional person who does not understand the Internet at all, and also does not know what Alibaba is, then my "differentiated" self-introduction above will not be able to impress the other party.

Second, extraordinary experience, list your extraordinary experience, and then choose one of them to introduce yourself.

For the illiterate, I have to use a relatively easy-to-understand and extraordinary experience to impress the other party.

For example, in the past, in order to challenge myself, I once rode a bicycle alone for dozens of kilometers from a small town to the county seat . Many locals expressed their admiration when they heard about this.

So, I can use this extraordinary experience to introduce myself:

1. Cycling alone (something known)

2. Riding a bicycle from the town to the county for dozens of kilometers (extraordinary experience)

They expressed their admiration— those who saw me at the time shouted, "God of Bicycles!" as I rode my bicycle to the county town!

Unexpectedly, there are people who like cycling and sports who come to make friends with me, haha!

Let's analyze, what extraordinary experiences do you have that can be used as a self-introduction?

Now, just follow this method: "Known knowledge + Outstanding experience = Impressive self-introduction" to give your self-introduction!