What is a personal brand?How does a micro-business build a personal brand?

Clarify your mission, what is your long-term goal?

My mission:by spreadingInternet marketingthinking, simple and executableWechat marketingmethod, real successWeb Promotioncase, helpnew mediaMan,Small trade, Entrepreneurs have the greatest success on WeChat.

As a startup, the CEO has to answer 2 questions:

1. Who are my clients?

People who want to be successful and increase their income: entrepreneurs, marketers, and self-media people.

2. What value can it give to customers?

Share the best and most useful experience I have learned: spreading ideas, real and reliable success stories, simple and easy to operate WeChatPublic account promotionways to help entrepreneurs achieve maximum success.

All business models need to answer these two basic questions:

• 1. Who are my clients?
• 2. What value can my presence provide to customers?

Consider yourself the first goal of your startup:

1. You are the CEO of this startup.You have to give yourself a mission and a long-term goal.

Once you have a mission and long-term goals, you can set short-term goals.For example, what I am going to do this year, what I am going to do under the premise of this mission is very simple - write articles.About two days for an article, which is easy for me.

2, once a month such training.

3, and read a lot of books and methods.

Chen WeiliangAfter maintaining the online promotion community, maintaining investment projects, and answering more questions, you can get materials and inspiration. With these things, you can write and speak more.

Why do personal branding?

Many people say that they have a business, manage so many people, and don’t want to be in the limelight, so they don’t need to be a personal brand; some people say that I am not starting a business, and I don’t need to be a personal brand.

Now that the New Year is approaching, many people have the habit of making new plans. How much of the plans you made last year did you achieve last year?In fact, most of them are not implemented, why?

If it is the boss of the company, most of the plans made by the company can be realized at the end of the year, but the plans made by individuals cannot be realized?

No matter what company it is, it actually has a mission. Whether or not the mission is written down, it means that the company has a sense of mission.However, individuals do not have a sense of mission, and the plans they make are difficult to achieve.

For example, when we have the idea of ​​"helping entrepreneurs achieve the greatest success on WeChat by spreading the word about correct thinking, simple and executable methods, and real success stories.", the plan is easy to implement.

Invest and operate yourself as a startup:

• 1. You are your own CEO and have your own mission.
• 2. You are your own CTO, technical director (technical person in charge)

You have to invest in yourself, invest in your skills, you have to learn to participate in training, buy your own books to learn.

If you don’t understand it yourself, find someone to cooperate with, find someone to develop and invest in others, and let others help you achieve many things.

For example, if you want to make an e-book, you don't have to do it yourself, but find the person who can do the best e-book.

Being able to write and talk is my skill, I just need to do it the best, and tell other top experts that I am not good at it, so I can cooperate with them.

When you think of yourself as a startup, you must have 2 skills:

1. You must have the skills to live and live, and you can continue to make the best of this skill.

2. The skills of resource integration and the skills to be outsourced by partners.Let them do everything you don't understand, and you'll do it very easily.

Before talking about brands, take a look at the following list:

• 1. Dell
• 2. HP
• 3. Disney
• 4. Mercedes-Benz
• 5.Chrysler
• 6. Ford
• 7. Panasonic
• 8. Ericsson
• 9. Philips
• 10. Casio
• 11. Chanel
• 12. VERA WANG
• 13. Boeing
• 14. Bayer
• 15. Hermes
• 16. GUCCI

Everyone has seen these brand names, right?In fact, these brands are all personal names, all of which are personal names.

Have you ever thought about your name, your personal brand?

Your brand, just like the founder of Disney has long since passed away, even if you have disappeared from this world, you can pass it on to future generations.

If you've ever been a company, you know that when you have a brand, it's very easy to sell services or products.

It's very hard to sell anything when you don't have a brand name.

In fact, just like you as an individual, when you have a personal brand or this self-star is yourself, you have your own aura that can directly make users and fans trust you, and you can do everything very easily, right?

Selling products in any industry and doing anything is easy, no matter if you are raising money, but you will be miserable if you don't have a personal brand.

If you think of yourself as a startup, you think that when you define your mission and skills, the most important thing is to build your personal brand

How to build a personal brand?

SeeChen Weiliang's original article: "How is the Alibaba brand built?"

I won’t talk about other parts, I will tell you a whole set of methods on how to build a personal brand on WeChat later.

In the era of WeChat Internet, it is the easiest and most necessary to build a personal brand. Why?

In the PC Internet and traditional industries, there is no need to establish any personal brand, because behind the computer you don't know whether you are a human or a dog?

But WeChat is different, everyone is a real-name system.The natural carrier of WeChat is the mobile phone, and the mobile phone is used to contact people. Naturally, you feel that the mobile phone is a real person. When everyone thinks that you are a person, you must build a personal brand. If you do not build a personal brand, you will be very painful .

When you are a star in a certain field, you have your own potential energy, all resources and customers will be automatically attached to it, and what you do is very easy. I will simply share it here today, thank you all!