How to write a popular WeChat article with a reading volume of 100 million+? (Summary by Mimon, especially recommended)

How to write a popular WeChat article with a reading volume of 100 million+? (MimonSummary, especially recommended)

A friend saw that the articles on my WeChat account were read more than 10 and asked how many fans I had.

I said, 40.

A friend asked, how long have you opened your account?

I said, 2 months.

Friend is angry: I wipe.Do you want a face.I also have a WeChat official account. I have been writing for more than a year, and I only have more than 1 fans!I miss shit! !

I dare not tell her, in fact, many of my articles have been read more than 100 million.

Showing off so obviously, it is estimated that many people will form a group to beat me.

How can you write a WeChat article with more than 100 million readings?

1. Your topic selection should keep up with the hot spots

You write a very good article about weddings, and it may be read less than 1 times.

If Huang Xiaoming was issued during the wedding of Angelababy, it would be easy to get 10+.

Because in such an impetuous era, everyone's attention is highly focused, basically on hot events.

The biggest technical point with the hot spot is one word: fast.

Now a hot topic has only one or two days of vitality, if you slow down a little, be lazy, and the popularity will pass.

So if you want to be a public dog, as soon as a hot topic comes out, no matter what you are doing, go write it now!

2. Your entry point should be unique

As soon as a hot topic comes out, all public accounts will write it, which is equivalent to a propositional composition. You can't follow what others say, you have to have your own unique opinion.

When "Langya Bang" was very popular, there was a public account that issued:

• "Only those who match the appearance can govern the country with handsomeness"

The words "run the country with a handsome man" are awesome!What a great angle!

How can there always be new angles?

There is an easy way, you think of the most common angles first, list 1, 2, 3, and then bypass them.Think new.

For example, I wrote a film review of "Hong Kong 囧":

• "Hong Kong 囧: The correct way to fight Xiaosan is, you have to have a lot of money"

At that time, the general public account was talking about "Hong Kong 囧", which was funny, and the Cantonese old songs in it, and the role of Bao Beier was embarrassing, but I stood in the position of Zhao Wei's role and talked about the parts that ordinary people can't see. A sad reality.The number of views of this article quickly rushed to 100 million+.At that time, my official account was only open for ten days, and my fans were only tens of thousands.

My other review:

• "Charlotte Trouble: Why Do Men Always Want to Have Their First Loves?" 》

The same is true. I'm not talking about how funny this movie is, but finding a phenomenon from it, and then exploring a universal value.

3. Your title should spark curiosity

Do you know how long people leave an article title in the circle of friends?

Up to 2 seconds.

You must successfully seduce them within 2 seconds and make them willing to open and take a look.

You have to spark their curiosity.

There are three types of curiosity.

one is usLifehidden curiosity.There are many questions that we are confused by ourselves, but we have not found the exact answer. When someone writes it, we will naturally click to read it.

Many popular articles on public accounts are like this:

• "Why do you care so much about what other people think? 》
• "Why do people still like scumbags? 》

There is an article with a public account that raised a question that has troubled me for a long time:

• "How much does it cost to support Li Yifeng? 》

The other is that there is a contradiction in the title, which will create a kind of curiosity.

Everyone will think, so strange, why do you say that?Everyone will click in.

such as:

• "What is the experience of meeting true love at the age of 5? 》
• "Besides paper towels, what else do otaku need at home? 》

There is another very cheap and very useful method of inducing curiosity, which is to speak only half-said...

No one can bear not to read the answer, trust me.

For example, an article is highly forwarded:

• "More important than financial freedom is..."

I really want to grab the author's collar and shake it: what is it, can you tell me? !

For example, there is a movie public account that often uses this kind of trick:

• "I really want to refrain from recommending it, but I can't help it, it's..."

Damn, I'll scold you after I read the answer...

4. Keep your title simple and crude

You speak softly, your opinions are neutral, and you have a very forgiving personality.

Then you don't write official articles.

you are not suitable.

If you read "The Crowd", you will know that leaders of any era, including opinion leaders, are particularly extreme.

Extreme views are inflammatory.

Your headline must be simple and clear-cut.

People with distinct likes and dislikes are more suitable for writingnew mediaarticle.

For example, when I watched "Nine-Layered Demon Pagoda", I was so angry that I quickly wrote an article when I came back:

• "Nine-layered demon tower, demon, your mother"

Full of rants from beginning to end, this article has won me a lot of fans, as well as the deep-rooted hatred of me from all the main creators of this movie...

Some of the official accounts I like are very simple and rude, such as:

• "Putin: I have to worry about state affairs, I have no time to fuck you"
• "Spend your money! Because people who love to save are all idiots"
• "What qualifications does an ugly straight man have to spend the winter with a woman? 》

5. Your opinion can subvert common sense

Everything in the media should, in essence, be news.

The same goes for new media.

Anyone who studies journalism knows that a dog bites a man is not news, but a man bites a dog is news.

Who the fuck has time to watch you say some clichés.

If your opinion doesn't subvert common sense, shut up.

For example, some public account articles I have seen:

• "Don't think that you will be ugly if you read too much"
• "You have failed in your life, probably because you are a good person"
• "You are so sincere, you must be a liar! 》
• "If you don't sleep with me, you just don't respect me"

Of course, a really good article is not only a slanted edge but also justified, but it can provide you with a fresh perspective on the world and inspire your current attitude towards life.

6. You can express emotional resonance

The time of the master is over.

The public doesn't want to see how you express yourself.

I just want to see how you express me.

I want to see myself in your article. I reposted this in the circle of friends because "this is me", "that's what I think", "the author helped me to say what I want to say".

Therefore, a good article should understand the pain points of human nature and express the emotional resonance of the public.

For example, I have collected some article titles:

• "I just like the way you can't get used to me and can't get rid of me"
• "It's not that I don't miss you, I'm just embarrassed to disturb you"
• "I'm going to look good, who will like you"

All the presence I want is actually about you.

7. You can export values

Out of interest, I did the basic data analysis of the WeChat public account [One], and selected more than 4 articles on this platform from April to August this year, and found that the articles with the highest reading volume and 8+ articles were all chicken soup. :

• "How did you spend the most difficult time in your life"
• "Write, write, get better"
• "Time will prove everything"
• "Thank you for accompanying me to make life a dream"

And on my own account, the more popular one is also chicken soup:

• "Your beauty is not as good as your liveliness"
• "When you think it's too late, it's the earliest time"

I used to despise chicken soup a lot too.vulgar!

But now I don't think so, including myself. Many times - when you feel frustrated, when you doubt your life, when you are hurt by a slut, when you deny yourself, you need to make a bowl of chicken soup and give yourself some blood. , to face reality and start again.

Chicken soup is just what I need.

The point is, chicken soup can also be written in style.

Many people say that my chicken soup is choking, spicy chicken soup for the soul.

Fortunately, not JB soup for the soul.

8. Your article is about "me"

Writing in the Internet age is all interactive writing.

In new media writing, we must solve two major problems:

• First, this matter is about you,
• Second, this thing works for you.

Let me talk about the first question first.

This thing is about you, which means we have to find what we want to write about, the relevance to the masses.

So you have to think from the reader's point of view.

Start with the title, and implement the core problem to the relevance to the reader.

That's why we always see the kind of "why you so", "we are going to..." popular articles.

One of the easiest ways is to use more "you", "me" and "we" in the title, so that the distance between your article and readers will be much closer, which is equivalent to setting up a channel for readers to come over.

For example some popular articles:

• "Don't Infect Your Children With Your Poverty"
• "Who are you, what kind of people will you meet"
• "Why We Work Hard to Make Money"

9. Your article is useful to "me"

New media writing, we're going to address the second issue, and this thing will work for you.

You'd better write something technical flow.

• In which field do you have deep accumulation?
• Which question do you think deeply about?
• Which phenomenon have you studied deeply?

In fact, the article is written about knowledge, experience and accumulation.

Your special accumulation in any small matter is meaningful and worth summarizing, sorting out and presenting.

For example, I posted one:

• "50 Yellow Essays That Elegant Women Must Read"

I only wrote it after reading thousands of Huang Wen articles.

In fact, so far, the two most read articles on my official account, both of which have exceeded 100 million, are two technical articles:

"The so-called high emotional intelligence is to know how to speak well"

• Provided 31 kinds of speaking skills, all of them are dry goods.

"How to stay happy in a fucking world"

• 15 types of hold are providedhappy secret, is more practical.

In fact, some of the bizarre books I have read before, condensed into articles on the official account are definitely explosive.

such as:

• "How to Identify Yellow Songs"
• "Farmers' Fraud Prevention Manual"
• "All Tricks of Teasing Breasts"
• "How to Sing Jay Chou Songs Well"
• "How to deal with the ashes of an enemy"

10. Your style is interesting enough

I have communicated with many public account dogs, and everyone agreed that the articles on the new media should be popular and interesting.Heavy.want..

An interesting public account can make you follow it with interest every day like a series.

Boring, preaching, bitter and bitter, they are simply the natural enemies of new media.

I wrote two collections of jokes on the official account (actually a collection of self-delusions), proving that I am a joker:

• "I, the epic of a dwarf"
• "I admit, I'm a dignified foodie"

Many classmates burst out laughing.

As for how to write interestingly, I can write tens of thousands of words on this topic alone (I have done in-house training for newspapers before, and I have also given speeches in colleges. What I talk about is "The Interesting Way of Writing", teaching everyone how to speak, How is it more interesting to write an article. Some students are interested, leave a message in the background, if everyone wants to read it, I can rearrange it and send it)

To be honest, there are really too many interesting writers on the WeChat official account! ! !

Unhappy, very unhappy!

For example, recently all the public accounts are writing "My Girls' Generation", and one public account also talks about this movie, and has made several posters:

• Others are "My Girls' Generation", we are "My Girls' Generation That Nobody Loves"
• Others are "To Youth", we are "To the Youth Who We Will Fail to Do"
• Others are "First Love This Little Thing", we are "First Love This Little Thing That Has Nothing to Do with Me"
• Others are "The Hurrying Year", we are "The Ugly Year"
• Others are "High School Musical", we are "Brother No Youth"

Isn't it fun?

Why didn't I come up with such a great idea sooner?too.discuss.Tired.!

11. You give everyone a feeling of loss if you don't look at it

At the moment of information explosion, why do so many pieces of information, everyone depends on you?

You better give everyone a little push.

For example, which of the following two titles would you read?

• "Recommended 10 Love Movies"
• "10 Love Movies You Must Watch"

A friendly reminder, you can't use a negotiated tone with everyone, and give it the option of not watching, for example, I took a title before:

• "The XNUMXth holiday, what movie is good to watch in bed"

Replace it with:

• "On the XNUMXth long holiday, you will lose a lot if you don't watch these ten films"

Do you have more urge to watch it?

12. Your article should be a little bit aggressive

In fact, the dissemination on WeChat is different from the dissemination on Weibo.

Weibo is a social network for strangers. We can repost whatever we want.

WeChat is a social network for acquaintances. We, more or less, show it to our friends.

We share a piece of information in the circle of friends for the following reasons:

1. Who am I to advertise?
2. Express my opinion on an event.
3. express some of my emotions.

To put it simply, in the circle of friends, we will have the need to pretend.So we will look at some vulgar information, but we will not go to the circle of friends, we need a little bit of content.

Under this premise, while being interesting, articles with ideas and opinions will be more valuable for dissemination.

Finally, what I want to say is that after writing articles for so many years, the biggest feeling is:

• Your most popular articles are often your most thoughtful articles.
• The biggest skills are no match for the word "walking the heart".
• Everyone can feel how genuine you are with your readers.
• One more thing, are you really working hard enough?

If a big guy tells you that he writes an article easily and casually every day, he has hundreds of thousands of fans, he must be pretending.Many students also said that they did not revise before the exam.Never read a book.Do you believe this too?What an idiot you are.

Public dogs who have not written articles in taxis, hospital beds, hotel lobbies, airport departure halls, etc. are not worthy of talking about the number of fans.

I work from 9:12 am to 1:XNUMX am to XNUMX:XNUMX pm every day, and I still take an hour before going to bed to read the Niubi accounts I follow, and analyze which articles are good, why, and what is worth learning.And then I'm often heartbroken, damn, another good topic has been written away.

Many people will ask me, I understand the truth, I also love writing, and I really want to write something.But Mimon, what am I supposed to write?

Actually, when you ask me what to write, you shouldn't.

People who really love writing will have endless topics to write about.

Like a woman who loves bags, she will think there are 100 bags to buy.

How could she ask such a stupid question as "Which bag should I buy?"