How did Mimeng's public account succeed and why is it so popular? There are reasons behind it

How did the Mi Meng official account succeed?

Why is it so popular? There are people behind it all!

Since Mi Meng started writing on WeChat public accounts on September 15, 2012, she gained 400,000 followers in just two months, instantly surpassing the achievements of many people. This made many people curious about how she promoted her WeChat public account.

Some people said: "It can be seen that Mi Meng's own writing skills are also extremely strong, and the content alone can cause a lot of dissemination."

In fact, content is only one factor. After careful observation, Chen Weiliang discovered that there were other key reasons for Mi Meng's success.

Given that those people's observations are very one-sided, Chen Weiliang's blog is now going to reveal to you how Mi Meng's WeChat official account grew its followers from scratch? (Including the key inside stories of Mi Meng's WeChat marketing that those people haven't found )

Summarize the reasons for Mimon's success

Let's first look at Mi Meng's own summary, " How to Write a WeChat Article with Over 100 Million Views? ":

1. The topic selection should keep up with the hot spots

2. The entry point should be unique

3. Titles that provoke curiosity

4. The title should be simple and rude

5. Opinions can subvert common sense

6. Express emotional resonance

7. Output values

8. The article is about "me"

9. Articles are useful to "me"

10. The style is interesting enough

11. Everyone has a feeling of loss if they don’t look at it

12. The article is better to be a bit forceful

Mi Meng's Personal Profile

• Name: Ma Ling
• Nickname: Mimon
• Date of birth: April 1976, 12
• Location:Guangdong深圳
• Occupation: Media editor, columnist, Weibo contractself-media

The following is a summary from Chen Weiliang's blog:

Method XNUMX: Tell a story

"Gentlemen are not different, and they are good at falsehoods and things" - masters are good at leveraging tools.

• Mimon is a storytellerInternet marketingMaster.
• The human brain is a story processor, not a logic processor - social psychologist Jonathan Hyde.
• Children will ask their parents to tell stories, but generally they will not ask their parents to tell big truths and logic. This is the reason.

Method XNUMX: Short sentences

1. Articles written by Mimon, including advertisementsCopywritingSentences are very short.
2. More than 10 characters long, 7~8 characters short.
3. It is easy to read and the user experience is very high.

Method XNUMX: good typesetting

The font of the article is left blank to reduce reading pressure and read easily

• Word spacing:Between 0.5 and 2
• Line spacing:1.75 best
• Margins (article indent):1 to 2

Method XNUMX: Use rhyme

1. People are born to believe in rhyming words;
2. rhymes, like truth;
3. The better the rhyme, the better the reviews.

the title rhymes

For example, 3 article titles of Mi Meng (bold at the end, that is, rhyme):

• The real sadness is not howlingcry, but no oneSue
• she's irresistibly handsomemedicine, I can't bend straightwaist
• inside a leopard printpants, let me lose all customersHousehold

Method XNUMX: rely on accumulation

In reality, even if your content is well written, it may not be able to gain huge user attention and exposure.

So, why is Mi Meng's WeChat public account able to gain a large number of fans in a short period of time?what is the reason?

Many new media professionals, including teachers at Chazuo Academy , have conducted in-depth research on Mi Meng's public account, analyzing why she succeeded, and writing seemingly logical and well-reasoned analyses...

Some say that Mi Meng gained followers by chasing trending topics , but we can see from the articles on Mi Meng's official account that not all of them are about chasing trending topics...

In fact, they failed to grasp another key point, that is, Mi Meng has accumulated over many years.

What accumulation?Accumulated experience?This is one of the keys.

Another most critical accumulation is that she relies on the driving force behind her - Sina Blog to do accumulation!

In fact, Mi Meng has been writing Sina blog since 2009. Since 2012, many of her blog posts have been successfully recommended to the homepage of Sina blog.

This accumulation is very crucial, Mi Meng herself is reluctant to reveal the truth!

This article by Mi Meng on her Sina blog, titled " The Highest Level of Romance is the Everyday Life: Rice, Oil, Salt, and Every Little Thing, " marks Mi Meng's first time promoting her WeChat public account on Sina Blog.

At the end of the article, Mi Meng wrote: "PS: I've been working hard on writing lately and have been updating my subscription account! Come add me~~~".

Then, I call on everyone to come and pay attention (the QR code of the WeChat public account will be put in at the end):

(In this way, fans of Mi Meng’s Sina blog who have been following Mi Meng’s Sina blog all the time, so they “follow the vines” and follow Mi Meng’s WeChat public account)

This is the website of Mi Meng Sina's blog:
http://blog.sina.com.cn/abcdecup

Mi Meng Sina blog, the title of the first and second articles written in 2009:

• 《女人的祖先原来是男人的阴茎骨哦》2009-07-05 22:54
• 《欢迎你在新浪博客安家》2009-07-04 22:51

Chen Weiliang discovered that in one of his blog posts from 2009, titled " JJ, your kid is famous~~ (Not suitable for children, even adults!) ", there was a question that no one answered.

Mi Meng asked innocently: What kind of competition is this? . . . .

Then let me (Chen Weiliang) answer:

It's cool to win the game, and even more cool when the game is hard, hahahahaha!

1. In the canoeing competition, the Internet said that four players from the Soviet men's team were lucky enough to win the championship.
2. Because the sportswear is tight, the penis and tight pants are constantly rubbed and stimulated, resulting in a physiological response.
3. Since the athlete is huge, the penis will also be very long (like your fingers, definitely longer than the fingers of a baby) hehe!

The driving force behind success

No matter how well Mi Meng's articles are written, if you just write articles on Sina blog, your explosiveness will not be enough...

The real key to the rapid rise of Mimeng's WeChat official account is the homepage recommendation of Sina Blog (this is the driving force behind Mimeng's success)!

The page with the most traffic on a website is usually the homepage of the website. To be honest, Mimeng has more than 100 blog posts, which have been successfully recommended to the homepage of Sina blog.

Please pay attention to the "Recommended blog post (111)" in the lower left corner of the figure below, which means that there are 111 blog posts that have been successfully recommended to the Sina Blog homepage:

However, as of November 2017, 11, the last blog post published by Mi Meng's Sina blog "Our men cheated, not for sex", dated November 24, 2016.

See here, you can understand:

1. Mimeng's official account, in the initial stage (more than 2 followers in just 40 months), was based on the accumulation of Sina blog.
2. Now Mimeng, which has gained the attention of countless users, no longer needs to rely solely on the recommendation of Sina blog.
3. Because Mimeng's official account has tens of millions of fans, as long as you do a good job of content and allow users to actively forward it, you can achieve the goal of automatically increasing fans every day!

• The principle of Sina Blog homepage recommendation is also inseparable from the "100% original summary" by Chen Weiliang.new flow theory. "

Do you hope that the articles you write can also be recommended on the homepage of Sina blog?

Haha, now is your chance!

See this article for details:'How to get Sina blog articles to be recommended to Sina blog homepage"
URL:https://www.chenweiliang.com/cwl-518.html

In addition, the official account of Chen Weiliang's blog will occasionally share the new traffic gameplay of other platforms, and these are all carefully summed up dry goods!

Q: What should I do if I am worried about missing out?

A: As long as you follow the official account of Chen Weiliang's blog (ID: cwlboke), you don't need to be afraid of missing it ^_^