How to do WeChat marketing in real estate?4 top picks to double your performance

How real estate does itWechat marketing?4 top picks to double your performance

prior toChen WeiliangThrough WeChat Moments, I saw someone in ChinaSichuan Province成都, Netizens engaged in real estate sales are worried about the worsening performance,Chen WeiliangAsk them the following questions:

• 1. Are you working hard now?
• 2. How long have you been in the real estate industry?
• 3. Is this your first job?
• 4. What are your parents' jobs?Are they also in the real estate industry?
• 5. When you go to work, what do the leaders ask you to do?
• 6. Your job is to make phone calls?Send flyers?
• 7. What is your surname? (your Chinese name)
• 8. What type of real estate can you offer?
• 9. Is it a rental shop?Or sell shops, apartments?
• 10. What questions do customers often ask you?Can you tell me?

If you want to find customers, you must increase the exposure, but if you just advertise, it will not work well.

Why?Because simple advertising is difficult to gain the trust of customers.

Next,Chen Weiliangmake one for each otherInternet marketingPlanning - 4 major strategies for WeChat marketing:

• 1. Sowingdrainage
• 2. Irrigation cultivation
• 3. Harvest the deal
• 4. Clonal Fission

These 4 major strategic plans are interlinked. I have friends who are in real estate, and they use these 4 strategies, and their performance has tripled.

sowingdrainage

Many people ask "how to find customers?", but they are in the first link - sowingdrainage.

If you really learn and use the first trick, you can solve the customer source problem.

What is sowing?Sowing is designing to attract seeds.

• 1) Design attracts seeds
• 2) Leverage to promote

Too busy with work and no time, what should I do?

You need to learn to leverage and use big red envelopes to smash. This is the most sincere way of cooperation, and most people benefit from this trick.

In addition, when working with people who have resources, sometimes you don't have to use red envelopes. Some people are very generous, and you can cooperate only if you make valuable contributions to them.

Doing marketing work, I don't knowWeb Promotion, It is really too hard to do, if possible, it would be better to learn WeChat marketing.

How to leverage on promotion?With the help of promotion, it is necessary to analyze which platforms these people gather on?

They all gather on major real estate industry forum websites, self-media platforms, and major Q&A platforms to get the information they want.

What questions do they ask before buying?

Summarize these questions, go to these platforms to share articles (sow and attract seeds), and leave your WeChat official account at the end of the article, so that users will enter your database (WeChat official account).

Here I compare "database" to "wheat field" (the cover of my WeChat album is a crop circle, which is also the meaning)

If you just advertise and don't drive customers to your database, you'll also have a hard time retaining customers.

So, what you need to do to find customers is to sow the seeds of attraction and attract them into your wheat fields.

No trust, no deal, the premise of a deal is trust, the premise of gaining trust, and continuing to contribute to users is also to solve their problems. This action is the second major link - do a good job of irrigation cultivation in the database (WeChat official account). Actions.

How to do irrigation cultivation?

The irrigation cultivation mentioned here cultivates the user's trust in you.

Doing network marketing, in addition to leveraging WeChatPublic account promotion, share industry knowledge and solve user pain points, but also use WeChat group to doCommunity Marketing.

According to your situation, if you are a real estate sales consultant, you can create these 2 WeChat groups:

1) Rent a business group

2) Investment buying group

Considering the problem from the user's point of view, not only provides them with industry information, but also actually helps them, and at the same time allows customers to trust you step by step.

For example, it provides legal and financial financing services for entrepreneurs, organizes offline activities, and improves customer loyalty.

For customers who have already purchased, invite to enter the WeChat group to make value contributions to customers.

How to achieve clonal fission?

1. sowing drainage
2. Irrigation cultivation
3. Harvest deal

It is very simple, just copy the process of the above 3 links to your customers, give them some share, and let the customers help you to make referrals, so as to achieve seeding and drainage. If there is a foundation of trust between the other party and friends, there will even be harvests and transactions immediately. possible.

It doesn’t matter if you don’t get a deal right away, continue to irrigate and cultivate (share knowledge, contribute value), and gain customer trust step by step. After accumulating a certain number of users and trust, the deal is a matter of course.

This article shares four major marketing plans, which are based on the idea of ​​strategic marketing.

Although it seems very simple, in terms of "seeding and drainage", it is somewhat difficult for inexperienced newbies. What should I do?

Chen WeiliangThe official account of the blog will also share the major news from time to time.new mediaThe platform drainage method, if you don't want to miss it, you are welcome to pay attention to the WeChat public account of Chen Weiliang's blog: cwlboke