How to submit a manuscript to Jianshu? 5 times on the homepage/special topic of the short book to increase the exposure by 10 times

How to submit a manuscript to Jianshu? 5 times on the homepage/special topic of the short book to increase the exposure by 10 times

In the last article published on Chen Weiliang's blog, he revealed the reason for Mi Meng's success — the driving force behind Mi Meng 's initial stage was the accumulation of Sina Blog homepage recommendations (Mi Meng had more than 100 blog posts that received Sina Blog homepage recommendations ).

Everyone also knows the importance of accumulation. The accumulation of one platform is a bit slow, so you should do more accumulation on several platforms. In this way, you will be able to reap the effect of doubling the accumulation over time.

This time, Chen Weiliang's blog will also share a new traffic platform strategy similar to Sina Blog—the recommendation mechanism for the homepage and special topics of JianShu.

While not every new media professional writes on JianShu, the vast majority of e-commerce and micro-business practitioners who do WeChat marketing have thought about how to get more traffic, right?

That's right! JianShu allows authors to leave their WeChat official account information in their articles, so we can leverage JianShu to promote our WeChat official accounts.

Brief introduction

Now let me introduce what a brief book is?

Jianshu is a creative community, and Jianshu means "concise writing".

• Brief slogan:Create your creation
• Platform type:writingsoftware, reading community

Features of short book

Enjoy a concise writing and immersive creative experience, allowing you to create with Markdown anytime, anywhere, while also supporting offline saving.

• Support high-definition picture transfer in seconds;
• A wealth of official recommended topics opens up creative ideas;
• Support one-click generation of image sharing;
• Support social functions such as private messages, rewards, comments, likes, etc.
• Anyone can use the Markdown language to create on this platform, and users can easily create their own works on Jianshu and communicate with others.

short book topic

There are already more than 50 works and topics on Jianshu;

The number of topics with more than 10 followers has exceeded 1000.

Brief development process

• In April 2013, Jianshu, as a writing tool that everyone can easily use, launched the public beta version of the website and officially opened registration.
• In May 2014, Jianshu received an angel round of investment from Gobi Ventures.
• In 2015, Jianshu App was launched.
• In June 2016, Jianshu completed the A-round investment of several million dollars, and the investor was SAIF Investment Fund/SAIF Asia Fund (SAIF).
• In April 2017, Jianshu’s daily activity exceeded 4 million, and more than 230% were retained on the next day, accumulating 50 million articles, adding 1,000 articles per day on average, and obtaining 4 million in Series B financing. The leading investors are Legend Capital and Haina Asia. Venture capital fund (SIG), with a valuation of hundreds of millions.

Short bookdrainagetheory

If you want to acquire traffic from major platforms, you need to apply this new traffic theory model ( 100% original work by Chen Weiliang , all rights reserved by Chen Weiliang ):

1. Choose a platform

2. Research Platform

3. Perform tasks

The platform selected in this article is Jianshu. After the platform has been decided, the next step is to thoroughly study the rules of the platform. Only by performing tasks in this way can we achieve multiple benefits with one stone.

short book rules

Actually, researching platforms can be quite challenging for online marketing beginners. Therefore, we've summarized the rules and practices of the JianShu platform, and we'll share them with you now. ^_^

Short book recommendation mechanism

How to study the rules of Jianshu platform?

• We can start from the book's "Help and Feedback", study the recommendation mechanism of Jianshu platform.

The short book is limited to 5 submissions per article

• At present, each article has a total of 5 submissions, and Jianshu officials said that they may consider increasing them in the future.

• The official document of the short book states:On the one hand, the limitation of the number of submissions is due to the fact that each submitted article is manually reviewed by thematic editors, and the workload is enormous.
• On the other hand, the limit on the number of submissions is also to prevent malicious submission of low-quality content, and to ensure the quality and order of the community.

After the submission is successful, how can I see the article?

After the submission is successful, it takes a certain period of time to review, and there will be an email notification whether the review is approved or not.

When we receive the notification of successful submission, we can find it in the topic.

Contribution to the first page of the short book

After writing the article in Jianshu and clicking Publish, you can choose to submit it to the topic recommended by Jianshu, as shown in the following figure:

The homepage of Jianshu has the most traffic. If you want to increase exposure, you can submit articles on the homepage of Jianshu.

Before submitting your work to the homepage, please familiarize yourself with the following " Jianshu Homepage Rejection Guidelines ":

XNUMX. Basics

1. Add WeChat Weibo website, various QR codes or other similar promotions;

2. The typography is messy, with inappropriate italics and bold mixed, which looks very messy;

3. Intensive submission in a short period of time.

XNUMX. Structure & Logic

1. The subject is unclear and the context is unclear;

2. The coherence is poor, and the foreword does not match the afterword;

3. The article is scattered and there is no close connection between paragraphs;

4. The examples given do not match the theme;

5. Reluctant to reason;

6. The storyline does not justify itself.

XNUMX. Content

1. Large excerpts, not original;

2. The number of words is too short, and it is obviously not poetry or prose;

3. The writing is like a running account, the sentences are verbose, flat without ups and downs, lack of visibility, and the expression is too colloquial;

4. Purely personal emotional expression, unable to support the writing and unable to resonate;

5. The use of punctuation marks is very incorrect, there are too many typos, and there are many language problems;

6. Suspicion of soft articles;

7. There is no obvious plot progress in a certain chapter of serialization, or the serialized article is not indicated in the title;

8. There are many meaningless pictures mixed with less content, which makes the article more scattered;

9. Enumerated book list, video list or others;

10. Too vulgar.

XNUMX. Title

1. The title is far from the content;

2. The title is too long.

The recommended title is no more than 57 characters, which means no more than 32 words of punctuation.

Contribution of short books

The homepage submission is usually reviewed by a special person, and it is relatively strict. Even if your article does not have any trace of advertising, it may not be successfully submitted to the homepage. What should you do if the pass rate is not high?

Solution: We can take a step back and use it specifically for submitting articles to other JianShu topics.

(Some topics are not strictly reviewed, allowing us to put links and QR codes in the article)

According to the type or attribute of your article, search for the root in the search box, for example: "new media", there will be short book topics available for submission, we want to increase the exposure of the article, of course, choose the short book topic that attracts the most attention Contribute.

Our tests revealed that the biggest advantage of submitting articles to non-homepage topics is that the reviewers for many topics are more lenient.

Because of its casual nature, as long as your article isn't overly vulgar or blatantly advertising, including your website link and QR code at the end of the text will get you included in the special feature.

Short book review recommendation mechanism

In the short book topic, there is a column of "Latest Comments", which sorts articles according to the latest comments.

A short book topic, ranking tips for the latest comments:

• When your article receives a comment, don’t comment immediately. You should observe and confirm that your article is in the 10th position, and then reply to the comment, so that it will automatically rank first in the “Latest Comments”.
  
• If there are many comments, it is recommended not to reply to comments at the same time. It is best to reply to one comment every 8 minutes during the peak traffic period from 10:10 to 1:1 in the evening, so that your article can be kept in the " XNUMXst place in the latest comments".

Writing group promotion

Furthermore, many people's most common online promotion method is to randomly send mass messages in WeChat groups and QQ groups without the group owner's permission, and then get kicked out of the group. Doing WeChat marketing in this way is the most thankless and ineffective way. It not only has no effect, but also easily loses the trust of group members.

Which WeChat groups can I share the short book articles to?

• Some people say that he added some writing groups to the discussion group where he got the column, and there are more than 10 writing groups in total (he also created 2 writing groups himself).

• When he sends the article to Jianshu, he will share the article to these writing groups.

• Because writing groups communicate with each other and learn to write, usually the group owner of the writing group allows you to share articles.

• Sending articles to more than 10 writing communities can basically bring more than 100 readings, so it will not be too low.

• but,Community MarketingThe traffic is fixed, and it is difficult to import a large amount of new traffic, so it is recommended to combine Chen Weiliang's new traffic theory to practice.

Conclusion

Jianshu is a bit similar to Sina blog, Jianshu is a new media and social platform.

• When your article is successfully submitted, if any netizens give you a reward, like, comment or follow you, you will receive an email notification.
• Whether you receive a tip, a like, a comment, or a follow-up, you should take the initiative to contact the other person and express your sincere gratitude. Many people ignore this point.
• If the other party is also the author of the short book, you should also pay attention to the other party and give comments.

The gameplay and recommendation mechanism of each high-traffic platform are different. As long as you study and practice carefully, if there are no accidents, you will have certain gains.

Next, Chen Weiliang's blog's official WeChat account plans to publish one article per week on average throughout December 2017, featuring new traffic strategies, success stories, and practical summaries from major platforms. Welcome to follow Chen Weiliang's blog's WeChat official account: cwlboke