How to write WeChat group text?4 major copywriting formulas for writing micro-marketing classic cases

WeChat groupCopywritinghow to write?

writeMicro Marketing4 copywriting formulas for classic cases

Today'sSmall trade,E-commercePractitioners are doing WeChatPublic account promotion, you need to learn and study how to write good copy every day, the purpose is to achieve "Viral marketingPromotion" of the fission effect.

I have seen beforeIntercept CollegeMy classmate said, I don't know how to writeWeb PromotionCopywriting...

In view of this,Chen WeiliangJust to share with you:How to use the 4 major writing formulas to writeInternet marketingClassic copy!

Wechat marketinggood copywriting standards

1. Attraction:Your copy has to be so compelling that you can’t even control yourself when you read it yourself.
2. short:Within 100~200 words, long stories are impatient to read, while short stories attract attention and make people act immediately.

WeChat copywriting classic case

The following is anew mediaman doingCommunity MarketingWhen she wrote a classic case of WeChat copywriting (she successfully collected money through WeChat group messaging):

[Breaking news]: How to design an irresistible transaction proposition to make customers fission as fast as a virus?
[Live broadcast]: How did I use this method to start from 1 within the next day, and the whole process of closing more than 0 customers into the WeChat charging group!
Starting at 21:00 tomorrow night, I will announce the process of closing customers in the circle of friends, which is absolutely wonderful and shocking!
Now I reply 8 in my first circle of friends ⭕️ comment, you will receive insider information that others can't see in advance at 9 am tomorrow!

good copywriting formula

1) Stimulate curiosity and create suspense

• Beginning with questions such as "How...", "How...", etc., arouse curiosity and attract people to look down.
• Then, with  "Brilliant results" create suspense.

2) Shaping value and prompting benefits

• Collect the value points that products or services can bring (various functions, features, knowledge points)
• Unleash your imagination:"Learn her method, you will no longer be short of clients, and you will no longer worry about inviting clients. You can copy her method, and you can make high-profile and easy money!"

3) Strengthen desire (success case) to build trust

• Once created a copy for 300 people in three hours, the transaction amount exceeded 20.
• The Women's Gang, a group of female entrepreneurs founded in two days, became an instant hit, with 150 members coming, and the interaction was lively!

4) Make a call to action

• Offer an irresistible deal proposition that drives action.
• Stimulate cravings with contrast:"Pay today, don't need 900 yuan, just 99 yuan, if you are not satisfied, I will refund you 100 yuan and give you a gift"
• Create a sense of scarcity:"Do you want to know how she did it? There are still the last 50 places, which are free and open, click the link to join the group"

Classic copywriting analysis, is this over?

Wait a minute!Is it too soon to end this way?

in fact,and alsoMa YunFor a wonderful interpretation of the speech copy, please click "Extended Reading" below!

Extended reading:

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