How to write WeChat group text?4 major copywriting formulas for writing micro-marketing classic cases

How to write a message for a WeChat group?

Four copywriting formulas for writing classic micro-marketing case studies

Nowadays , micro-business and e-commerce practitioners are all promoting their WeChat official accounts . They need to study and research how to write good copy every day in order to achieve the viral marketing effect.

Previously, I saw a student from Chazuo Academy say that they didn't know how to write online promotion copy...

In light of this, Chen Weiliang will share with you: how to use 4 writing formulas to write classic online marketing copy!

Wechat marketinggood copywriting standards

1. Attraction:Your copy has to be so compelling that you can’t even control yourself when you read it yourself.
2. short:Within 100~200 words, long stories are impatient to read, while short stories attract attention and make people act immediately.

WeChat copywriting classic case

Below is a classic example of WeChat copywriting written by a new media professional when doing community marketing (she successfully received payments using WeChat group messaging):

[Breaking news]: How to design an irresistible transaction proposition to make customers fission as fast as a virus?
[Live broadcast]: How did I use this method to start from 1 within the next day, and the whole process of closing more than 0 customers into the WeChat charging group!
Starting at 21:00 tomorrow night, I will announce the process of closing customers in the circle of friends, which is absolutely wonderful and shocking!
Now I reply 8 in my first circle of friends ⭕️ comment, you will receive insider information that others can't see in advance at 9 am tomorrow!

good copywriting formula

1) Stimulate curiosity and create suspense

• Beginning with questions such as "How...", "How...", etc., arouse curiosity and attract people to look down.
• Then, with  "Brilliant results" create suspense.

2) Shaping value and prompting benefits

• Collect the value points that products or services can bring (various functions, features, knowledge points)
• Unleash your imagination:"Learn her method, you will no longer be short of clients, and you will no longer worry about inviting clients. You can copy her method, and you can make high-profile and easy money!"

3) Strengthen desire (success case) to build trust

• Once created a copy for 300 people in three hours, the transaction amount exceeded 20.
• The Women's Gang, a group of female entrepreneurs founded in two days, became an instant hit, with 150 members coming, and the interaction was lively!

4) Make a call to action

• Offer an irresistible deal proposition that drives action.
• Stimulate cravings with contrast:"Pay today, don't need 900 yuan, just 99 yuan, if you are not satisfied, I will refund you 100 yuan and give you a gift"
• Create a sense of scarcity:"Do you want to know how she did it? There are still the last 50 places, which are free and open, click the link to join the group"

Classic copywriting analysis, is this over?

Wait a minute!Is it too soon to end this way?

Actually, there are also insightful interpretations of Jack Ma's speech transcripts; please click "Extended Reading" below!

Extended reading:

🔗How to write heartfelt copywriting? I learned from Jack Ma’s awesome speech