How can marketers avoid being fooled by Durex advertising copy? 1 defensive formula to keep you from being dealt

How can marketers avoid being misled by Durex's advertising copy?

1 defensive formula to keep you from being dealt

New media professionals learning online marketing have all had, to varying degrees, experiences of being sold to or misled several times...

The reason why we are marketed is because we only study marketing (offensive), but have not comprehended and learned how to avoid being traded (defense).

How to do a good job of defense?We only need to remember one defensive formula to avoid being fooled.

For example, this defensive mantra that looks down on others: He's not XXX, he's not worthy of my admiration.

• hisWeb PromotionNotSEOThe traffic coming here is not worthy of my admiration;
• He will notPublic account promotion, not worthy of my admiration;
• he will onlyWechat marketing, not worthy of my admiration.

If you are curious and want to give it a try, and admire and look down on each other too much, you will lose defense and be fooled (by marketing) by the other party:

• Durex's online marketing copy is often unconventional,
• Many people will say: "copywriting, I only serve Durex".
• Those who say that they admire Durex is because after reading the copy, they are invisibly marketed, and then they want to buy Durex to experience, and they are finally sold...

To look down on people is not to be arrogant and lose, but to defend well and avoid yourself:

1. being marketed
2. was traded
3. Be fooled

Disdain is a kind of defense, which can avoid being marketed and traded, resulting in a transcendence.

Then, you'll do data analysis to find out the opponent's weaknesses and strengths:

• almost everyone will admireMa Yun, because Jack Ma is one of the richest millionaires in China.
• If so, it is easy to be fooled by Jack Ma.

Then you can look down on Ma Yun like this and not be fooled by Ma Yun:

• Jack Ma forAlien Technologydon't know anything at all...

• Ma Yun's huge weakness is superstitious belief in ghosts and gods!
• Therefore, Jack Ma is an idiot who believes in ghosts and gods!

For example, e-commerce is essentially SEO, and we can use software to do data analysis:

1. Analyze the external links of the opponent's website,
2. Then you can copy the outer chain,
3. Finally, the hyperlink is realized.

Remember: Avoid being fooled, marketed, and traded

• Only study, do not appreciate, do not admire.

Among Chen Weiliang 's acquaintances, some initially kept asking, " Is it still easy to make money opening a store on Taobao now? " They looked down on Jack Ma, but were later fooled by the Taobao startup concept. It was because they admired Taobao's success that they were ultimately misled by it…

However, a friend who works in e-commerce and micro-business finally overcame the difficulties and earned 200 million yuan by writing a diary!

How did he do it? Chen Weiliang mentioned this in his article, " The Benefits of Writing a Diary: Earning 200 Million Yuan by Writing a Diary on QQ Space ".