Momwe mungawerengere molondola ndikusanthula bizinesi ya e-commerce ROI ndikuwonjezera phindu lanu? 📊

Mukuda nkhawa za chitukuko cha bizinesi? Mukuda nkhawa ndi phindu laulesi? Lekani kusokoneza! Kuphunzira kusanthula bizinesi ROI ndi maphunziro ofunikira kwa bwana aliyense!

Kuti muwunike bizinesi, muyenera kupenda kaye ROI ya bizinesiyo.

Nkhaniyi ifotokoza njira yowerengera komanso kugwiritsa ntchito ROI mwatsatanetsatane, ndikukuphunzitsani momwe mungawerengere ROI yamalonda, kuti ndalama iliyonse yomwe mumagwiritsa ntchito igwiritsidwe ntchito mwanzeru, phindu lanu lidzawirikiza kawiri, ndipo mudzayamba njira yanu yopita kukukula kwachuma. .

kudzera mwatsatanetsataneZamalondaKusanthula kwa Business ROI kumakuthandizani kumvetsetsa mwachangu kuchuluka kwa ndalama zomwe mumagulitsa, kukhathamiritsa kagawidwe kazinthu, ndikukulitsa malire a phindu.

Bukuli likupatsirani njira zosavuta komanso zosavuta zowerengera za ROI kuti muthandizire bizinesi yanu kupitiliza kukonza ndikuwonjezera ndalama zanu mosavuta!

Kodi ROI ndi chiyani?

ROI, dzina lonseReturn on Investment, kumasuliridwa m'Chitchaina monga kubwerera pa ndalama, ndi muyeso waChiŵerengero chopanga polojekiti, chizindikiro chachikulu ngati kuli koyenera kuyikapo ndalama.

Kunena mwachidule, kodi mumapeza ndalama zingati mukayika ndalama zinazake?

Bwana aliyense akuyembekeza kuti ndalama zake zitha kubweretsa phindu lalikulu, koma ngati simuwerengera ROI, mutha kutaya chivwende. Ndiye mungawerenge bwanji?

Monga mwambi umati: Ngati simupeza phindu, simungakwanitse Kuchita bizinesi, kodi cholinga chochita bizinesi si mawu akuti "ndalama". Koma mawu oti “ndalama” amatengeranso mmene mumapangira.

Choyamba, tiyenera kuyang'ana maso athu ndikuyang'ana malonda ndi "chiwerengero cha zolowetsa-zotulutsa".

Fomula yowerengera ROI

ROI = (ndalama zonse ÷ mtengo wolowetsa) × 100%

• Zitha kuwoneka ngati zosavuta, koma pali nzeru zambiri zamabizinesi kumbuyo kwa fomulayi.
• Ndalama zonse ndi ndalama zomwe mumapeza kuchokera kubizinesi, pomwe mtengo wogulitsira ndi ndalama zonse zomwe mudalipira pabizinesiyo.
• Sizovuta kupeza kuti pali njira ziwiri zokha zowonjezera ROI: kuchepetsa ndalama kapena kuonjezera phindu. Koma kulinganiza si chinthu chimene chingapezeke mwachisawawa.

Chifukwa chiyani kusanthula ROI ndikofunikira kwambiri?

Pochita bizinesi, sikutanthauza "ndalama" chabe? Koma pali njira zambiri kumbuyo kwa mawu akuti "ndalama". Mabwana ambiri akamachita bizinesi amangoganizira zamalonda ndikunyalanyaza phindu. Pamapeto pake, bizinezi yomwe inkaoneka ngati ikuyenda bwino, inakhala yosatheka.

ROI ili ngati galasi, imatha kukuuzani mwachidziwitso kuti ndi mabizinesi ati omwe akuyenera kuchita komanso ndi mabizinesi ati omwe akuyenera kuyimitsidwa munthawi yake.

Kupereka chitsanzo chosavuta: Ngati mumagwiritsa ntchito yuan 10 kuti mutsegule malo odyera, mudzapeza phindu la yuan 15 m'chaka choyamba.

Zikuwoneka bwino, sichoncho? Koma ngati yuan 10 iyi yayikidwa pamsika, kodi ingapeze 20 yuan mosavuta?

Chifukwa chakuti msika wachuma ndi wowopsa kwambiri, mukutaya ndalama.

Ichi ndichifukwa chake makampani ambiri amasanthula mwatsatanetsatane ROI ya polojekiti iliyonse isanakulitsidwe kuti awonetsetse kuti ndalama zonse ndizopindulitsa.

Werengani ROI ndikuphunzira momwe mungaganizire mukamachita bizinesi

Ndikukuphunzitsani momwe mungawerengere ROI, yomwe ndi malingaliro omwe muyenera kuphunzira mukamachita bizinesi, zomwe zikutanthauza kuyika ndalama zochepa pama projekiti omwe ali ndi phindu lalikulu.

Atanena zimenezi, amalonda ambiri omwe akungoyamba kumene apanga ndalama zochepa zobweza ndalama zambiri molakwika, ndiyeno amayamba kudzimva kuti ali ndi luso lapadera, poganiza kuti ali ndi luso lapadera. Monga aliyense akudziwa, uwu ndi mwayi chabe.

Akasiya mfundo yakuti "phindu choyamba", amatsatira mwachimbulimbuli zomwe zikuchitika, ndikulowa m'mabizinesi omwe akuwoneka kuti akugulitsa kwambiri koma ali ndi phindu lochepa, pamapeto pake "adzakhazikika mumatope" ndikunong'oneza bondo mochedwa!

Pochita malonda, tiyenera kutsatira mfundo yakuti: ndikoMlingo wobwerera kuchokera kubizinesi yatsopano uyenera kukhala wapamwamba kuposa kuchuluka kwa bizinesi yomwe ilipo!

Chifukwa chiyani? Chifukwa ndikudziwa bwino kuti masiku ano, ndani sakufuna kupanga ndalama zambiri?

Okondedwa owerenga, chonde mvetserani kwa ine lero pamene ndikufotokozera ubale wobisika pakati pa "Business Knowledge" ndi "Kulamulira Anthu".

Ogwira ntchito onsewa akuyembekezera kuwonjezereka kwa malipiro! Ngati muwapempha kuti agwire ntchito zotsika mtengo, kodi malipiro awo sangachepe? Panthawiyo, mikangano idzabuka pakati pa gulu ndi bizinesi.

Chifukwa chake, ngati mukufuna kuti antchito anu azikutsatirani mofunitsitsa, muyenera kuyang'ana nthawi zonse ma projekiti omwe ali ndi phindu lalikulu Pokhapokha mungakwaniritse zosowa zawo zomwe zikukula.

Mabwana ayenera kuphunzira kusanthula bizinesi ROI

Choncho, monga bwana, muyenera kuphunzira kusanthula ROI ya bizinesi yanu, ndikugwiritsa ntchito zitsulo zabwino pazitsulo, m'malo mokhala ngati ntchentche yopanda mutu ndikukumba kulikonse komwe mumapeza ndalama.

Muyenera kumvetsetsa kuti cholinga chabizinesi ndikukulitsa phindu pamunthu aliyense, m'malo mongofuna kukulitsa masikelo.

Makampani okhawo omwe amadziwa "kugwira ntchito mwakhama" angakhalebe osagonjetseka pampikisano woopsa wa msika, ndipo makampani oterowo angakope ndi kusunga talente yapamwamba.

Kumbali ina, ngati bizinesi yanu ikuwonongeka, zimakhala ngati matenda osachiritsika, ndipo simuli kutali ndi "kufa-in". Panthawiyi, muyenera kupanga chisankho mwachangu chochotsa maluso anu ku "mafakitale olowera dzuwa" ndikuyika ndalama mu "mafakitole otuluka dzuwa".

Kumbukirani, ngati bizinesi yanuyokha ndi "dzenje lopanda malire," ndiye mosasamala kanthu momwe mungayendetsere mosamala kapena "mumawonjezera ndalama ndi kuchepetsa ndalama," simungathe kusintha zotsatira zake. Pamapeto pake, pamene mukuchita zambiri, mumatopa kwambiri, ndipo pamene mukuchita zambiri, mumakhumudwa kwambiri.

Ndi mabwana okhawo omwe amadziwa "kusankha ma projekiti oyenerera" omwe angathe "kupanga njira ndikupambana makilomita masauzande", kukwera mphepo ndi mafunde muzamalonda, ndipo pamapeto pake amapeza ufulu wazachuma!

Momwe mungasinthire bizinesi ROI?

Tsopano mukumvetsa kuti ROI ndi chiyani komanso chifukwa chake ndiyofunikira. Ndiye chotsatira, momwe mungawongolere?

1. Samalani ndi bajeti yanu ndikuchepetsa ndalama zosafunikira.

Makampani ambiri akamakula mwachangu, amanyalanyaza zinthu zing'onozing'ono, monga renti yaofesi, ndalama zogulira, ndalama zoyendera, ndi zina zambiri. Zowonongeka zazing'onozi zomwe zimaoneka ngati zosaoneka bwino zimawonjezeka pakapita nthawi ndipo nthawi zambiri zimatsitsa mtengo wobwerera. Chifukwa chake, ngati mukufuna kukonza ROI, ntchito yoyamba ndikuchepetsa ndalama zosafunikira izi.

2. Wonjezerani mtengo wamoyo wamakasitomala

ROI ya bizinesi imadalira osati ndalama zomwe zilipo panopa, komanso kuchuluka kwa mtengo umene mungatenge kuchokera kwa makasitomala anu. Mwa kuyankhula kwina, kusunga makasitomala akale, kupititsa patsogolo kukhutira kwamakasitomala, ndi kuonjezera mitengo yowombola makasitomala ndi njira zabwino zowonjezera ROI. Makasitomala okhulupilika atha kukhala ofunika kwambiri kuposa kasitomala watsopano yemwe mumavutikira kukopa!

3. Sankhani mapulojekiti apamwamba kwambiri

Osakulitsa mwachimbulimbuli ndipo musatsatire njira yandalama. Pamaso pa ndalama iliyonse, ROI yake iyenera kuwunikidwa. Mapulojekiti okhawo omwe ali ndi chiwongola dzanja chokwera kwambiri kuposa kuchuluka kwamakampani omwe ali oyenera kuyesetsa kwanu. Ngati mumagwiritsa ntchito nthawi ndi ndalama pamapulojekiti obweza otsika, simungowononga zinthu koma mutha kugwetsa kampani yonse.

4. Kupititsa patsogolo luso la timu

ROI sikungogwirizanitsidwa ndi bizinesi yokha, komanso yogwirizana kwambiri ndi luso la gululo. Mutha kuloleza gulu lanu kuti lipange phindu lochulukirapo nthawi imodzi mwa kukhathamiritsa njira, kuyambitsa zida zamagetsi, kuwongolera luso la ogwira ntchito, ndi zina zambiri. Njira iyi ya "kuwonjezera mphamvu ndi kuchepetsa kugwiritsidwa ntchito" nthawi zambiri imatha kuonjezera ROI mwamsanga.

Momwe mungapewere misampha yamabizinesi posanthula ROI?

Amalonda ambiri omwe angoyamba kumene, akuwona phindu laling'ono patsogolo pawo, amatsatira mwachimbulimbuli njira yamalonda, ndipo pamapeto pake amagwera mu "msampha wopindulitsa". Bizinesi yamtunduwu nthawi zambiri imakhala ndi malonda akulu, koma phindu laling'ono kwambiri, ndipo ROI ndiyotsika momvetsa chisoni.

Pofuna kupewa misampha yotere, amalonda amayenera kusanthula bwino momwe bizinesi iliyonse ingathere kudzera mu ROI. Mwachitsanzo, ngakhale kuti zinthu zina ndi zotchuka, ndalama zake zimakhala zokwera kwambiri ndipo pali opikisana nawo ambiri, zomwe pamapeto pake zimabweretsa phindu lotsika kwambiri. Panthawiyi, kungakhale chisankho chanzeru kusiya bizinesiyo kapena kusintha njira.

Kugwiritsa ntchito kusanthula kwa ROI

Tangoganizani kuti mukuyendetsa cafe yaying'ono yokhala ndi bizinesi yomwe ikukula komanso makasitomala ambiri. Panthawiyi, mumaganizira ngati mungawonjezere ndi kuwonjezera nthambi zina. Panthawiyi, muyenera kuchita kafukufuku wa ROI kuti muwone ngati kutsegulidwa kwa sitolo yatsopano kungabweretse phindu lalikulu. Ngati mupeza kuti mtengo wogulira sitolo yatsopanoyo ndi wokwera kwambiri, kapena mpikisano womwe mungakumane nawo mtsogolo ndi wowopsa, mungafune kusintha dongosolo lanu ndikuyang'ana mwayi wopeza ndalama.

Mofananamo, pa intanetiKutsatsa PaintanetiZochita ziyeneranso kufufuzidwa kudzera mu ROI kuti muwone ngati zili zoyenera kugulitsa. Mwachitsanzo, mudawononga ma yuan 1 potsatsa, zomwe zidabweretsa 2 yuan pakugulitsa. Pakadali pano, ROI ndi 100%. Koma ngati ndalama zotsatsa zawonjezeka kufika ku 2 yuan, koma malonda sanachuluke, izi zikutanthauza kuti ROI yanu ikuchepa, ndipo sitepe yotsatira ndikuwunikanso njira yotsatsira malonda.

Kutsiliza: Bwana aliyense ayenera kuphunzira kusanthula ROI

Kusanthula kwa ROI sikungochulukirachulukira muzolemba zachuma, ndi kampasi yachitukuko chamakampani. kupitaSayansiNdi kusanthula kwa ROI, makampani amatha kudziwa bwino lomwe mabizinesi ayenera kuyang'ana komanso ndi mabizinesi ati omwe akuyenera kuchepetsedwa kapena kusiyidwa. Izi sizimangothandiza makampani kupanga phindu, komanso zimathandiza kuti magulu azigwira ntchito moyenera komanso kupewa kuwononga chuma.

Bwererani ku funso loyambirira la nkhaniyi: Kodi mungapange bwanji ndalama iliyonse yomwe mumagwiritsa ntchito mwanzeru? Yankho lagona pakuwunika kwa ROI. Ndi mabwana okhawo omwe amadziwa kuwerengera ndi kukhathamiritsa ROI omwe angadziwike pampikisano wowopsa wamsika ndikupeza ufulu weniweni wachuma.

Kusanthula kwa ROI ndikofunikira pabizinesi iliyonse. Kaya ndinu bizinesi yaying'ono yomwe yangoyamba kumene kapena kampani yayikulu yomwe yadzikhazikitsa kale, pokhapokha mutaphunzira kusanthula ROI mwasayansi mutha kukulitsa phindu ndi zinthu zochepa. Osadikirira mpaka bizinesi yanu iipire kwambiri musanayambe kuwonetsa, chitanipo kanthu tsopano ndikusanthula ROI pazogulitsa zilizonse zomwe mumapanga!