Kodi ndizovuta kwambiri kuti makampani azikhalidwe azisintha kukhala malonda a e-commerce? Phunzirani njira iyi ndikuwonjezera magwiridwe antchito anu m'miyezi itatu!

Mabizinesi achikhalidwe amalowa pamsikaZamalonda: Osati "kusintha" koma "kubadwanso"

Kodi mukudziwa amene akuvutika kwambiri panopa? Si makampani azikhalidwe omwe sanalowe mumsika wa e-commerce, koma makampani azikhalidwe omwe adalowa mumsika wa e-commerce koma akusokonezekabe.

Mabwana ambiri amaganiza kuti malonda a e-commerce ndi "kuphatikiza" - ingotsegulani malo ogulitsira pa intaneti, pangani zotsatsa, ndikuchita zotsatsa zamoyo ndipo amatha kugulitsa ngati wamisala.

Zinapezeka kuti: Sindinapange ndalama, koma ndinagwedezeka ndi "magalimoto", "ma algorithms" ndi "makomiti a akatswiri" ngati kuti ndachita nawo mpikisano wothamanga.

M'malo mwake, malonda a e-commerce siwovuta, muyenera kungosintha malingaliro anu.

Tsopano ndikugawana nanu momwe mabizinesi azikhalidwe angapewere misampha ndikunyamuka akalowa mubizinesi ya e-commerce 🚀.

1. Big Brands 'E-commerce Strategy: Sizokhudza Kutsatsa, Ndi za "Resource Power"

Anthu ambiri azikhalidwe zazikulu adazindikira atalowa malonda a e-commerce kuti dziko lapaintaneti likukhala ngati dziko lopanda intaneti.

Zikutanthauza chiyani? Zikutanthauza kuti mpikisano udakali wokhudza zothandizira ndi njira.

Kusiyana kokha ndikuti musanayambe kuchita ndi ogulitsa, masitolo akuluakulu, ndi masitolo, koma tsopano asinthidwa ndi nsanja, akatswiri, ndi ma aligorivimu.

Mwachitsanzo, ngati ndinu mtundu wodziwika bwino, choyambira ndikuteteza zida zapapulatifomu, monga malingaliro atsamba loyambira ndikuwonetsa masanjidwe. Kenako, pezani wotsogolera wamkulu kuti atsogolere mtunduwo ndikupeza kuwonekera; ndiye khalani ndi olimbikitsa apakati akulimbikitsa mtundu wanu.

Pa nthawi ino muyenera kumvetsa,E-commerce sikutanthauza kugulitsa katundu, koma za "kugawa koyendetsedwa ndi zomwe zili".

Udindo wa malonda a e-commerce ndikupanga buzz, kapena kubzala mbewu - kupangitsa ogula kufuna chinachake. Ntchito yamashelufu a e-commerce ndikukolola, kapena kupanga ndalama - kupangitsa ogula kuyitanitsa.

Ziwirizi zili ngati "masewero" ndi "chimake", palibe chomwe chingasowe.

Koma pali chofunikira chimodzi chokha:Chogulitsacho chiyenera kukhala chabwino kwambiri.

Ziribe kanthu momwe mayendedwe anu akukhalira osangalatsa, ngati malondawo sali abwino, alephera. Zili ngati kubwereka munthu wotchuka kuti avomereze malonda anu, koma mankhwalawo amanunkhira ngati mafuta opaka phazi la wothamanga. Ogwiritsa azitsutsa mwachangu kuposa momwe angafune.

Chifukwa chake, pachimake pamalonda a e-malonda amitundu yayikulu sikuti ndimasewera, koma kugwiritsa ntchito zinthu zokulitsa zinthu zabwino.

2. Zotsogola za Mabizinesi Ang'onoang'ono ndi Apakatikati: Kudalira "Mphamvu Yazinthu" ndi "Mphamvu Zopangira"

Mabizinesi ambiri ang'onoang'ono ndi apakatikati amamva kuti mabizinesi akuluakulu akuchita izi.

"Ndingakwanitse bwanji kubwereka nangula wapamwamba?

Dziwani kuti mwayi wanu uli mu: kusinthasintha.

Palibe ndalama zopikisana pazithandizo? Kenako pikisanani pazomwe zili.

Ma e-commerce amasiku ano ndiye malo osavuta "ofikira pamapindikira." Simufunikanso kuwotcha ndalama pa malonda; bola zomwe zili zabwino, zitha kukhalanso ndi ma virus.

Ndiye funso ndilakuti: Momwe mungapangire zomwe zili?

Ndichidule m'masentensi awiri:

Chogulitsacho chiyenera kukhala chabwino kwambiri ndipo zomwe zili mkati mwake ziyenera kukhala zenizeni.

Mphamvu yamalonda ikutanthauza kuti muyenera kuyang'ana kwambiri pazabwino komanso zokumana nazo. Maonekedwe ake ndi abwino, zoyikapo ndizosiyana kwambiri, ndipo zomwe wogwiritsa ntchito amakumana nazo zimakhala zomasuka.

Ogwiritsa ntchito akawona kuti "O, izi ndizabwino", adzagulanso ndikugawana.

Mphamvu zokhutira zikutanthauza kuti muyenera kuphunzira kunena nkhani.

Makanema afupiafupi, zolemba zazithunzi, komanso kutsatsira pompopompo ndizo zofunika zitatu. Mfungulo sikutanthauza kuti kanemayo ndi waluso bwanji, koma momwe zilili zowona, zosangalatsa, komanso zophunzitsa.

Mwachitsanzo, ngati mukugulitsa sopo wopangidwa ndi manja, kungojambula chithunzi sikudzakupangitsani kuzindikira. M'malo mwake, muyenera kulanda njira yonse kuchokera ku mkaka wa mbuzi kupita ku sopo, ndikuwonjezeranso "kutsuka nkhope yanu tsiku lililonse kumabweretsa chisangalalo." Mwanjira imeneyi, anthu adzakonda, kuyankha, ndikugawana positi yanu.

Zofunikira zanga pazokhutira zitha kufotokozedwa mwachidule m'mawu asanu ndi limodzi: Ubwino wapamwamba, wochuluka, wothamanga.

Zina ziwiri:Zokhazikika komanso zotsika mtengo.

Mwanjira ina, muyenera kukhala ndi dongosolo - dziwani zomwe zidzachitike komanso momwe mungapangire zomwe zimagunda.

Zogulitsa ndi zinthu zikaphatikizidwa bwino, zimakhala ngati "golide wagolide" ndipo sizingagonjetsedwe.

3. The Dilemma Pambuyo Makulitsidwe: Aligorivimu Ndi Mafumu, Magalimoto Ndi Misonkho

Ngakhale mutakhala ndi zinthu zokhazikika komanso zokhazikika, posachedwa mupeza kuti nsanjayo ili ngati mimba yayikulu ndipo imatha kudya ndalama zilizonse zomwe mwagulitsa.

Chifukwa chiyani?

Chifukwa ma algorithms ndiye chida chachikulu cha nsanja.

Zomwe nsanja imapanga ndalama si kuchuluka kwa zinthu zomwe mumagulitsa, koma ndalama zomwe mumawononga pakutsatsa.

Chifukwa chake mumayesetsa kukopa kuchuluka kwa magalimoto, kupeza kuchotsera, ndikuthamangira pamwamba pa ma chart, koma pamapeto pake mumapeza kuti ndalama zonse zalowa m'thumba la nsanja.

Pakadali pano, muyenera kupeza njira yotulutsira khola la algorithm.

Kodi kudumpha bwanji?

靠Kuphatikizika kwamadomeni achinsinsi komanso opanda intaneti.

Mwachitsanzo, gwiritsani ntchito mawu apaintaneti kuti mubwererenso kumakanema opanda intaneti.

Masiku ano, masitolo akuluakulu ambiri ndi masitolo amaketa amayamba kuyang'ana kutchuka kwa mtunduwo pa intaneti posankha zinthu.

Ngati muli ndi mawu okweza pa intaneti komanso zokambirana zambiri za ogwiritsa ntchito, azichitapo kanthu kuti akambirane za mgwirizano.

Ndili ndi mnzanga yemwe amachita bizinesi yazakudya.DouyinInagulitsidwa, ndipo pambuyo pake inawonedwa ndi sitolo yaikulu ndipo inalowa m’masitolo mazana ambiri m’dziko lonselo. Chifukwa chake ndi chosavuta: kuchuluka kwa magalimoto komwe kumabwera chifukwa cha kugunda kwa intaneti kunali kwabwino kwambiri.

Kumbali inayi, kuchuluka kwa magalimoto achinsinsi kungakuthandizeni kuchepetsa ndalama zogulira makasitomala.

Kudzera m'magulu a WeChat, maakaunti aboma, ndi mapulogalamu ang'onoang'ono, mutha kusintha "alendo muzaka za algorithm" kukhala "odziwa bwino zamtunduwu."

Mwanjira imeneyi, simungangopeza kuchuluka kwa magalimoto papulatifomu, komanso sungani dziwe lanu lamakasitomala.

4. Chofunika cha kusintha kwa e-commerce: Maganizo akasintha, dziko limasintha

Makampani ambiri azikhalidwe amaganiza kuti malonda a e-commerce amatanthauza "kusintha kwachannel", koma akulakwitsa - ndi mawonekedwe chabe.

Kusintha kwenikweni ndiko kukonzanso kwa "mindset".

M'mbuyomu, mudapambana pogawa ndi kutsatsa, koma tsopano mumapambana ndi zomwe zili komanso kulumikizana.

M'mbuyomu, mumagwiritsa ntchito malingaliro a B2B, koma tsopano mukugwiritsa ntchito malingaliro a B2C kapena C2C.

M'mbuyomu, ma brand anali pafupi "kuwonedwa"; tsopano, zopangidwa ndi za kukhala "anakonda".

Chifukwa chake, kuti mabizinesi azikhalidwe azisintha kukhala malonda a e-commerce, sizophweka monga kusintha nsanja, koma kumafuna kusintha kwamalingaliro.

Kuchokera "ndikufuna kugulitsa chiyani" mpaka "ogwiritsa ntchito akufuna chiyani"; kuchokera ku "momwe ndimalimbikitsa" mpaka "ndingamupangitse bwanji kuti azigawana nawo."

Izi ndiye maziko a kuganiza kwa e-commerce.

Kutsiliza: E-commerce ikufuna kukulitsa mphamvu zamkati, osati kungosintha mawonekedwe

Mabizinesi azikhalidwe omwe amalowa mu gawo la e-commerce ali ngati katswiri wankhondo wakale yemwe akuchita njira zatsopano.

Simungathe kubweretsa "malamulo a masewera" kuti muzisewera "masewera a e-sports".

Tiyenera kuphunzira kupambana pogwiritsa ntchito malamulo atsopano ndi njira zatsopano.

Chiyambi cha malonda a e-commerce sichinayambe "kugulitsa katundu pa intaneti", koma "kunena nkhani ndi zomwe zili ndi kupereka mtengo ndi ma algorithms."

M'tsogolomu zamalonda, pa intaneti ndi pa intaneti sizidzakhalanso zongogwirizana, koma zophatikizika. Iwo omwe amatha kudziwa zonse za "logic of algorithms" ndi "soul of brands" adzadziwika munyengo yatsopanoyi yamalonda.

Mawu kumakampani onse azikhalidwe omwe angolowa kumene mubizinesi ya e-commerce: E-malonda si chilombo, koma kusintha kwa digito kwa olimba mtima. 🔥