Mhinduro yekudzivirira misungo mu e-commerce live kutenderera kutengesa: Kuvimba ndiyo muchetura mukuru, uye michina ndiyo mushonga.

Kuvimba ndiyo muchetura mukuru wekutengesa kutenderera kwepamoyo

Iwe unofunga kuti ndeipi gomba rine njodzi mukutengesa kutenderera kwepamhepo? Hazvisi zvekunyepedzera traffic kana yakaipa rhetoric, asi kuti iwe unotenda mu "mudiwa" kubva pasi pemoyo wako.

Ini pachangu ndaona vapesvedzera vakawandisa vakarasikirwa nemari yavo yese nekuda kwemasamples, mhando yekuongorora mishumo uye zvipikirwa zvemhando - kuvimba ndiyo inodhura zvakanyanya muindastiri ino.

1. "Iyo inotapira muteyo" wecheni yekugovera: Kubva kumasampuli kusvika kumidziyo, zvese mutambo.

Iwe unofunga kuti zvese zvichanaka kana wangogamuchira sample? Too naive! Samples uye zvinhu zvakawanda zvinhu zviviri zvakasiyana zvachose.

Sezvakangoita shamwari yangu Gang, iyo dash cam sample yaakawana izere ma paramita, miriyoni gumi nemaviri pixels akajeka zvakakwana kuti atore rezinesi rezinesi nhamba, 1200 miriyoni pixels yakasvibiswa mumasaics, uye mwero wekudzoka wakakwira kusvika pa200%.

Vatengesi vakatozvifunga: pakati pevateveri vanoisa maodha panguva yekutepfenyura kwako, ndiani angashandisa michina yehunyanzvi kuongorora zvinhu?

Chinotonyanya kushatirisa ishumo yekuongorora mhando. Izvo "zvitupa zvemvumo" zvine zvisimbiso zvitsvuku zvinogona kungova hunyanzvi hwePhotoshop. Iwe unozvitenda, vateveri vako vanozvitenda, asi mutemo hauzvitendi - pakupedzisira, iwe ndiwe wega uchatora mhosva.

Solution: Bata ketani yekugovera sebhomba renguva

1. Kunyatsoongorora matura: nzira yekutarisa yakaoma pane kudzivirira mbavha.
Usatarisire vatengesi kuti vazvizive, iwe unofanirwa kutumira vanhu kuti vagare muimba yekuchengetera zvinhu! Iyo yese maitiro kubva pakurongedza kusvika pakutumira inotariswa, uye kunyangwe iyo yekuwedzera kuputira kwetepi yekurongedza inofanira kurekodhwa. Kunyangwe iyi nzira inodhura, inogona kudzvanya yakananga nzvimbo yekugara ye "AB zvinhu".

2. Kuongorora kusingatarisirwi: 10 kero dzinogadzira mambure ekudhonza
Haukwanise kutumira chero munhu? Wobva watamba "Infernal Affairs". Bvunza vanhu gumi vari muchikwata kuti vaise maodha vachishandisa kero dzakasiyana, uye kuburitsa uye kuongorora zvinhu nekukurumidza mushure mekugamuchira. Rangarira kuzvigovera kumatunhu akasiyana - vamwe vatengesi vanotumira zvigadzirwa zvemazvirokwazvo kuBeijing, Shanghai neGuangzhou, uye vanotumira zvigadzirwa zvakaderera kumaguta echitatu-nechina.

3. Muripo wakapetwa kagumi: kufamba kunouraya kunoita kuti vanamuzvinabhizimisi vasina kutendeseka vanzwe kurwadziwa
Chibvumirano chinofanira kutaura zvakajeka: Kana batch rimwe chete rezvinhu zvemanyepo rikawanikwa panguva yekuongororwa zvisina tsarukano, muripo wakananga uchabhadharwa kakapetwa kagumi pane iyo yakaitika! Iri zano rinoshanda kupfuura chipi nechipi chemutemo chinodzivisa. Mushure mezvose, vanamuzvinabhizinesi vasina kutendeseka vanotsunga kubhejera zvausingazozive, asi havatani kubhejera uye kurasikirwa nezvose.

3. Iyo grey nzvimbo iyo mutemo haugone kudzora inofanirwa kubatwa ne "mutemo webhizimusi sango"

Zvirango zvazvino zvemutemo zvekutengesa kutenderera kwepamoyo zvichiri kureruka. Avo vanotengesa nyama ine lymphatic vanoti "ingori nzvimbo yekushambadza yerendi", uye vanotengesa doro remanyepo vanopomera "vashandi venguva pfupi" - waona maoparesheni anotyisa aya? Panzvimbo pekumirira kuti mutemo uitwe wakakwana, zviri nani kuti uvake firewall iwe pachako kutanga.

Rangarira: mishumo yekuongorora yemhando inogona kunyeperwa, yekutarisa imba yekuchengetera inogona kugurwa, uye kunyangwe mudiwa anogona kunge ari kambani yegomba. Chinhu chega chisingazokubiridzira iexpress box inovhurwa nevanhu vako.

4. Mutengo unopesana nebasa: sarudzo yehupenyu-kana-rufu kune nyanzvi

Vamwe vanhu vanoti kuongorora zvisina tsarukano kunodhura zvakanyanya? Zvino rega ndikubvunze: Zvinodhura here kushandisa zviuru zana kuhaya timu yekuongorora mhando izvozvi, kana kubhadhara 10 miriyoni mukudzorera gare gare? Nei Hama Gang vakashinga kubvuma chikanganiso chavo pachena ndokubhadhara muripo wakakwana? Nekuti anoziva kuti kuvimba kwevateveri kunokosha kupfuura goridhe.

Nekune rimwe divi, mamwe maanchora epamusoro anotengesa zvinhu zvemanyepo uye achiri kusimbirira kuti "ingori kurudziro". Izvo zvakakosha zvehupenyu hwekutepfenyura e-commerce "kuvimba hupfumi," uye zvinongotora kutadza kumwe chete kuti kuvimba kudonha.

5. Indasitiri kuzvibatsira: kubva ku "kubheja pane zvingangoita" kuenda ku "kuvaka hurongwa"

Usave mashura nezve "hot-selling kufunga" zvakare! Vatambi vanoramba vari kuita zvinhu zvitatu:

• Kuzvivaka-yega quality control laboratory(Kunyangwe kuyedzwa kwekumanikidza kwebhokisi rekurongedza kunoitwa isu pachedu)
• Kugadzira timu ye "vatengi vepasi"(Kunyanya kuita kunge mutengi kushanyira muchivande ketani yekugovera)
• Kugadzira intelligent inspection system(AIEnzanisa millimeter-level musiyano pakati pemuenzaniso nehuwandu)

Aya ndiwo "zvombo zvenyukireya" zvehupenyu hwekutenderera e-commerce - ivo vanozoita kuti vatengesi vasina hunhu vaende vasina simba mumabvi pavanonzwa zita rako.

Yakanyorwa kumagumo: Mutambo wekupedzisira wekutengesa kushambadzira

Indasitiri iyi iri kugadziridzwa zvine hutsinye. Zvishongedze kumazino nemaitiro, kana kumirira kudhonzwa mugomba nezvigadzirwa zvinonetsa. Rangarira: kuvimba kwese kwaunopihwa nevateveri vako i "kiredhiti dhipoziti" yenhepfenyuro yako inotevera.

Iye zvino ndiyo nguva yokuita chimwe chinhu! Kutanga nhasi:

1. Tsvaga kero dzese dzekuchengetera dzevadyidzani varipo
2. Gadzirai boka rekuongorora dunhu revanhu vanosvika vashanu
3. Wedzera "muripo wakapetwa kagumi" hupenyu nerufu rwechikamu kuchibvumirano

Usamirire kusvika nhau dzaenda kuhutachiona kuti uzvidembe - munhandare yehondo ye-e-commerce, avo vanopona vanogara vari "vasina chokwadi".