E-commerce VS zvitoro zvemuviri: Musiyano wemhando wakaburitswa, ndeupi achaita mari kana uchiita bhizinesi?

Zvitoro zvenyama i“guva rezviroto here”?E-commerceAsi chazova lifti kuti varombo vashandure upenyu hwavo!

Wakambozvibvunza here kuti sei zvitoro zvenyama mumugwagwa zviri kuvhara imwe mushure meimwe, nepo paine nguva dzose vanhu vachiita hupfumi chinyararire paInternet?

Ngatitaure nezve musiyano uripo pakati pe-e-commerce uye zvitoro zvemuviri.

Usarerutsa mubvunzo uyu. Kana ukainzwisisa, inogona kutara zvakananga magumo ako mumakore gumi anotevera.

Zvitoro zvenyama: Zvinotaridzika zvakanaka, asi zvakangofanana nekutsika chimbambaira

Usanyengerwa nekushongedza kweumbozha uye nemabharani emuchitoro akapfeka zvakanaka.

Vazhinji varidzi vezvitoro zvenyama vanoita sevanoremekedzwa pamusoro, asi ivo vari kurasikirwa nevhudzi ravo nekuda kwekunetseka kuseri kwezviitiko.

Sei?

Nekuti kuti uvhure chitoro chemuviri, unofanirwa kuburitsa chikwama chako kutanga.

Kuipedzisa mumutsara mumwe: bhadhara capital usati waita chero mari.

Inodhura mazana ezviuru kana mamirioni emayuan panguva, rendi inotora hafu yegore, uye kushongedzwa kunodhura mazana ezviuru zveyuan.

Apa taiva tisati tatenga chero zvinhu kana kuhaya chero vanhu.

Iwe uchiri kushinga here kutaura kuti iri ibhizinesi rinogona kutengwa nevanhuwo zvavo?

1. Mari yekutanga ihombe uye inotyisa

Pane munhu akakupoteredza here akashandisa mari yaakachengeterwa nevabereki vake kuvhura chitoro chidiki?

Somugumisiro, akatengesa bhizimisi racho munguva isingasviki hafu yegore, achimusiya asina chinhu kunze kwechipfeko chake chemukati.

Izvi hazvisi zvetsaona, ndizvo zvinogara zvichiitika.

Zvakafanana nekutenga matikiti erotari. Pachiuru chevanhu, mumwe chete wavo ndiye anokunda. Yatove bheji yakanaka kuti chitoro chemuviri chinogona kuwana nguva yekubhadhara yegore rimwe kana maviri.

Tisingataure nezve "njodzi" dzakadai sedenda, varidzi vemba vanokwidza rendi, uye kukwikwidza kwakashata pakati pevezera.

2. SKUs dzakashatisa uye inventory inounganidzwa

Hupenyu hwezuva nezuva hwemuridzi wechitoro chenyama:DouyinKudzidza nzira yekubvisa inventory uchitarisa paimba yekuchengetera zvinhu uchipererwa.

Sezvo huwandu hweSKU hunowedzera, inventory pressure inokura kunge bhora rechando.

Kana isingakwanisi kutengeswa nhasi, ichava "chirongo chekare" chakachengetwa pasi pebhokisi mangwana.

Discounts, clearance sales, kutengesa nekurasikirwa ... unojairana neaya mazwi?

3. Kuvhura chitoro kwakafanana nekuva mujeri, uye sabhuku anenge avharirwa muchizarira

Unofunga kuvhura chitoro mahara here?

Usapusa.

Ndinogara ndakashama kwemaawa gumi nemaviri zuva rega rega uye ndinogara muchitoro.

Tisingatauri nezvekufamba, unotofanira kutsungirira kurwara.

Kana usipo, chitoro chinovharwa.

Izvi zvinganzi bhizinesi sei? Zvinonyanya "kufambiswa nebhizinesi".

4. Yakaganhurirwa inoshanda radius, kukura kunorova sirin'i

Kana ukavhura chitoro munzvimbo iri nani, rendi inodhura zvinoshamisa.

Inowanikwa munzvimbo yakachipa ine vanhu vashoma.

Nyangwe muchiita zvakanaka muchida kuvhura bazi, ndine hurombo hamuna mari, hamuna ma connections uye hamuna manpower.

Kuwedzera kwakafanana nekutamba mutambo uye kunamatira padanho rebasa.

E-commerce: Grassroots tariro yekupikisa haidi kushandisa mari zvakanyanya

Chii chakanyanya kunaka nezve e-commerce?

Zvinoreva "chiedza", nyore kutanga, mari shoma uye kushanda kwechiedza.

Hapana kudikanwa kwechitoro chepamberi, hapana kudiwa kweiyo hesiti, uye hapana chikonzero chepamusoro manpower.

Kungofanana nekutyaira mumugwagwa mukuru, unogona kungomhanyira kumberi kana wangotsika paaccelerator.

1. Tanga pasina kunobva zvinhu, uye mari kana iwe wawana hit chigadzirwa

E-commerce makambani anogona kuisa zvigadzirwa pamasherufu kutanga uye kutenga gare gare.

Kana kutengesa kwakanaka, saka stock up, njodzi idiki zvinosiririsa.

Zvakafanana nekutamba mutambo mu "trial and error mode", uko mutengo wekukundikana ungangoita zero.

Ndiani asingadi rudzi urwu rwemutambo?

2. Tarisa pazvinhu zvinotengeswa zvinopisa, imwe SKU inomira kureba

Kusiyana nezvitoro zvenyama zvine ma SKU kwese kwese, e-commerce zvitoro zvinoteedzera zvinopisa zvinotengeswa zvigadzirwa.

Chigadzirwa chimwe chete chinopisa-chinotengeswa chakaenzana neako akawanda emaSKU ekunze.

Kana iwe uchikwanisa kudzora cheni yekugovera uye kubata traffic, unogona kushandura zvinhu husiku.

3. Mukuru haafaniri kuchengetedza chitoro, iyo backend inogona kushanda nyore nyore

E-commerce mabhosi akafanana ne "vashandisi".

Sevhisi yemutengi inobata maodha, iyo backend inotakura otomatiki, uye iyo inventory system inobata ...

Kunyange vanhu vasipo muchitoro, mari inoramba ichipinda.

Uku kunonzi rusununguko rwekuita mari, handizvo here?

4. Kuwedzera kwechigadzirwa kunoreva kukura, nzvimborisingagumiMakuru

Musika wepamhepo hauna zvirambidzo zvenzvimbo. Unogona kutengesa munyika yose uye pasi rose. Zvinongoenderana nekuti unogona kuitora.

Kana chigadzirwa chikabudirira uye chikaramba chichiwedzera kune mamwe mapoka, chinonzi "kuputika" kukura.

Kana iwe uchida kuwedzera, ingovhura zvimwe zvitoro uye mamwe mapuratifomu, uye iwe unozowedzera kugadzikana netraffic.

Zvakanakira zvezvitoro zvenyama hazvisi zvese zvakaipa

Chokwadi, hatisi kutaura zvakaipa nezvezvitoro zvenyama.

Kana iwe uri shasha yekushanda nyanzvi uye uchigona kuita iyo imwe-chitoro modhi, chitoro chemuviri chichava "mugodhi wegoridhe".

1. Vhura modhi yechitoro chimwe chete woikopa kuti uvhure zvitoro zvisina muganho

Kana iwe ukagadzira purofiti chitoro modhi, une "chain code".

Heytea naMixue Bingcheng havana kuvimba nemuenzaniso mumwechete kudzokorora mazana kana zviuru zvezvitoro here?

Kana mhando yekunze ikaumbwa, inova modhi yemhando yemaitiro + yakagadzikana purofiti.

2. Chitoro chimwe chete chinogona kushanda kwenguva yakareba, izvo zvisinganyanyi kunetsa mune inotevera nhanho

Chitoro chakura chinogona kushanda zviri nyore kwemakore mashanu kana gumi.

Kusiyana ne-e-commerce, iyo SKU yehupenyu kutenderera ipfupi uye zvigadzirwa zvinofanirwa kutsiviwa kana mabhenefiti ezvigadzirwa zvinopisa apera.

Chero bedzi pasina matambudziko makuru nechitoro chemuviri mumatanho ekupedzisira, unogona "kuita mari pasina kuita chero chinhu."

Asi chinodiwa ndechekuti: unogona kupona nzira yekutanga yegehena.

Usaregeredza kukanganisa kwe e-commerce

Usafunge kuti e-commerce i "purofiti yakavimbiswa".

Homogeneous makwikwi akanyanya. Kana iwe ukava nemukurumbira nhasi, kuchave nevanhu zana vanokukopa paDouyin mangwana.

Kusarudza hit chigadzirwa inyaya yerombo; kana ukatadza kusarudza chigadzirwa, kuedza kwako kwese kunenge kuri pasina.

Uyezve, kana iyo traffic yachinja, inventory ichava yakanyanya kuoma kujekesa, kunyanya kune-yemuganho e-commerce, uko mwero wekudzoka wakakwira uye zvinhu zvinononoka, izvo zvinodya purofiti yese.

Usakanganwa kuti e-commerce inogona kutaridzika kunge yakareruka, asi inonyatso makwikwi.

haigoni kuita zvakanaka网络 营销maoparesheni,drainageHuwandu nekudyara zvese kurasikirwa kukuru.

Hunhu uye kukwikwidza mutsauko pakati pee-commerce uye zvitoro zvemuviri

Pane zvakasiyana siyana zvezvigadzirwa pamapuratifomu e-commerce, asi izvi zvakonzerawo kukwikwidzwa kwemakwikwi ehomogeneous.

Vatengesi vazhinji vanotengesa zvigadzirwa zvakafanana, hondo dzemitengo dzinova zvakajairika, uye mari yepurofiti inomanikidzwa.

Mukuwedzera, zvakaoma kuti vatengi vanyatsonzwisisa hutano hwechigadzirwa kuburikidza nemifananidzo uye zvinyorwa, izvo zvinotungamirira nyore kudzoka uye kuchinjana nyaya, kuwedzera mari yekushandisa.

Kubatsira kwehutano hwezvitoro zvepanyama

Zvitoro zvenyama zvinopa mikana yekuratidzwa kwemuviri uye kuyedzwa, saka vatengi vanogona kuona zvakananga kunaka uye kuita kwezvigadzirwa uye kuwedzera kuvimba kwavo kwekutenga.

Uku kusangana-kutarisana kunobatsira kuvaka kuvimba kwevatengi uye kunovandudza kugutsikana kwevatengi uye kuvimbika.

Yakavanzika domain traffic zvakanakira zvezvitoro zvenyama

Zvitoro zvenyama zvinogona kumisikidza yakagadzika mutengi base uye kugadzira yakavanzika domain traffic kuburikidza nekunze zviitiko uye nhengo masisitimu.

Iyi nzira inobatsira kuwedzera mutengo wekutengazve mutengi uye kuvimbika kwemhando. Semuyenzaniso, Luckin Kofi yakawana inoshanda yakavanzika domain mashandiro nekutungamira vatengi kuti vabatane nenharaunda kuburikidza nezvitoro zvayo.

E-commerce yakavanzika traffic matambudziko

Kufamba kwevatengi pamapuratifomu e-commerce kwakakwira, zvichiita kuti zviome kumisa yakagadzikana yakavanzika domain traffic. Kunyangwe zvinogona kuitwa kuburikidza nematanho akadai sesocial mediadrainage, asi mhedzisiro yacho haina kunanga sechitoro chenyama.

Sarudzo yekupedzisira: Zvinonyanya kuvimbika here kuti vanhuwo zvavo vatange bhizinesi kana e-commerce?

Kana ukandibvunza, ndeupi munhuwo zvake anofanira kusarudza kana achida kutanga bhizinesi?

Ndingati ndisingazezi: e-commerce.

Sei?

Nekuti inonyanya kuenderana ne "trial and error logic".

Mutengo wakaderera, kukurumidza kutanga, unokwanisa kushandura chero nguva, uye nyore kuwana mhinduro.

Kusiyana nezvitoro zvenyama, nhanho imwe isina kururama ichaguma nekurasikirwa zvachose.

Kunyangwe kutadza kukaitika, mutengo wekutadza kwe e-commerce wakadzikira uye munhu anogona kutanga nekukurumidza.

Uhu hungori huswa hunoponesa hupenyu hwevanhuwo zvavo vane zviwanikwa zvishoma uye kushomeka kwekudzivirira njodzi.

Kupfupisa: Sarudzo dzako dzinoratidza mafambiro ehupenyu hwako

Ngationgororei:

• Zvitoro zvenyama zvine mutengo wakakwira wekutanga, kudzoka zvishoma, uye mashandiro anorema, zvichiita kuti zvive zvakakodzera kune nyanzvi kutevedzera purofiti modhi.

• E-commerce iri nyore kutanga, ine njodzi dzakaderera, uye inokura nekukurumidza, zvichiita kuti ive yakakodzera kuti vanhuwo zvavo vatore matanho madiki uye vadzokorore zvikanganiso.

• Ose ari maviri ane mabhenefiti avo, asi kana iwe usina mari yakawanda, ruzivo, kana kubatana, e-commerce ndiyo inonzwisisika yekutanga nzvimbo.

Munguva ino, hapana kushomeka kwemikana, asi chinoshaikwa chiono chekuona mafambiro acho zvakajeka.

Usamhanye muzvitoro zvenyama uye "iva bhosi"; ndiwo mutambo wechizvarwa chakapfuura.

Kana iwe uchida kudzoka mune nyowani track, chaunoda hausi kushinga, asi kusarudza iyo chaiyo track + nzira chaiyo.

Edza e-commerce, uye pamwe uchaona kuti unogona kuita mari.

Mukova we e-commerce unovhurika chinyararire kune wese munhuwo zvake.