Nei vazhinji varidzi vemabhizinesi echinyakare vachirasikirwa nemamiriyoni matatu kusvika mashanu yuan pavanotanga kuchinjika kune e-commerce? Pane makomba maviri ayo 99% yevanhu vakawira mairi!

Kurasikirwa nemari mubhizinesi kwakanaka, dambudziko ririkurasikirwa nazvo saka "zvine mhosva"! Vazhinji varidzi vemabhizinesi madiki echinyakare vanopinda mu...E-commerceVakanga vachizadzwa nechivimbo, vachifunga, "Kana ndikatengesa zvakanyanya kunze kwenyika, zvichave nyore online." Asi chii chakaitika? Mwedzi mitatu yeshungu, mwedzi mitanhatu yekushushikana, uye gore kudzokera kune imwe.

Dambudziko re-e-commerce, kutaura zvakajeka, haisi kuti vanhu havazivi kuti vangazviita sei, asi kuti "vanofunga zvakanyanya pamusoro payo."

I. Kudya Kwekuyerera: Iyo "Inotapira Musungo" weAlgorithmic Kudyisa

Pakutanga, muridzi webhizimisi duku akaona kuti kushambadza kwaibatsira zvikuru!

Iyo data yekumashure yaive ichikwira, nekudzvanya kwakawanda, kuwedzera-kune-ngoro, uye kutengesa kwakawanda. Ndakanzwa senge ndiri pasteroids.

Algorithms zvinhu zvinonyatso nzwisisa hunhu hwevanhu.

Zvinokupa kuravira kwekubudirira kutanga, zvichiita kuti ufunge zvisirizvo, "Wow, bhizinesi iri riri kutanga!"

Saka shefu vakaninira ruoko ndokuti, "Add some more budget, let's go for it!"

Asi kana data yadzikama, vakaziva - purofiti yakanga yaenda. Mari yekushambadzira yaive ichikwira, uye iyo yakanyanya kudhura iyo traffic, yakaderera iyo ROI (kudzokera pakudyara).

Aya anoita kunge "anoputika" data mapoinzi ndiwo chaiwo mhedzisiro yepuratifomu "kusimudza hove" - ​​ndiwe hove iyoyo.

Kutaura zviri nyore, kubhejera kwakafanana nekasino, uko imba inogara ichihwina.

Algorithms ziva kana iwe uchinakidzwa uye paunoda kuedza zvakare. Iwe unofunga kuti uri kutonga, asi urikungotungamirwa nemhino nealgorithm.

II. Inventory: Sentiment ndiyo inonyanya kukosha, kunyepedzera ndiyo inonyanya kukuvadza.

Dambudziko guru nevaridzi vemabhizinesi echinyakare nderekuti vanonyanya kutenda muzvigadzirwa zvavo.

Makumi emakore eruzivo rwekushandisa pasina Indaneti akaisa mavari "kusavimbika kwechigadzirwa" - "Ndanga ndichitengesa chigadzirwa ichi kweanopfuura makore gumi, uye vatengi vanochirumbidza; chokwadi chichava chinodiwa pamhepo zvakare."

Nekuda kweizvozvo, pavakangotanga kuunganidza, yakazadza imba yekuchengetera zvinhu.

Asi e-commerce haisi offline; vateereri vanonangwa, zviteshi, uye kumhanya zvakasiyana. Offline, unovimba neshoko-re-muromo kubva kune vakajairwa vatengi; online, iwe unovimba nealgorithmic kuratidzwa.

Dzimwe nguva chigadzirwa chinova chakakurumbira nekuti iyo algorithm inopa iyo traffic; dzimwe nguva haina mukurumbira nekuti hapana anogona kuiwana mumibairo yekutsvaga.

Izvi zvakakonzera dambudziko rekare: maodha ekutanga akawedzera, zvichitungamira kune yakawandisa-yakapetwa kagumi pane yakajairwa hesera, kungove neiyo algorithm yakangoerekana yachinja nzira, zvichikonzera kutengesa kuderera. Matura akanga achifashukira, kufamba kwemari kwakavhiringidzwa zvakakomba, uye mafekitari akanga achiri kumirira kubhadharwa—gadziriro yose yokugovera yakaparara.

Sezvakangoita kufambidzana, unogona kufunga kuti kana akakusekerera nhasi, zvinoreva kuti anokuda; asi chaizvoizvo, ari kungoita zvakanaka.

Chechitatu, kufunga kwechinyakare: kubata e-commerce se "nzira nyowani" zvakakonzera kushandiswa.

Vazhinji varidzi vemabhizinesi vanofunga kuti e-commerce ndeyekuchinja kwavanotengesa zvinhu zvavo, asi iwo chaiwo mutambo we "kuchinja mafungiro avo".

Mabhizinesi echinyakare anosimbisa "zviwanikwa, zvinongedzo, uye hukama," nepo e-commerce ichisimbisa "algorithms, zvirimo, uye data."

Kana muridzi webhizinesi wechinyakare ashandisa mazana ezviuru zvemadhora kuhaya "e-commerce timu" uye achitarisira kuti "vawane mibairo nekukasira," zvakafanana nekudzvanya sapling uye kusheedzera "kukura nekukurumidza" -hazvina basa kuimhanyisa.

Kushanda hakusi mashiripiti, uye algorithms haisi panacea.

Sezvo chirevo chichienda:Kushanda kwakanaka kunogona kukwidziridza chigadzirwa chakanaka ka100, nepo kusashanda zvakanaka kunogona kuchikurisa ka10 uye kuchikonzera kurasikirwa.

Chokwadi zvinoshamisa网络 营销Vashandi vekushanda havawanzo kushandira vamwe-vanoda kuzviita ivo pachavo. Kutsvaga wekufambidzana naye anonzwisisa zvechokwadi maoparesheni kwakaoma pane kuhwina lottery.

IV. Iyo "Poison Effect" yeInoputika Orders: Kutapira Kunouya Nekukurumidza, Rufu Runouya Nekukurumidza.

Vazhinji varidzi vemabhizinesi madiki havanyanyi kutya kusakwanisa kutengesa, asi kuti "kamwe kamwe kutengesa zvakanyanya".

Kuwedzera maodha kwakafanana nebara rakaputirwa neshuga; kana wangoiravira, unozopindwa muropa.

Pakutanga, ndakanga ndakabatikana maoko angu akatsvikinyidzana, kurongedza nekutakura kwemazuva neusiku, ndichinzwa sokunge ndakanga ndakunda muhondo huru. Asi kana hype yangodzikira, hesiti yakaunganidzwa, madzoro akakwira, sevhisi yevatengi yakadonha, uye kubuda kwemari kwakaoma, uye zvese zvakadzokera kune imwe.

Kuwanda kwemirairo hakusi kubudirira; i "kunyepedzera."

Chokwadi e-commerce masters haamboteedzere kukura kunoputika, asi "kugadzikana." Kugadzikana kunoreva kuve nechokwadi chepurofiti pamwedzi, kudzivirira cheni yekutenga kubva pakudonha, uye kuve nechokwadi chekuti kushandiswa kwekushambadzira kuri pachena uye kusingadhuri.

Sezvakangoita master chess mutambi, ivo vanotarisa gumi mafambiro mberi, kwete kungonakidzwa kwekukurumidza kwekufamba.

V. Kubva Kurasikirwa kusvika Kugadzikana: E-commerce i "Traditional Business"

Kutaura pachena, e-commerce ikozvino yave "indasitiri yechinyakare".

Kare, munhu wese aikwikwidzana netraffic; ikozvino, makwikwi ndee "omni-channel management."

Multi-platform chigadzirwa kugovera, zvemukati mbeu, masherufu kuita mari, onlinedrainageOffline mashandiro, inventory kutenderera kuverenga, kugovera cheni kubatana ...

Uyu hausisiri mubvunzo we "kana iwe unoziva kufambisa bhizinesi," asi "kana iwe uri munhu anonzwisisa bhizinesi."

Kuti urarame mu e-commerce, haudi matipi, asi moyo murefu.

Zvigadzirwa zvakanaka + yakanaka yekugovera cheni + yakagadzikana pfungwa - ndiyo yegoridhe katatu.

Iwe haufanire kudzingirira mushure mekuvhiya kwemirairo. Chero bedzi iwe uchiita mari shoma nekushambadzira kwega kwega, yako hesiti inofamba zvakanaka, uye mutengi wese anodzoka kuzotenga zvakare, wobva wahwina.

Kutaura pachena, e-commerce ingori "kutamba kwekare" pane imwe nhanho. Vateereri vari kuchinja, script iri kuchinja, asi vateereri-vanofanira kudzidza kuchinja mitsara yavo.

Mhedziso: E-commerce haisi fashoni inopfuura, asi rwendo rwekuzvirima.

Vanhu vazhinji vanoita e-commerce vakatarisana netraffic, asi vanokanganwa kuona yavo nzira zvakajeka.

E-commerce yechokwadi haisi yekutamba algorithms; ndezvekunzwisisa hunhu hwevanhu. Iwe unofanirwa kunzwisisa kusazeza kwevatengi, iyo "makaro" yealgorithms, uye zvakare kuziva nguva yeku "cheka kurasikirwa kwako."

Iva ane njere mukugadzirisa traffic, kudzora hesita, ngwarira nezve kurongeka kwehurongwa, uye uve nechiono chenguva refu chebhizinesi.

Paunodzidza kubata kurasikirwa kwese se "mari yechikoro" uye kutendeuka kwese se "chiratidzo," ipapo iwe wakanyatso kushanduka kubva ku "chinyakare muridzi webhizinesi diki" kuita "mutsva webhizinesi mutambi."

Pfupiso yekupedzisira:

1. Kutenderera ihunyanzvi hwehunyanzvi, asi zvakatonyanya kurwa kwepfungwa. Algorithms inotanga kupa kukurudzira, wobva wawana mibairo.
2. Inventory musungo, uye chivimbo chisingaoni ndicho chinonyanya kukuvadza.
3. Kuwanda kwemirairo uturu; inounza kutapira kwenguva pfupi ichiteverwa nemakore matatu ekuvava.
4. Chigadzirwa chakanaka ndicho chikonzero chepasi; maoparesheni anongova girazi rinokudza.
5. E-commerce haisi fashoni inopfuura; ibasa renguva refu.

Dzidza kuverenga kutanga, wozodzidza kuverenga pfungwa. Kunzwisisa data uye kuchengetedza kumhanya kwakatsiga ndiwo makiyi ekuva mukundi wechokwadi.

Chakavanzika chekupedzisira che e-commerce chiri mukukura kwakadzikama, kwete kuputika kukura.