Maitiro ekutsvaga akajairwa vashandisi 'akaundi kusimudzira zvigadzirwa? A KOC (Key Opinion Consumer) zano risingavimbi nevapesvedzera hombe rinogona kuwedzera ROI nemakumi mana! 🚀

Kutsvaga maakaundi evanhuwo zvavo ekutengesa zvigadzirwa, nzira yeKOC (Key Opinion Consumer) yaunza mhedzisiro yakanaka zvinoshamisa!

Ndiani angadai akafunga kuti kushandisa 30,000 yuan kuhaya social media influencer nemamirioni evateveri kusimudzira chigadzirwa kunoguma nekutengesa zero? 😅 Ichi chidzidzo chine ropa chinofanirwa kushanda senge yekumutsa mabhizinesi asingaverengeki.

Nhamba yevateveri haina kuenzana kutengesa: Traffic ≠ Simba rekutenga

Mabhizinesi mazhinji ane fungidziro isiriyo yekuti vateveri vazhinji vakaenzana nekutengesa kwepamusoro. Asi chokwadi ndechekuti-nhamba yevateveri dzimwe nguva ingori fungidziro yenhamba.

Mumwe munhu akabhadhara mutengo wakakwira kuhaya L Jiaxin, ane miriyoni vateveri. Akanaka chaizvo, uye yega yega yaanotora inotaridzika sebutiro remagazini.

Mhedzisiro yacho yaive yakashata: zero transactions, asi toni yekutaura senge "Yakanaka kwazvo" uye "Ndinoda kukuwedzera iwe paWeChat."

Iwe unofunga kuti vateveri ava vachanyatsoshandisa mari kutenga zvinhu? Vari kungoita zverudo.

Saka maakaunti ayo "anoona vakadzi vakanaka" uye "kutevera varume vakanaka" anogona kunge aine traffic yakawanda, asi kukosha kwavo kwekutengesa kunenge kushoma pane shrimp mune ma noodles ekare.

Vazhinji vanofurira vanosimudzira zvigadzirwa havavimbise nhamba dzekutengesa.

Vatengesi vanowanzobvunza kuti, "Ungavimbisa maodha mangani auchatengesa?" Asi anofurira anofunga kuti, "Handisi svikiro."

Mune inorarama-yekushambadzira e-commerce indasitiri, hapana yakavimbiswa fomula yekuita mari pasina chero kurasikirwa. Kunyangwe vapesvedzeri vepamusoro havangade kutaura nechivimbo kuti zvigadzirwa zvavo zvinotengeswa ipapo ipapo.

Chii chinoita kuti chimwe chinhu chitengese zvakanyanya haisi iyo nhamba yevateveri, asi pane ...Chigadzirwa simba +投放Logic + Content toni.

Uyezve, vazhinji vanofurira pamhepo havasi mapenzi. Vanoziva kuti kune zvimwe zvigadzirwa ivo pachavo vane nungo dzekusimudzira uye kushaya chivimbo mukutengesa, saka hongu ivo vanobhadharisa slot yekuwedzera tsika yavo.

Unoda kudzivirira misungo? Idzi nzira mbiri dzekushandira pamwe ndidzo dzakavimbika.

Type 1: Pure Commission Kubatana

Tarisa kune iwo makuru mabhureki, haasi ese ari mumakamuri ekutepfenyura evanozivikanwa akasiyana siyana painternet? Asi ivo vanowanzo shanda pane "pure commission" modhi.

Hapana chigaro chechokwadi, hapana mari yakapambadzwa. Zvaunobhadhara, unowana. Zviri nyore, zvakachena, hapana gimmicks.

Ichi ndicho chikonzero mabhureki makuru achiwanzo kukwezva vanofurira pamhepo-nekuti zvigadzirwa zvavo zvine mukurumbira wakanaka, kudzokorora kutenga, uye zviri nyore kutengesa.

Nekudaro, kana chigadzirwa chako chakashongedzwa zvakanyanya uye uchiri kuomerera pakutsvaga munhu mukuru painternet, saka uri kubhadhara mutero wehungwaru.

Yechipiri nzira: Tsvaga akajairwa vashandisi 'akaundi ekutengesa zvigadzirwa (KOC zano).

Heino kiyi! Iri ndiro zano rakakosha kumabhizinesi akajairwa kuti atendeuke mabhizinesi avo.

Unogona kuyedza zviri nyore maakaundi akati wandei iwe pachako. Gadzira 2-3 bvunzo maakaundi kuti uone kuti ndeapi vhidhiyo inokonzeresa kutenga. Kana wangoziva iyo "viral yemukati mhando," nekukasira tanga yakakura-chiyero hutachiona mushandirapamwe.

Tsvaga mazana mashanu akajairwa mushandisi maakaundi uye uve neimwe post vhidhiyo imwe. Mutengo weposvo wakaderera, kusvika kwakafara, uye zvirimo zvakasiyana. Mhedzisiro yacho inowanzo putika kupfuura yevapesvedzera vakuru!

Chii chinonzi KOC?

KOC inomirira kuti KOC Maonero Akakosha MutengiZvinonzwika seKOL (Key Opinion Leader), asi maviri acho akasiyana zvakanyanya!

MaKOL makuru epamhepo pesvedzero ane mamirioni evateveri, zviwanikwa zvakawanda, uye kugona kugadzira kutengesa kukuru. KOCs, kune rumwe rutivi, yakafanana ne "nyanzvi dzekutengesa pakati pevanhuwo zvavo."

Vanhu ava vanogona kungova mabloggi madiki ane mazana mashoma kana zviuru zvishoma vateveri pane imwe puratifomu, asi zvirimo...Ichokwadi, yakasikwa, uye inovimbika zvakanyanyaKusiyana nemaKOL anogara achishevedzera "Tenga, tenga!", Ivo vanoshandisa zviitiko zvavo "kukurudzira" zvigadzirwa.

Fungidzira izvi: Ukaona munhu ane mukurumbira ane mamirioni evateveri achikurudzira kugeza kumeso, unogona kufunga, "Anofanira kunge ari kubhadharwa nekuda kwekushambadza uku." Asi kana munhuwo zvake akaita vhidhiyo achiti, “Kugeza kumeso uku kwakapfava, ganda rangu harisisina kutsvuka,” haungafariri here kuzviedza?

Aya ndiwo mashiripiti eKOC.

VaishandisaHupenyuIyo nzira inoita kuti kusimudzirwa kunzwe kwakasikwa uye kunobata; kushandiswa kwemanzwiro echokwadi uye kutaura kunowedzera kuvimba nevateereri.

Kubva pamaonero emhando, maKOC haasi "anotsiva nevateveri vashoma," asi ...Amplifier yeTrust Transmission.

Kana mazana eVatengi veMafungiro Akakosha (KOCs) kubva munharaunda dzakasiyana dzemagariro panguva imwe chete vachikurudzira chigadzirwa chimwe chete, izvi zvinogadzira "humbowo hwemagariro" -vashandisi vasingafunge kufunga: "Munhu wese ari kuishandisa, saka ini handifanire kuzviedzawo?"

Naizvozvo, maKOC haisi chirongwa chekuchengetedza traffic, asi "chombo chakavanzika" chekukura kwemhando. 💡

Iwo mashiripiti eKOC zano: Madiki maakaundi anotengesa zvigadzirwa anodarika hofori dzemigwagwa.

Iri zano rinozivikanwawo se "KOC yekugovera modhi." Zvichitaurwa zviri nyore, ndezve "kukanda mambure akafara uye kubata hove dzakakodzera."

Ndezvipi zvakanakira kuva neamateur account?

1. Kutanga, zvinyorwa zvavo zviri pasi-pasi-pasi, ndezvechokwadi, uye kwete cheesy.
2. Chechipiri, vateveri vane mwero wepamusoro wekuvimba, kusiyana nevanozivikanwa vepamhepo "vanotengesa zvigadzirwa mazuva ese".
3. Chechitatu, iyo algorithm yesystem inoda kukurudzira zvirimo nekuti haina kufanana nekushambadzira.

Semuenzaniso, shamwari yangu inotengesa zvigadzirwa zvehutano uye inoshandisa nzira yeKOC (Key Opinion Consumer).

Takaedza marudzi matatu ezvinyorwa pakutanga uye takasarudza vhidhiyo pfupi yaifambisa kutengesa zvakanyanya. Ipapo takaigovera kumaakaundi 300 akasiyana.

Iyo ROI yakasvika inoshamisa 1:40 pazuva iro! Wakanzwa zvakanaka, pazuva iroro chairo! Iyo yakareba-muswe mari kubva kunotevera organic traffic yakawedzera zvakanyanya.

Nei nzira yeKOC (Key Opinion Consumer) ichigona kukunda vapesvedzera vakuru?

Zviri nyore kwazvo: The traffic kubva kune hombe pesvedzero inodhura, yakakwira, uye ishoma. Zvichakadaro, traffic kubva kuKOCs (Key Opinion Consumers) yakachipa, ndeyechokwadi, uye yakapararira.

Kunyangwe vepamusoro online vapesvedzera mazuva ano vanofanirwa kubhadhara traffic ivo pachavo. Yavo organic traffic yakagara yakatsikirirwa nemapuratifomu.

Kana iwe ukaenda kune yavo live stream usingashandisi chero bhajeti rekushambadzira, hapana anozoona. Izvi zvinoreva kuti iwe unogonawo kungotenga traffic uye kutengesa zvigadzirwa iwe pachako - zviri nyore!

Kunze kwezvo, iyo yakakura iyo inopesvedzera, ndiyo inodhura mari yeslot, uye hapana vimbiso yekutengesa. Kunyangwe kana vakanyatso kurudzira chimwe chinhu, vataridzi vakatoona kuburikidza nemanomano, uye kuvimba kwavo kunodonha.

KOCs dzakasiyana. Vanogovana zvakasununguka, sevavakidzani. Vhidhiyo ine yakapfava "Ndanga ndichishandisa izvi nguva pfupi yadarika, uye yakanaka" ine simba kupfuura yeanofurira "OMG, itenge!"

Iyo yekushanda pfungwa yeKOC zano: Usamhanye zvinhu, edza kutanga!

Usaedza kutsvaga mazana mashanu vanhuwo zvavo ipapo. Iwe unofanirwa kumhanyisa demos kutanga kuti usimbise zvinyorwa.

zvakaita se:

• Edzai 3 kupfura angles
• Edza 5 kuvhura mazwi
• Kuedza nzvimbo dzekutengesa dzezvigadzirwa zvakasiyana

Wobva waongorora kuti ndezvipi zvine mwero wekudzvanya-kuburikidza nechiyero chakasimba chekushandura. Kamwe template yaiswa, ikwidze kumusoro mumabhechi.

Ichi ndicho musimboti we "deployment logic + data review". Kana yangoshanda, ROI yako ichakwira mudenga, kunge iri paroketi.

Kugadzira maKOC hakusi kwekutumira zvisina tsarukano; ndezve "kuedza mvura yekukura kunoputika."

Iyi nzira haisi yekungotsvaga vanhuwo zvavo kuti vatumire zvirimo. Chinokosha ndechekuti zvinhu zvacho zvinofanira kuva ne "sales-driving gene."

zvakaita se:

• Chigadzirwa chacho chinofanira kuonekwa sechechokwadi, kwete kunyanya kucheneswa.
• Taura zvakasununguka, sokunge uri kuita chat.
• Zviri mukati zvinofanirwa kugadzirisa mapoinzi ekurwadziwa, kumutsa manzwiro, uye kupindirana nevateereri.

Vashandisi vanongoisa odha kana zvirimo zvinonyatsonzwa sekurudziro yeshamwari, pane kushambadza kuri pachena. Algorithms ichasundidzira zvemukati kwauri nekuti vaona vhidhiyo "inoda vanhu kuona."

Sei maakaundi evaasanzi achinyanya kufarirwa iye zvino?

Mapfupi evhidhiyo mapuratifomu ave akanyanya kuomarara.

Iyo sisitimu haichafarira maakaundi makuru; pachinzvimbo, rinotarisa nezve "zvirimo relevance."

Maakaundi evashandisi venguva dzose anogona kukonzera nzira dzekurudziro, kuva nemitengo yakaderera, uye kusvika kune vateereri vakawanda.

Ichi ndicho chikonzero mabhizinesi akawanda ari kutanga "kurima matrix evanhuwo zvavo".

Iyo ROI yemushandirapamwe imwechete yakakwira zvakapetwa kanoverengeka pane iyo yemushandirapamwe wakanangana neanofurira mukuru.

Fungidzira izvi: a social media influencer ane miriyoni vateveri anotengesa zero zvigadzirwa.

Zvinorevei kana boka revanhuwo zvavo rine mazana mashoma vateveri rimwe nerimwe richitengesa maodha gumi? Ndiyo inonzi "uto remasvosve," uye ndiyo hondo chaiyo yekurarama-kutepfenyura e-commerce.

Maitiro ekutsvaga aya akajairwa mushandisi maakaundi kusimudzira zvigadzirwa?

Kutaura idi, pakutanga iri rakanga riri basa romuviri chose chose.

Nzira yekutanga: kukokwa kwemunhu-pamwe. Iwe unogona kuwana vashandi kana vashandi kuti vatore mabasa ebhizinesi uye uite kuti vasvike kune vanhuwo zvavo kuburikidza nemameseji epachivande kana makomendi.

Kiyi iri mukatichikuru-Mazuva ano matsotsi awanda saka usambobvuma mari. Shandisa nzira dzehunyanzvi dzekutaurirana uye zvekushandisa kukurukura kubatana. Interns vanogona kugadzira kumwe kuongorora kwekuita uye mibairo, vaine chinangwa chekupedzisira chekuwana rimwe bato kuti rivawedzere paWeChat kana kujoina boka.

Yechipiri zano: Shandisa zviwanikwa zviripo. Kutanga, unganidza zana kusvika ku200 vanhuwo zvavo, wozovakurudzira kuti vatore vanhu vakavapoteredza, asi panofanira kunge paine zvikumbaridzo. Semuenzaniso: iyo account inofanirwa kunge iine nhamba yakakwana yevateveri, zvirimo zvinofanirwa kuve zvine hunhu, uye zvinofanirwa kunge zvine maonero echokwadi.

Nzira yechitatu: kutsigirwa nemaakaundi epamutemo. Iyi puratifomu inogona kushandisa akaundi imwe kana maviri kugovera nyaya dzekugara-pamba-vanaamai kana vanhuwo zvavo vanoita mari, vachishandira zvese sezvibvumirano zvinovimbika uye ...drainageRangarira, iwe unofanirwa kuwana certification kuti uwedzere kuvimbika.

Rudzii rwomunhuwo zvarwo runokosha zvikuru?

Kune matani emaamateur maakaundi pachikuva, asiHaasi munhu wese anokodzera mari yekushandisa:

1. Avo vasina kuburitsa chero mabasa vanozorambwa.
2. Usabate avo vane vateveri vasingasviki zana kana mazana mashanu.
3. Usatarise izvo zvisingarambe zvichivandudzwa.
4. Vhidhiyo iyi yairatidza mutauro wakaoma uye mutauro usiri wechisikigo.KuteedzeraChero zvinhu zvisingaenderane zvinofanirwa kubviswa.

Mukupedzisa: Pakupera kwetraffic kune kuvimba uye simba remukati.

Munyika yekushambadzira, "traffic is king" yave "trust is king".

Iyo KOC zano ndeyechokwadi yekuvimba amplifier.

Kana munhuwo zvake akave nzvimbo yekukurukurirana yemhando, uye kana vhidhiyo yega yega inonzwa sekugovana kwechokwadi kwete kushambadza, ipapo simba rechiratidzo rinomuka zvechokwadi.

Mumutambo webhizinesi, vanhu vane mukurumbira painternet madzimambo, asi vanhuwo zvavo mapawn.

Chaunofanirwa kuita hausi kuva sycophant, asi kutora kutonga kwemamiriro ese.

Naizvozvo, mabhizinesi akangwara kubva kare akamira kushandisa mari kudzingirirana nevanozivikanwa painternet.

Pane kudaro, vanoshandisa data nemaitiro kugadzira zvisingaverengeki "mashura etraffic" asingaverengeki.

Remangwana rekurarama-kutepfenyura e-commerce harizove rekuti ndiani ane vateveri vazhinji, asi nezvekuti ndiani anonzwisisa algorithms, pfungwa dzevanhu, uye zviri nani.

Kune avo vanovaka mabhureki, rangarira izvi: mikana yechokwadi ndeyeavo vanotsunga kutenda kuti "diki traffic inogona kugadzira mafungu makuru." 🔥