Sei e-commerce purofiti iri kudzikira? Chinokosha pakukura chiri pakusarudza nzira yakarurama!

E-commerceChinhu chaicho chekudonha kwekambani hachimbofa chakatadza kuita purofiti, asi kuti mukuru aenda nenzira isiri iyo.

Pandakatanga kunzwa pfungwa yekuti "zvinangwa zvepurofiti zvinomanikidza vashandi kuti vashande nesimba," ndakapotsa ndasvipa tii yangu yemukaka.

Muindasitiri ye-e-commerce, maitiro aya akafanana nekushandisa kambasi kutsvaga WiFi - yakarasika zvachose.

Nguva pfupi yadarika ndakanzwa mumwe muridzi webhizinesi rekutengesa e-commerce achigovera kuti kambani yake ine vanhu 6, uye vakabatikana senge kuruka matenga zuva rega rega, vachitenderera nekukurumidza, asi havakwanise kubhururuka zvakanyanya.

Akataura kuti kukurudzira munhu wese, akaisa chinangwa chekuwedzera purofiti ye30% yechikwata, achitarisira kuti munhu wese achafemerwa kana aona nhamba.

Mushure mekunzwa izvi, chandaigona kuita kwaive kugomera nekuisa ruoko rwangu pahuma yangu: Uku hakusi kurudziro, ibhatani retimu pamudziyo wekumanikidza.

Mu e-commerce, purofiti chinhu chakakosha. Hachisi chinhu chinogona "kuitwa kuburikidza nekushanda nesimba"..

它是 Nzira yauinayo inotariswa negwara raunotora uye sarudzo dzaunoita, kwete nekuedza kwaunoisa.

Kuedza chii? Ndiyo accelerator.

Chii chinonzi strategy? Ndiyo chidhiraivho.

Kana chidhiraivho chisina kugadziriswa zvakanaka, kutsika gas pedal kunongoita kuti urasike nekukasira.

Sei iyo e-commerce indasitiri isingashandisi yechinyakare "stress management"?

Iyo e-commerce indasitiri indasitiri inopikisa zvakanyanya.

Fekitari huru hairevi hazvo kugadzikana kukuru.

Vanhu vakawanda hazvirevi hazvo kuwedzera kukuru.

Kuedza kwakawanda hakurevi hazvo kuwana purofiti yakakwirira.

E-commerce inyanzvi-yakanyanya indasitiri.

Wako nhasiWeb PromotionIyo zano iri kuenderana neazvino marongero here?

Uri kusarudza zvigadzirwa zvakanaka here?

Ko traffic yako matrix inoshandisa mikana iripo?

Pane here mabhodhoro mune yako yekutengesa cheni?

Aya akakosha ka100 pane kushanda maawa matatu ekuwedzera nguva.

Saka kana vashandi vakatarisa pavanhu, kushanda nesimba, uye maitiro, vanokanganwa chinonyanya kukosha - indasitiri iyi ndeyekukunda ne "kuita mafambiro akanaka."

Nei ndakatsunga kudaro? Nekuti ndakambosvirwa.

Pane imwe nguva, kambani inoyambuka muganhu yakaona kudzikira kwepurofiti.

Panguva iyoyo, boka rose rakanga richidedera nokushushikana.

Kana tikatevera maitiro echinyakare, tinogona kunge tichiita misangano mazuva ese, tichiongorora data mazuva ese, uye tichitarisa pakuurayiwa mazuva ese.

Zvakaguma nei? Ichaita kuti kambani yese itonyanya kuneta, uye purofiti ichadonha nekukurumidza.

Gare gare takasarudza kuita zvakapesana.

Hatina kushanda ovhataimu.

Hapana maKPI akawedzerwa.

Nguva dzekushanda hadzina kuwedzerwa.

Takaita chinhu chimwe chete: Wedzera zano rakakosha re "kuvandudza chigadzirwa" kagumi.

Nepo vamwe vachigadzira SKU imwe pasvondo, isu tinodyara zvakananga zviwanikwa kuti tiwane gumi pasvondo.

Chiito chimwe chete ichi.

Mwedzi mitatu gare gare, purofiti yakatyora marekodhi ese apfuura.

sei?

Mu e-commerce, kukura hakuitike ne "kuputsa zvinangwa".

Pane kudaro, vakawana budiriro ne "kubata akakosha mazano".

Effort is accelerator.

Strategy ndiyo injini.

Kana ukasatsiva injini yako ukaramba uchitsika gasi, rinokupisa, kwete kuita kuti ubhururuke.

Makambani anonyanya kuzivikanwa e-commercerufuNzira: Yakabatikana, asi isina maturo

Chokwadi kune akawanda e-commerce zvikwata:

Kubatikana mazuva ese.

Ndinovhunduka zuva nezuva.

Ndinonzwa sokuti ndine “zvakawanda zvokuita” mazuva ose.

Asi kana iwe ukandibvunza mubvunzo:

Zvatiri kuita nhasi zvine kukosha here?

Vanhu vazhinji vakaramba vakanyarara.

Hakusi kuti vashandi havasi kushanda nesimba, kana kuti havana njere.

Sabhuku havana kupa zano.

Kana vashandi vakashaya mazano, vanogona chete kuzadza mapeji nebasa ravo.

Kufanana nekuedza kutsvaira mvura nemutsvairo, haungambouwana wakachena.

Sei ndichiti "mabhonasi anofanirwa kupihwa kune avo vanogona kuuya nemazano"?

Ndinowanzo taura chimwe chinhu chinobaya kumba:

Munhu anoita chirongwa akakosha, asi munhu anoronga mazano akakosha anotonyanya kukosha.

Nzira yakanyatsosarudzwa inogona kutungamirira kumwedzi yekukura.

Kuchinja kwemaawa akawanda kunogona chete kuchengetedza kufambira mberi kwemaawa mashoma.

Naizvozvo, kambani inofanirwa kuve nemutemo:

Kune mazano anotungamira mukubudirira kwebhizinesi, bhonasi ye2 ichapihwa sezvinotevera:

Munhu akaronga zano - 15,000

Vanhu vanoita zano - 5000

Mumwe akandibvunza, "Kwakanaka here uku?"

Ndakati zvakanaka chose.

Nekuti zano nderokutarisa zvazvino kubva mukuona kweramangwana.

Kuuraya zvinoreva kutarisa kune ramangwana kubva panguva ino.

Value haina kumbofanana.

Ko kambani ine vanhu 6 chete ichiri kuda chimiro? Ehe saizvozvo.

Vakuru vazhinji vanotenda kuti:

Vanhu vashoma = hapana chimiro

Chimiro = Hombe Kambani Patents

Pfungwa iyi yaparadza vanhu vakawanda chaizvo.

Kunyangwe kambani yako iine vanhu 6 chete, inofanirwa kunge iine chimiro chakakosha:

Mumwe munhu anobata zano negwara. Mumwe munhu anotarisira nguva uye vashandi. Vamwe vanoita hurongwa.

Sei kugovanisa nenzira iyi?

Pasina gwara, munhu wese anongogumburwa. Pasina rhythm, kuuraya hakuna kutarisisa. Pasina chimiro, kushanda zvakanaka hakuzombogadzirisiki.

Makambani madiki anoda chimiro zvakanyanya nekuti haakwanise kukanganisa.

Iwe unofanirwa kudzidzisa iyo yepakati tsinga system yechikwata kubva paudiki- Tarisa pane zano, kwete mabasa.

Iyi ndiyo pfungwa yepasi kubva pa1 kusvika ku10, uye kubva pa10 kusvika pa100.

Iyo yechokwadi inodzika logic ye e-commerce haisi yekuedza kwevanhu, asi nezvekusarudza zano rakakodzera.

Kune vashandi vakawanda vanoshanda nesimba muindasitiri iyi.

Kune zvakare zvikwata zvakawanda zvinoshanda nesimba zvisingaite.

Asi zvikwata zvinosarudza gwara rakanaka zvichagara zviri izvo zvinokunda.

Kana uri kuenda kudivi risiri iro, kunyangwe ukaedza zvakadii, zvinozongokonzera kukura kwakashata.

Kusvika kupi kwaungaenda hakunei nekuti vashandi vako vanoshanda nesimba sei.

Zvinoenderana nesarudzo dzeshefu.

Uyu ndiwo mutemo unonyanya kufuratirwa, asi wakanyanya kukosha, ironclad muindastiri e-commerce.

Mhedziso: Strategic kufunga ndiyo chete moat yemakambani e-commerce.

Makambani mazhinji anokundikana kwete nekuti musika wakaoma.

Imhaka yekuti mukuru anongoshandisa “kushanda nesimba” kutsanangura zvese.

Muchokwadi, makambani ari kumberi anovimba nehunyanzvi hwepamusoro:

1. Ziva zvinhu zvakakosha zvakasiyana.
2. Tsvaga mareti ekukura.
3. Vaka hurongwa hwekugadzirisa.
4. Ita kuti timu ipedze nguva yavo pazvinhu zvakakosha.

Iyi ndiyo sirin'i yeindasitiri, uye zvakare muganho wekuti yakakwira sei kambani kubhururuka.

Chinonyatso fambisa kukura kwekambani hakusi kuneta kwekushanda nguva yakawandisa, asi nzira dzakajeka uye dzinoshanda.

Kana sahwira achinyatsonzwisisa pfungwa iyi, anenge atokunda zvipingamupinyi zvekukura izvo makambani akajairwa e-commerce haakwanise kupaza.

Muchidimbu, muchidimbu:Indasitiri ye e-commerce inkasitiri kuronga-yakanyanya, kwete kushanda nesimba.

Purofiti haina kuvakwa nevashandi vanoshanda nguva yakawandisa, asi nekubudirira mune akakosha mazano.

Vashandi vari kubatikana hazvienzani nekufambira mberi kwekambani.

Kuita kuti timu inyatsoshanda, unofanirwa:

1. Nangidzira ngwariro panzira dzinokosha.
2. Gadzira chimiro chekutanga.
3. Tupa avo vanopa mazano ekukura.
4. Deredza basa risina maturo.
5. Kuisa pfungwa panhungamiro kunokosha kupfuura kushanda nesimba.

Kana mabhosi achida kusimuka kubva ku "kutarisa vanhu" kuenda ku "mano ekutarisa," kukura kwekambani kunogona kutanga.

Kana iwe uri e-commerce bhizinesi muridzi, ino ndiyo nguva yakanakisa yekugadzirisazve kukura kwekambani yako pfungwa.