Maitiro ekuwedzera vateveri vazhinji paWeChat?Unyanzvi hwekunyora kopi kuti uwedzere otomatiki zviuru zvishanu zveshamwari dzemahara

Chen Weiliang : Ungawana sei vateveri vakawanda paWeChat?

Unyanzvi hwekunyora makopi kuti uwedzere otomatiki zviuru zvishanu zveshamwari dzemahara

Vatangi vachangotanga kudzidza kushambadza paindaneti uye kushambadzira kweWeChat vanowanzosangana nematambudziko akawanda, akadai se: Maitiro ekuwana vateveri vakawanda paWeChat? Ndeapi nzira dzekuwana vateveri paWeChat?

Muchokwadi, chero yakakwira-traffic chikuva, chero iwe uchigona kuidzidza nekungwarira, kune nzira dzekuwedzera vateveri paWeChat.

2 nzira dzekuwedzera shamwari

1. Shingaira kuwedzera shamwari

2. Wedzera shamwari zvishoma

Kana iwe wakachena, kune nhamba yeWeChat shamwari, unogona kuenda kuBaidu kutsvaga "WeChat boka" uye zvakananga kupinda muboka reWeChat kuwedzera shamwari.

Nekudaro, ini handisi kuzoshandisa nzira yekushingaira kuwedzera shamwari, nekuti kuwedzera mafeni nenzira iyi kazhinji haisi yemhando yepamusoro, uye kumhanya kwekuwedzera shamwari kunononoka.

Zvisinei, kana wakambopinda mukudzidziswa kwe e-commerce , senge makosi e e-commerce paChazuo Academy , kana kuti wakabatana nemapoka eWeChat anobhadharwa uko nhengo dzacho dzine hunhu hwepamusoro uye dzinoda kubhadhara mari yekudzidza kunokosha, zvinokurudzirwa kuti uvawedzere seshamwari.

Sei zvichinonoka kuwedzera shamwari?

• nokuti vazhinjiWechatWese munhu anofarira mameseji akawanda uye kushambadza kwechisimba, saka vakuru veWeChat, kuitira kuti vadzivise kushungurudzwa nemabhizinesi madiki, vakaisawo zvirambidzo zvakasiyana pahuwandu uye nzira dzekuwedzera shamwari mazuva ese.
• Vangani vanhu vanogona kuwedzera imwe WeChat account?WeChat yepamutemo muganho, yega yega WeChat account inogona kuwedzera kusvika ku5000 shamwari.

Iyi inotevera data ndiyo mhedzisiro yekuyedzwa kwedu kweWeChat zvirambidzo:

1. Vanhu vari pedyo:
Nhamba yepamusoro yevanhu yakawedzerwa vanhu gumi nevashanu / zuva, iyo frequency ndeye 15 nguva / zuva, uye nguva yacho 3 maminetsi.

2. Kuzunungusa:
Nhamba yepamusoro yevanhu yakawedzerwa vanhu gumi nevashanu / zuva, iyo frequency ndeye 15 nguva / zuva, uye nguva yacho 3 maminetsi.

3. Kutsvaga Kwebhuku Rekero:
Huwandu hwevanhu vawedzerwa vanhu vatanhatu / mumwechete, kuwanda kuri kushoma kashanu / zuva, nguva yepakati i6 maminetsi, uye huwandu hwevanhu hwakawedzerwa haupfuure makumi maviri.

4. Nharembozha, QQ import:
Chero bedzi inogona kutengwa kunze kwenyika kazhinji, kuwedzera kunoratidzwa kazhinji, uye vanhu 20-50 vanogona kuwedzera.

5. Drift bhodhoro:
Nhamba yepamusoro yevanhu yakawedzerwa vanhu gumi nevashanu / zuva, iyo frequency ndeye 5 nguva / zuva, uye nguva yacho 3 maminetsi.

6. Wedzera shamwari dzako: Usapfuure vanhu makumi matatu pazuva.

7. Kuwedzerwa kweshamwari isingashande: Unogona kuwedzera vanhu zana nemakumi masere chete pazuva.

(Nekukurumidza kusimudzira kwevashandisi veWeChat, WeChat ichave nekuwedzera kurambidzwa kuwedzera WeChat shamwari uye kupinda mumapoka eWeChat mukugadzirisa ruzivo rwevashandisi)

Naizvozvo, kungowedzera shamwari kuchave nekukurumidza, uye kungowedzera shamwari kuri nyore pane kushingaira kuwedzera shamwari!

Saka, ungawana sei shamwari dzisingashande mukushambadzira kwepamhepo ?

Iri ipfungwawo kubva kuna Chen Weiliang , yakavakirwa pa " New Traffic Theory ": maitiro ekuwedzera shamwari dzakawanda pasina kungoita.

"New Traffic Theory" ( 100% basa rekutanga raChen Weiliang , kodzero dzese dzakachengetedzwa naChen Weiliang )

Sarudza chikuva

• Kana iwe uchida kuwedzerwa seshamwari dzakawanda, vatsva vanogona kusarudza yakakurumbira post bars uye foramu nharaunda kuti vatange.
• Injini yekutsvaga ipuratifomu yepamusoro ine hupfumiSEOVanhu vane ruzivo vanofarira kutarisa injini dzekutsvaga uye kuita webhusaiti optimization, inovawo sarudzo yakanaka kwazvo.

research platform

Tsvagiridzo chikuva, pane maviri akakosha mapoinzi anofanirwa kuongororwa:

1. Mitemo yePlatform yekutsvakurudza

2. Tsvakurudza maitiro evashandisi

Mitemo Yepuratifomu Yekutsvagisa

1. Chinangwa ndechekudzivirira kurambidzwa kutyora.

• forum marketingmidhiya mitsvaMunhu wese anoziva kuti mitemo yeforum yega yega inosiyana .Post imwe chete inodzimwa muforum ino but not mune imwe saka munofanira kutsvaga mitemo yeforum.

2. Mukuwedzera, kuitira kuti uwedzere kuratidzwa kwezvinyorwa, zvakakosha kuti udzidze nzira yekukurudzira yepuratifomu.

Tsvakurudza maitiro evashandisi

Maitiro emushandisi pamapuratifomu akasiyana haana kunyatsofanana. Unoda kunyatso tarisa uye kudzidza maitiro evashandisi kubva pamaonero emushandisi:

• Ita nepaunogona napo kuvandudza hunyanzvi hwako hwekuona.
• Chii chinonzi Observation?Kuona ndiko kugona kutonga kufanana nekusiyana pakati pezviviri izvi.

Kuti udzidze maitiro emushandisi, unofanirwa kudzidza:

1. Ndingawana sei kutarisa kwemushandisi?
2. Ndingaite sei kuderedza chiyero chebounce?

1. Kukwezva kutariswa kwevashandisi: (1) Matambudziko evashandisi, (2) Mabhenefiti anokwezva

• Pakunyora kopi, zviri nani kurova marwadzo emushandisi uye zvinodiwa, uye kuve nehukama nemushandisi kukwezva kutarisa kwemushandisi.
• Bvunza vashandisi mibvunzo kuti udzidze zvakawanda nezve dambudziko ravo guru munzvimbo ino?
• Zvinoenderana nemapoinzi emarwadzo emushandisi uye zvinodiwa, kugovera mabhenefiti kunokwezva.

2. Deredza mukana wekusvetuka-svetuka: Kugutsa zvinodiwa nemushandisi uye kupa ruzivo rwakanaka kumushandisi.

• Chero bedzi marwadzo emushandisi asina kugadziriswa, izvo zvinodiwa hazvizadziswe, uye ruzivo rwemushandisi rwakaipa, zviri nyore kusiya.
• Naizvozvo, iwe unofanirwa kugadzirisa marwadzo emushandisi mapoinzi, kusangana nezvido, kuvandudza ruzivo rwemushandisi zvakanyanya sezvinobvira, uye kuderedza mushandisi bounce rate.

Ita basa

Kuti uite basa racho, pane 2 mapoinzi akakosha:

1. Ita mabasa maererano nemitemo yepapuratifomu

2. Tumira ruzivo runobva pane maitiro emushandisi

1. 1. Zvinyorwa zvakadhindwa zvine traffic yakawanda (mamwe maforamu anogona kutengwa nemubhadharo);
   2. Kana iwe usingakwanise kubhadhara kutenga, nzira yakajairika ndeyekupindura kune yepamusoro positi kudzivirira iyo post kunyura;
   3. Zvinoenderana nekumhanya kwekunyura kweiyo positi, pindura kune yepamusoro positi nguva dzese zuva rega rega, semuenzaniso: isa chiyeuchidzo chealarm, uye utumire kamwe chete maawa matatu (kana unogona kushandisa iyo yepamusoro positi.软件）。

Vateereri vakawanda (vazhinji)

Tevere, muchikamu chekuita basa, Chen Weiliang achagovana newe, mazuva gumi nemashanu emahara otomatiki ekuwedzera e15 hunyanzvi hweshamwari.

Chidzidzo chinotevera chekushambadzira paindaneti chakagoverwa nemushandisi wepaindaneti: Ndakawana vashandisi 4700 vakanangwa kuti vandiise paWeChat mumazuva gumi nemashanu.

Kunyanya kukosha, vese vakandiwedzera otomatiki, ini handina wandakawedzera

Ndinoziva chaunoda kuziva zvakanyanya ikozvino ndechekuti, ndakawedzera sei vanhu vazhinji munguva pfupi yakadaro, uye vese ava vanhu 4700 vanaamai vadiki, uye vashandisi vakanyanya, vakarurama, izvo zvakakosha. !

Chikonzero chekuti ndichashandisa boka iri zvakanyanya nekuda kwemukadzi wangu.

Nokuti kubvira paakazvara mwana, anopota achishanyira nzanga yaamai nevana, uye ini ndinombozviteerera.

Ipapo ndakaona kuti imwe yenharaunda yakanga ine motokari yakawanda, uye basa revashandisi rakanga rakakwirirawo.Zvinogona kutaurwa kuti iyi imhando yepamusoro ye "fish pond".

Associated user pain points

Pashure pemazuva mashomanana okuvandira, ndakaona kuti vanaamai vechidiki vakawanda vane matambudziko akawanda ekuti vangawedzera sei zvokudya zvekuwedzera kuvana vavo.

Iyi ndiyo nzvimbo inorwadza yemushandisi!

Saka, ndakatora nguva yekutsvaga ruzivo rwemagetsi pamusoro pekugadzirwa kwezvokudya zvekuwedzera paInternet, uye ndinonyatsoisa pfungwa dzakawanda mairi, ruzivo urwu runonyanya kushanda, kwete kungoitika.

Nekuti ini ndoziva kuti zvese zvese zvinoda kuterera, chero iwe uchiteerera, mumwe wacho anozozvinzwa.

Zvino zvatine data, chii chatinofanira kuita zvinotevera?

Nenzira, ndeyekunyora kopi inoyevedza.

Hunhu hwekopi hunotarisisa mwero weshanduko yevashandisi.Kutaura pachena, vangani vanhu vanogona kukuwedzera?

Semuyenzaniso, kana uine ruzivo, saka unogona kutumira positi wotaura zvakananga: Ndine ruzivo rwechikafu chemwana pano, kana uchichida, ndiwedzere paWeChat: XXX.Zvino zvaenda...

Unoona mashoko erudzi urwu achikufadza here?

Ehe, vamwe vanhu vachabatana, asi zvirokwazvo kwete 200-300 vanhu pazuva, handiti?

Dai muri amai mukaona zvakaita seizvi, waizoda chimiro chakadai here? (kushaya kukwezva)

Copywriting Analysis

Nokuti iyi ikopi inokwezva vashandisi, haina kunyanya kuoma, uye ini ndinokurudzira zvakananga chido pandinouya.

Kutanga, ngatitarisei mutsara wekutanga wechinyorwa.

Mundima yekutanga, ini ndichakuudza zvakananga mhedzisiro, ndiko kuti, mushure mekudzidza iyi yekuwedzera ruzivo rwechikafu, ini ndachinja kubva ku "kitchen njodzi mugadziri" kuenda kune "yekuwedzera chikafu mambokadzi"...

Kunyora mutsara uyu kunoita kuti mushandisi afunge here: kana akawana ruzivo urwu, angavewo shasha yechikafu chinopamhidzirana, saka haazonetse nezvekuita chikafu chekuwedzera zuva rese?

Mutsara wekutanga wakaita kuti vana amai ava vave netarisiro, uye moyo wavo wakaita kakukwenya, handiti?

Zvakanaka, chinotevera, ngatitarisei chikamu chitsvuku chefonti:

Unogona here kuona kuti chii chinowanzoitika chechikamu ichi chemukati?

Muchokwadi, chikamu ichi chemukati "chakanangana nemhedzisiro", kune izwi rehunyanzvi rinonzi "bullet".

Waona here kuti ndinongovaudza mimwe mibairo pano, uye izvi mhedzisiro ndizvo chaizvo zvavanoshuvira kuziva.

Handina kuvaudza, ndoita sei kuti ndiwane maresults aya?

Kana ari chaiwo maturusi, misimboti, uye matekiniki, ini handikuudze zvachose.

Vanaamai vanoita sei pavanoona zvinhu zvakadaro?

Urikuda kuziva here, chishuwo chako chemukati chakawedzerwa here?

Uri kutarisira kuwana bhuku iri zvakatowanda here?

Saka, panguva ino, kana iwe ukavakumbira kuti vawedzere WeChat yako kuti uwane ruzivo, havangamirire kukuwedzera iwe?

Mazita ane yakakwirira CTR

Kutumira munharaunda, uye chikamu chakakosha zvikuru, ndiro zita.

Musoro wacho ndewekushambadza mushambadziro.Inotara zvakananga mwero wakavhurika wepositi yako.Kana mushandisi asina chido chekuivhura, ndoda kuwedzera yako WeChat...

Musoro wenyaya yangu waive: "Nzira Yokudyisa Mwana Wako Chikafu Chakasimba: Hapana Kurwara, Hapana Kusarudza Kudya, Hapana Kurwara"

Ini ndichataura muchidimbu mapoinzi mashoma anofanirwa kucherechedzwa pakunyora zita:

1. Kutanga, zita rako rinofanira kupa bhenefiti zvakananga!

• Zvinorevei izvo?Tarisa zita rangu
• Zvokudya zvevana zvinowedzera seizvi:Haasi kurwara. Kwete vanodya zvemhando yepamusoro

Inobatsira sei?

Mushure mekuona zita racho, vanaamai vanogona kufunga nezve:

Kana ndikatevera nzira yaakandipa yekugadzira chikafu chekuwedzera kumwana wangu, mushure mekunge mwana adya, haazorwari, anodya, kana allergic, zvinova zvakanaka!

2. Pfungwa yechipiri ndeyokuti musoro wako unofanira kukwanisa kumutsa kuda kuziva.

• Kudzokera kuzita rangu, chikamu chekuda kuziva chiripi?
• Ndiro izwi rekuti "saizvozvi".
• Apo vashandisi vanoona iyi musoro, vanofunga here kuti: Mwana anodya sei zvokudya zvikukutu zvakadai?Ndinofanira kudzvanya kuti ndizvione.

Nenzira iyi, chinangwa chezita racho chinowanikwa here?

Moms vane shungu dzekuvhura post vazive?

Mushure mekupinda, yakapera, uye ini ndakanyengerwa zvakananga, saka nekuteerera akandiwedzera paWeChat.

Ini ndinonzwawo zvakaipa, zvinonzwa sekunge zvese zvakarongwa?

Kubva pazita kusvika pakunyora, kuwedzera WeChat, mushandisi anotungamirwa newe nhanho nhanho kushamwari dzako, izvo zviri nyore.

Panguva ino, maitiro ekukwezva vashandisi anopedzwa.

Chaizvoizvo, WeChat yakachinja mushure mekunge kopi yatumirwa.

Pazuva rokutanga, vanhu vanopfuura 200 vakandiwedzera, uye mumazuva anenge 15, vanopfuura 4700 XNUMX vakawedzerwa.

Chandinoda kutaura ndechekuti zvandiri kugovera ipfungwa, uye munhu wese anofanirwa kuiwedzera zvinoenderana nemamiriro avo chaiwo uye kutora zvirevo kubva pane imwe nyaya.

Kana iwe ukangokopa yangu seizvi, pasina kana hunyanzvi hwekuita zvachose, saka iwe unozoti zvakanaka kune micro-bhizinesi...

Huropi hunofanirwa kushandiswa, usaite ngura!

Vateereri vashoma (vashoma)

Nekudaro, vashandisi vakanangwa venyaya dzakagovaniswa pamusoro apa dzakangokodzera ruzhinji (vanhu vazhinji) vane vateereri vakawanda.

Kune e-commerce mapuratifomu ane vateereri vashoma (vanhu vashoma), kugovera nyanzvi webhusaiti optimization vashandi kuti vaite uye vagadzirise webhusaiti ndiyo inonyanya kushanda nzira yekuwedzera vateveri kuWeChat kushambadzira.

Kare, Chen Weiliang's blog pachayo yakanga isina mwoyo wekuikwidziridza kwenguva yakati.Ichokwadi, mumwedzi ichangopfuura, yakatanga zvachose kubva ku zero, asi iko zvino yakakwanisa kuwana huwandu hwetraffic kubva kumainjini ekutsvaga.

Kutaura zvazviri, kushandisa webhusaiti kusimudzira account yepamutemo yeWeChat kunoshanda zvakanyanya pane kusaigadzirisa zvachose, uye zvechokwadi inoshanda zvakapetwa ka100 kupfuura kushambadzira munharaunda !

Vamwe vanhu vanoti: "Maitiro ekushambadzira munharaunda kakapetwa ka10 izvo zvisina kushambadzira munharaunda ..."
 
Chen Weiliang akati: "Kana iwe ukaita webhusaiti optimization nechinangwa, mhedzisiro yekushambadzira yepamhepo zvirokwazvo iri nani ka100 pane iyo yekushambadzira munharaunda"!

Zvinangwa zveChen Weiliang's blog muna 2017:

• 1. Ita pa-saiti optimization kutanga, uye wozoita off-saiti optimization.
• 2. Kana iyo pa-saiti optimization inenge yaitwa, unogona kuisa pfungwa pane-off-site optimization.

Dambudziko guru rinosangana nemawebsite mazhinji e-commerce nderekushaikwa kwekugadzirisa mawebsite uye kushaikwa kwevashandi vane hunyanzvi hwekugadzirisa mawebsite kuti vaite kugadzirisa mawebsite.

Basa rekugadzirisa webhusaiti rinofanirwa kuitwa nevashandi vakadzidziswa.Vanhu vazhinji havana kutora chikamu mukudzidziswa kwakakodzera kwehurongwa uye havagone kuzviita zvachose.

Naizvozvo, kune e-commerce chikuva, kugovera nyanzvi webhusaiti optimization vashandi kuita uye kuita basa rakanaka muwebhusaiti optimization ndiyo inonyanya kushanda yepamhepo yekusimudzira kushambadzira zano.

Niche chaunga: kuvheneka boss

Kambani yemumwe waunodzidza naye akabatana neacademy ine varidzi vemwenje seboka rayo yavakatarisisa.Vanobatsira kuve varidzi vemwenje, kusimudzira zvigadzirwa uye kugadzira mawebhusaiti.

Ivo vane kugona kubatsira vamwe kuvaka mapuratifomu uye mawebhusaiti, asi e-commerce chikuva mawebhusaiti avanogadzira haana traffic, uye havazive nzira yekukwirisa webhusaiti, saka havagone kuzadzisa zvinodiwa nevashandisi zvachose. Vangabatsira sei vanhu kusimudzira zvigadzirwa?

Muchokwadi, hazvina kunaka kuita kudaro ... pane mukana wakanaka wekuti chimwe chinhu chikanganise.

Nekuti izvi zvakafanana nekushandisa nyama yemakonzo akafa ine chepfu kugadzira ma kebab, kuwana mari nekutengesa ma kebab enyama yemakonzo, uye kuwana purofiti yakawanikwa zvisiri pamutemo uchipesana nehana yako, izvo zvakafanana nekuisira vanhu chepfu kusvika vafa...

Bhuku raYanyan rakati: "Kunaka kunobhadharwa nemabasa akanaka, usataure chero chinhu uye usachidzorera, nguva haisati yasvika."

• Mubvunzo: "Pane mhinduro iri nani here?"
• Mhinduro: "Mhedziso, hongu!"

Izvi zvinotevera chirongwa chekusimudzira chakakodzera mapoka madiki evanhu:

Mhinduro dzemapoka madiki evanhu

Sezvo webhusaiti ine traffic yakawanda pasi rose iri injini yekutsvaga yeGoogle, uye webhusaiti ine traffic yakawanda muChina ndeye Baidu, kutaura zvazviri, tinoenda kune mamwe mawebhusaiti ekusimudzira, uye traffic yemamwe mawebhusaiti (kusanganisira makuru midhiya. mapuratifomu) zvakare inobva kune injini yekutsvaga pachayo, saka Kuita basa rakanaka mukugadzirisa webhusaiti uye kuwana nzira yekufambisa kubva kune injini yekutsvaga ndiyo nzira yakarurama.

Kune mawebhusaiti anotarisa kune vanhu vashoma, pane sarudzo mbiri: kuhaya nyanzvi yeSEO kana kutsvaga kambani yeSEO kuti igadzirise webhusaiti yako!

Pamusoro peiyo iri pamusoro 2-ku-1 sarudzo, pane zvakare yechitatu sarudzo inodhura-inoshanda, uye ini ndichave nemukana wekuigovera mune ramangwana, chero iwe uchiri kuteerera ^ _ ^

Pfupisa New Traffic Theory

Pakupedzisira, matanho matatu makuru eiyo nyowani yekuyerera dzidziso inopfupikiswa zvakare:

1. Sarudza chikuva

2. Chikuva chekutsvakurudza

3. Ita mabasa

Chinhu chinonyanya kukosha ndechekudzidza chikuva.Chero iwe uchigona kunyatsodzidza mitemo yepuratifomu uye maitiro emushandisi, gwara rekuita basa richava rakajeka kwazvo.Neiyi nzira chete iwe unogona kuzadzisa mhedzisiro nehafu yekuedza.

Mamwe matsva edzidziso dzetraffic nemitemo yepuratifomu, ndicharamba ndichigovera kana ndawana nguva. Welcome to the WeChat public account of Chen Weiliang's blog: cwlboke