Nei Alibaba akabudirira?Ongororo yezvikonzero zvakakosha zvebudiriro ye1688

Vanhu vazhinji vari kushamisika kuti Alibaba yakabudirira sei?

Chimwe chezvikonzero zvekubudirira kwaAlibaba kushandisa zita rekare, mukana mukuru wezita iri:Zvinozivikanwa uye zviri nyore kuyeuka.

Zvakavanzika zveAlibaba zvekubudirira

Zita rechiratidzo chekambani

musimboti:Rondedzera zvinhu zvinozivikanwa; kana vanhu vakazvidzidza vakawanda, vanozozvirangarira zviri nani; vanhu vazhinji vanga vari kuchikoro chepuraimari, uye vanogona kutsvaga mazita emhando kubva mumabhuku echikoro chepuraimari, mabhuku enhoroondo, uye ngano dzechinyakare.

1. Kwakabva zita reAlibaba

Alibaba kubva ku "Alibaba uye Forty Thieves":Ma YunPane imwe nguva pane imwe resitorendi muUnited States, akamboita kakupenga, akadana weta weresitorendi, ndokumubvunza kana aiziva zita rokuti Alibaba.Mushandi akapindura kuti aiziva, uye akaudzawo Ma Yun kuti chiperengo chaAlibaba chekuvhura pfuma yaive "Open Sesame".

Pashure paizvozvo, Jack Ma akabvunza vamwe kakawanda munzvimbo dzakasiyana-siyana.Pashure pomuedzo uyu, Jack Ma akawana kuti nhau yaAlibaba inozivikanwa zvikuru nevanhu munyika yose, uye kududzwa kwakada kufanana pasinei nomutauro wacho. "Kubva kuna mbuya vangu kusvika kumwanakomana wangu, vese vanoverenga Alibaba." Nenzira iyi, Jack Ma akatsunga "Alibaba" sezita rekambani.

Ma Yun akati: Ndakatumidza Alibaba kwete yeChina, asi yepasirese.Taobao, uye rimwe zuva zvichaenda pasi rose.Kubva pakutanga, hatisi kungoita mari chete, asi kugadzira kambani yakanakisa yepasirese inokwanisa kuita 102 makore.Nekudaro, iyo "Alibaba" zita rezita rakatengwa nemuCanada.Ma Yun aive nechokwadi chekuti zita renzvimbo iyi raizopararira pasirese mune ramangwana.Akashandisa US$50 yemari yekutanga ye1 yuan panguva iyoyo kutenga zvakare zita renzvimbo yeAlibaba kubva kuCanada.

2. Kwakabva zita raTaobao

Kutenga hakurevi kutenga, inzvimbo yakapfava yepfungwa.Nguva zhinji, kana ukafamba muchitoro usina chinangwa chakajeka, unogona kukwezvwa nezvinhu izvo zvaunofunga kuti zvakanaka.Kana iwe uchida kupinda mukati uye kutarisa, tarisa, iyi nzira ndiyo nzira ye "scouring".Paunoona chimwe chinhu chaunoda, unonzwa kuti ndiye, mwana iyeye.

Kutenga chimwe chinhu i "process plus result" chiitiko.Nguva zhinji, kunyangwe ukasawana pfuma, unonzwa kugutsikana.Ndave ndakanyura mune iyi manzwiro, kunzwa kunofadza kwazvo.Kuzvitengera zvinhu pamhepo zvakare inzira ye "kukorobha" uye "kutenga".Ingori kuti chitoro chaunopinda hachisi kuenda kunzvimbo nenzvimbo, asi kuita maitiro nemaoko pakombiyuta skrini.Izvi zvese ndezvekugutsa kunzwa kuri mumoyo mangu.

Nekuda kweizvozvo, izwi rekuti "Taobao" rakagadziriswa, uye chigadzirwa chakanziwo "mwana". Zvinonyanya kukosha, chigadzirwaDNA--kunakidza,HupenyuMaitiro ekuve ane hushamwari, ane hushamwari, uye diaosi agadziriswa.Iyi ndiyo "competitive barrier" yaTaobao, uye ichavawo "cage" yeTaobao.

3. Kwakabva zita rekuti Tmall

Vakadzi ndiro boka guru revatengi muTaobao Mall. Vakadzi vanozvarwa vachida katsi. Ndinofunga kuti zita rekuti "Tmall" nderevakadzi.

Nezvekwakabva zita rekuti Tmall, Jack Ma akatsanangura:

Kare ikako, Taobao Mall payaizochinja zita rayo, vandaishanda navo vakasarudza mazita akawanda ekusarudza kubva maari.

Ndakati ndichisvika kumba husiku ndakageza ndisati ndarara ndokuzongofunga izwi rekuti "Tmall" ndakafara zvekuti ndakabva ndafonera vamwe vangu.Inzwi rekusuwa uye kutsamwa rakauya kubva kune rumwe rutivi rwemakrofoni: "Izvi zvingaitwa sei! Yakanyanya TMD ivhu! ".Handina kukanda mapfumo pasi, ndakadaidza vandaishanda navo uye shamwari dzakawanda mumwe pashure pomumwe, ndichingotukwa, kusekwa uye kuora mwoyo.

Mangwanani akatevera, mumwe wandaishanda naye muhofisi akatumira shoko kwandiri kuti ndisadana zita rechipoko iri.

Haha ndipo panofadza.Ndinofunga sezvo munhu wese achivenga zita iri, rinoratidza kusiyana kwezita iri.Mazita haana zvaanoreva, uye anova nezvaanoreva paanodudzwa nevanhu vakawanda.Isu tinotonga kuti zita richatukwa nevanhu vakawanda kana rangoziviswa.Ndinofunga kuti zita racho rinofanira kurangarirwa.Kana vanhu vakawanda vachiritsiura, rinokurumidza kupararira.Chakakosha ndechekuti wozowedzera sei chirevo chetsika pazita gare gare.

Pasi pekunyadzisa kwangu, takatanga "Tmall".Haha, chokwadi, kutsiura kwakatora mazuva mana. . .hey-hey. .Mazuva mashanu gare gare vanhu vakafunga kuti zita racho rainakidza.

Nhasi, hapana anofunga kuti pane chakaipa nezita rokuti "Tmall".

(Mavambo emazita eAlibaba, Taobao naTmall akagovaniswa pamusoro anogona kuwanikwa paInternet)

Tevere, ini ndichagovera 3 mienzaniso yemazita ehomophonic.

Homophonic mazita

• Batanidza mazwi akakosha:Zviri nyore kurangarira, zviri nyore kuparadzira, zviri nyore kutaipa.

muenzaniso

1. Hee Travel Notes:Mazwi ekushambira evana akatumidzwa zita rokuti Xiyouji, uye bhizinesi rakavandudzika pakarepo.

2. Entrepreneurial state:Diplomacy zvinoreva kubatsira vamwe kutanga mabhizinesi.

3. 1688:Alibaba 1688, zvichireva nzira yese.

brand power model

Chen Weiliangkuita WeChatPublic account promotion,midhiya mitsvaMuchiito chekushanda, ini pachangu ndakapfupikisa seti yemamodheru anonzi "brand power model":

Chero kambani kana munhu anoda kuvaka brand anogona kushandisa iyi seti ye "Brand Power Model" kuwedzera simba remhando.

itaPositioning

Kuti uite izvi, unofanirwa kuzvibvunza mibvunzo mitatu:
(1) Boka rangu revashandisi ndiani?
(2) Ndeapi ari 3 avo makuru ekurwadziwa?
(3) Ndedzipi mhinduro dzandinogona kupa?

Mushure mekunzwisisa iyi mibvunzo mitatu, unogona kuzviitira iwe pachako nzvimbo uye ugozviita nyanzvi mune imwe ndima.

Pano "aWechatNhengo dzeguta” semuenzaniso:

1. Ndivanaani vashandisi venhengo yeWechat Mall?
(1) Avo vanoda kuita mari sediki-bhizinesi rine njodzi yakaderera;
(2) Vanhu vanoda kudya nemitengo yakaderera.

2. Ndeapi matatu makuru ekurwadziwa kwenhengo yeWeChat mall?
(1) Ruzivo rwekupa rusina kukwana, haugone kuwana zvigadzirwa zvakakodzera kukwidziridzwa kwavo;
(2) Mutengo uye njodzi yekuhodha zvinhu zvakawandisa nekuda kwekudyara kukuru kwemumiririri kune chimwe chigadzirwa.
(3) Zvakaoma kuita mari nenzira isingadhuri uye isina njodzi.

3. Ndeapi mabhenefiti (mhinduro) andinganakidzwa senhengo yemicro mall?
(1) Huwandu hweruzivo rwekupa, sarudzo dzakawanda, zviri nyore kuwana zvigadzirwa zvekusimudzira;
(2) Hapana njodzi yemari uye kuchengetedza kune chimwe chigadzirwa kutengeswa panzvimbo yevamwe;
(3) Ita mari ne zero mutengo uye pasina njodzi;
(4) Nakidzwa nemitengo yakasarudzika yenhengo uye chengetedza mari yekushandisa yako wega.

fambisa pfungwa

Chii chinonyanya kuparadza?Chinhu chinoparadza uye chine simba zvakanyanya pasi rose kuparadzirwa kwemazano.

Apo Jack Ma anotaura pasi rose, ari kuparadzira mazano.

Vanhu vose vane simba zvikuru pasi pano vari kuparadzira pfungwa, Marx ane Das Kapital, Lao Tzu ane Tao Te Ching, Confucius ane The Analects, uye vavambi vorudzidziso ivavo vane rinenge bhuku rimwe rekare rokuparadzira dzidziso yavo.

Naizvozvo, kana bhizinesi richida kukwidziridza pesvedzero yemhando yaro, rinofanirwa kumisikidza sisitimu yedzidziso yechiratidzo chemhando, kuparadzira mazano aro, uye nekudaro kuwedzera simba rayo remhando.

ndinogoveraWeb Promotiondzidziso yezivo, kupfupikisaWechat marketingMuenzaniso weunyanzvi ndewokuparadzira pfungwa dzangu, uye vaverengi vanonzwa vaine mubayiro mushure mekuverenga, nokuti pfungwa dzandinoparadzira dzakabata vaverengi.

kuita zvekushambadzira

Kana uchida kuparadzira pfungwa, unofanira kuita nhema, uye kune nzira dzakasiyana-siyana dzokuparadzira dzinogona kushandiswa pakuparadzira.

zvakasiyana-siyana zvinofamba

网络 营销Kune nzira dzakawanda dzekusimudzira, uye inotevera rondedzero yeakasiyana akajairwa network ekusimudzira maitiro.

(1)itaSEOnyora chinyorwa:
SEO yakapfupikiswa kubva kuChirungu Kutsvaga Engine Optimization, shanduro yechiChinese ndeye "search engine optimization", uye zita reChinese "webhusaiti optimization" - nhevedzano ye-on-saiti optimization uye off-saiti optimization yewebhusaiti, kuitira kuvandudza webhusaiti. Mazwi akakosha muzvinjini zvekutsvagisa Chiyero, kukwirisa chinzvimbo, kunowedzera mukana wekuratidzwa.

Nzira yekuita SEO kunyora zvinyorwa ndeye SEO refu muswe keyword strategy, iyo yekuunganidza mibvunzo nemhinduro izvo vashandisi vanonyanya kunetseka nazvo.

Tinogona kutsvaga imwe mudzi pamawebhusaiti eQ&A akadai saBaidu Ziva uye Zhihu, semuenzaniso: "Mutorwa”, iwe uchawana yakawanda yemibvunzo yakadai, unganidza mibvunzo, muchidimbu mhinduro uye nyora 1 chinyorwa pazuva, unogona kuunganidza zvingangoita zana mumwedzi mitatu uye nekukurumidza kuva.UFOIni ndiri nyanzvi yekutsvagisa, uye kune zvinyorwa zvinopfuura 300 pagore, uye zvinoputika mushure menguva refu.

Kiyi yekubudirira kwaAlibaba

Alibaba ndiyo yekutanga webhusaiti yeChinese B2B webhusaiti kuita Chirungu SEO.

• Rangarira ichi chizaruro chekubudirira kwaAlibaba, chinogona kukuunzarisingagumiHombe kubata!

Maererano nekuona kwangu, webhusaiti yeChuangyebang iri kuitawo SEO.Baidu kutsvaga "entrepreneurship" inowanzoita peji 1, uye Google kutsvaga "entrepreneurship" inowanzoisa peji 1. Naizvozvo, Chuangyebang's WeChat public account promotion method inoshanda zvikuru, uye mafeni Automatic kukura, zvinogona kuoneka kuti SEO idanho rakasimba kwazvo.

(2) Mabhuku akatsikiswa:
Pesvedzero yekunyora zvinyorwa haifanirwe kurerutswa, uye inozopedzisira yaputika nekufamba kwenguva.

Ndakaona shasha zhinji dzepa internet dziri kufambisa pfungwa dzavo kubva vachiri vanhu vane mukurumbira.Nekupanana pamwe nekunyora zvinyorwa zvakabva zvaita kuti vatsigiri vakawanda vavimbe navo,ndokubva vakumbira vatsigiri kuti vaungane pamwe nekutsikisa mabhuku.IzviKuteedzeraKufurira.

(3) Vhidhiyo Marketing:
Mhedzisiro yekushambadzira kwevhidhiyo haina kushata kupfuura kunyora zvinyorwa, tinogonaYOUTUBEZvinogona kuonekwa kubva paInternet kuti zvechokwadi kune vazhinji vane mukurumbira paInternet vanoshandisa mavhidhiyo kugovera hunyanzvi hwavo uye ruzivo rwavo, vachiwana kutariswa kwakawanda uye kuwana zvese mbiri uye hupfumi.

(4) Zvemagariro enhau uye mitsva yekushambadzira midhiya:
Goverana zvinyorwa nemavhidhiyo pasocial media uye matsva midhiya mapuratifomu kuti uwedzere kuratidzwa uye kuvandudza pesvedzero yemhando.

(5) WeChat kushambadzira:
Munguva yeInternet nharembozha, vashandisi vangangove vese paWeChat. Kana iwe uri bhizinesi reWeChat, kana ukashandisa yako WeChat account, WeChat public account, WeChat group (Community Marketing) zvakasanganiswa pamwe chete inzira inobudirira yekuparadzira.

Humwe WeChat hunyanzvi hwekusimudzira kushambadzira, ini ndichagoverawo kuburikidza neWeChat public account (ID: cwlboke) mune ramangwana, ingoramba uchiteerera ^ _^

Wedzera mafambiro

Mafambiro akasiyana-siyana ari pamusoro apa haana maturo, asi anoda kuurayiwa kunoshamisa, uye zvinotora nguva kuunganidza kuti uone zvibereko zvakanaka.

Pedza imwe mari kushambadza, shandisa ine simba midhiya mitsva uye kofi hombe kusimudzira, uye ona maitiro nekukurumidza.Intercept CollegeVamwe vanhu vari kushandisawo hunyengeri uhu hweWeChat public account promotion).

Zvakadiniko nedenderedzwa rakashata?

Zvisinei, kana iwe uchingovimba nekushandisa mari pakushambadzira, chero bedzi purojekiti iri mukurasikirwa, zviri nyore kupinda mudenderedzwa rakaipa.

saka,Chen WeiliangKuti ikubatsire kupinza mamwe emahara traffic nyowani, isu tinopfupikisa "dzidziso itsva yekuyerera":

Asi sezvo kusati kwanyanyo kurumidza, ndichaongorora dzidziso itsva yetraffic uye makesi kana ndawana mukana, uye ndogovera iyi "iyo itsva traffic theory" paWeChat yangu yeruzhinji account. Welcome to scan the code and follow ^_^

Yakawedzerwa kuverenga:

• Kana murume weZAC naWang Tong vasingaite SEO, vanozodhonza sei 3 ip? (Chidimbu cheNew Traffic Theory)