2 hombe pfupi vhidhiyo oparesheni mateki, inokwezva anopfuura bhiriyoni 6 zvinoonekwa mumwedzi mitanhatu

Chen Weiliang: 2 mahombe mapfupi ekuita vhidhiyo maitiro, 6 mwedzidrainagePamusoro pe 15 bhiriyoni maonero

Chen WeiliangNyaya huru yeblogi nhasi ipfupi vhidhiyo yebhizimusi chirongwa "Imwe Miniti Kutaura Nezvehutano".

"One Minute Talking About Health" (vhidhiyo skrini)

Muchikamu chechipiri chegore rapera (2016), vhidhiyo pfupimidhiya mitsva, kuchiri kupisa, uye kune matimu emavhidhiyo mapfupi munzvimbo dzakasiyana anozviita.

Zvisinei, kubvira 2016, nguva yebhonasi yekushanda yeWeChat yepamutemo account yapera, uye nekuda kwekambani yevhidhiyo pfupi, inodhura, uye zvechokwadi, mamwe makambani akaunganidza mari yekushanda.

Panguva iyoyo, nekuda kwedambudziko remuenzaniso wekushanda, kuwedzera kwevateveri kwakanga kuchiri kuduku, izvo zvakaita kuti kukundikana kwehuwandu hwekushanda kweprojekti iyi.

Kune mamwe zvikwata zvisati zvakwidza mari, nokuti vhidhiyo iyi inoshandisa kugadzirwa kwevhidhiyo kuti iwedzere vateveri, mari yekushanda yakaderera zvikuru, uye yave isingakwanisi kuita purofiti kwenguva yakareba, izvo zvinoita kuti irege kugadzikana.

XNUMX. Self-star mode

Ndeupi rudzi rwemhando nyowani "Imwe Minute Kutaura Nezvehutano" iyo inogona kuwana anenge 15 bhiriyoni maonero eQuanwang muhafu yegore?

Ini ndichakuudza ikozvino kuti chaiyo oparesheni modhi ishanduko huru kana ichienzaniswa nemamwe makambani mapfupi evhidhiyo.

Muchokwadi, iyi operation modhi zvakare dzidziso isina kujeka, inogona kunzi idzidziso yebhizinesi vhezheni.Ngatitaure nezve mashandisirwo emazano epurojekiti iyi.

Nekuti uyu wekuzvionera wega munzvimbo dzakasiyana dzakasimukira ndizvo zvatiri kukurudzirawo.Tinovimba kuti vanhu muzvikamu zvakasiyana vachave nyeredzi mumunda mako.

Saka taura nezve timu yehutano muminiti imwe, iyi mhando yepfungwa yekuvhiya inogona kushandiswa mune chero kupatsanura (yakatwasuka) wega-nyeredzi ndima.

Vanhu vazhinji vanoteerera kune yepamutemo WeChat account inotaura nezvehutano muminiti imwe, uye inotaura izvi, unoita seunoverenga izvi, kureva, makumi ezviuru zvevanhu zuva rega rega, maonero e15 bhiriyoni anobva kupi?

Muchokwadi, haasati anzwisisa, iyi ndiyo yepamusoro-dimensional yekushandisa modhi.

Mashandisirwo echikwata chechikwata haafungidzirwe egaPublic account promotionChinangwa ndechekuwedzera mafeni, asi kuwedzera pesvedzero yekoramu yevhidhiyo munyika.

Nemhaka yokuti ikozvino kutarisa kwehutano kunonyanya zera repakati uye vakwegura, kutepfenyura kwezuva nezuva kwehutano muminiti imwe chete, asi mumapoka ezera repakati nepakati, ichiri nesimba guru.

XNUMX. HombedrainageMaitiro

Web PromotionMisa drainage, kuti ungazviita sei?Inofanira kunge iri yekushandira pamwe nemaakaundi eruzhinji atove nenhamba huru yevashandisi.

Nekuti mazhinji emaakaundi ehutano everuzhinji, kusanganisiraHupenyuIyo yeruzhinji account yekirasi, ivo vatove nenhamba yakakura kwazvo yevateveri.

Ipapo isu tinonyanya kushandira pamwe nerudzi urwu rweWeChat yeruzhinji account, iyo yakaenzana nekubuda kwemukati.

• Nekuti mazhinji ezvino akabudirira eruzhinji maakaundi akabudirira, kwete kutaura kuti hunyanzvi hwake hwekuita hwakanyanya kutariswa (izvo zvinonyanya kuoneka).
• Zvinotonyanya kukosha, ivo vakatopinda iyo yekuvhiya bhonasi nguva yeWeChat yepamutemo account.
• Nekuda kwekuti vakakurumidza kuzviita, zvinonzi vaunganidza vatsigiri vakawanda.Indasitiri yese ine nguva yebhonasi yakadai.

Copyright yakasarudzika yakashandurwa kuita yakagovaniswa

Zvichienderana, zvemhando yepamusoro zviri kushomeka kune isiri yepakutanga tuba.

Zvadaro, shanduko yaitwa mune zano rekuparadzira mavhidhiyo mapfupi uye mazano ekodzero, kubva kune yekutanga yakasarudzika kune yakagovaniswa modhi.

Nekuti, zvisati zvaitika uye ikozvino, ruzhinji rwemapoka mapfupi ekugadzira vhidhiyo, mazano avo ekushandisa maakaundi eruzhinji ndeaya:

• "Vhidhiyo yangu yabuda, uye ini ndinogona kuishandisa chete. Handikusiyei kuti mushandise mamwe maaccounts enyu. Kana paine akaishandisa, ndinomhan'arira mumwe munhu nekutyora mutemo."
• Izvi ndizvo zvinoitwa nezvikwata zvevhidhiyo zvakawanda.

Ipapo tinogona kuita zvakapesana.Kune kunyange vashandi vashoma vanotaura nezvehutano muminiti imwe chete.Vanonyanya kuuya kuzoshandisa maakaunzi eruzhinji eWeChat senzira yekukurudzira maakaundi eruzhinji kweminiti imwe chete kutaura nezvehutano uye kuvarega vachiishandisa mahara. .

Kana tikaenda mberi, tinotomuitira yakasarudzika vhezheni yevhidhiyo yega yega.

• Musandiudze zvandatumira izvozvi, ndezveMaimai Health...
• Tongoti, Maimai Health, uye One Minute Talk about Health, dzakagadzirwa zvakabatana

Kupera kwevhidhiyo:

1. Maimai Health
2. Hutano muminiti
3. Co-yakagadzirwa

Pakupera kwevhidhiyo, pachave ne "kubatanidzwa kugadzirwa" kune mamwe ane hukama neveruzhinji maakaundi.

Neiyi nzira ivo vanodisa zvikurukuru kubatira pamwe nesu.

• Nekuti vanogona kuwana vhidhiyo yakadai vasina kushandisa kana penny, zvinoita kuti vateveri vataridzike sekunge vakaisa mari yakawanda yevashandi, zvinhu uye mari kuti vagadzire vhidhiyo (saka ivo vanoda chaizvo kushanda nesu).
• Kune maaccounts akawanda erudzi urwu.Mushure mekunge chirongwa ichi chabuda zuva nezuva vanochitumira mangwana acho.Ndiwo mabudiro akaita 6 bhiriyoni maonero e "One Minute Talking About Health" mumwedzi mitanhatu.
• Ndiko kuti, kwese kuChina, kune zviuru zvakafanana zveWeChat account account, uye mavhidhiyo akadaro anoshandiswa mazuva ese.

(maonero evhidhiyo yemumwe wako)

Patakasimbisa izvi zvemukati zvakabuda seyekushandisa modhi, budiriro yacho yakakurumidza kwazvo.

Nekuti vazhinji veava vanhu veruzhinji, ndiye denderedzwa remukati, uye isu tinongoitika kuti tigone kupa zvemhando yepamusoro zvemukati.

Naizvozvo, nerubatsiro rwemapuratifomu eakaundi yevamwe vanhu, pesvedzero yekoramu yedu, kunyanya pesvedzero yemapoka ezera repakati uye evakuru, inosimudzirwa nekukurumidza.

Panguva iyoyo, paiva nenyaya zana dze“One Minute Talking About Health” (chinyorwa chimwe pazuva), nhamba yenhepfenyuro yaingova mamiriyoni 100. Pakazosvika nyaya 100, nhamba yose yenhepfenyuro yaigona kusvika mabhiriyoni 3. .

Copyright kugovera purofiti modhi

A column, vhidhiyo, WeChat yeruzhinji account, chero iine yakawandisa kutarisisa uye kuratidzwa, saka inofanirwa kuve ine kukosha kwekutengesa.

Saka, panguva ino, pane chaizvo kukosha kwakasimba kwekushambadzira.

Semuyenzaniso, maonero anosvika miriyoni mazana maviri pamwedzi, tobva tatengesa kodzero dzekupa mazita ekoramu yevhidhiyo, pamwe nemamwe mabhodhi ari padhesiki remudzidzisi, zvimwe zviziviso pamadziro ekumashure, uye mamwe mazita emhando.

Muchokwadi, inogona kuwanikwa muchimiro chemari yekushambadzira.

Nekuda kweiyi vhidhiyo pfupiE-commerce, Muchokwadi, iyo pfungwa yekutengesa kushambadzira yakangofanana neiyo column zita rezviteshi zveTV.

Chero bedzi iwe uine huwandu hukuru hwekutamba, kune vazhinji varidzi vemhando vanoda kukutumidza zita.

Title tsananguro

1. Title rutsigiro inzira yekusimudzira makambani.Shandisa zviitiko zvepamusoro-soro kuti uwedzere kuoneka kwako uye kusimudzira zvigadzirwa zvekambani yako kana masevhisi, nzira yehukama neveruzhinji yakafanana nekushambadzira.
2. Rutsigiro rweTV rutsigiro ndeimwe yemhando dzakakosha dzekushambadzira kweTV, iyo inogona kukamurwa kuita zvikamu zviviri: zita rekoramu uye zita remitambo.Pamusoro pezvo, mafomu ekushambadzira akasarudzika anosanganisira zita rekoramu, chiyeuchidzo chekoramu yekuona, kutepfenyura kwakakosha, zita rekoramu, gwara rechirongwa, trailer nyowani yemubhaisikopo, kuguma-kwe-kiredhiti banner, komputa yekudzosera pani, nezvimwe.
3. Chiitiko che "Mengniu Super Girl" chiitiko chakatumidzwa zita reMengniu Dairy.

Zvakare, kune yega yega vhoriyamu yekutepfenyura, tinogona kupa uyu mubatsiri kana mhando inoshambadza.

Mufananidzo wemumwe weparuzhinji account waakataura kuti anogona kunyatsoziva:

• Zviziviso zvinoratidzwa kupi?
• Ndeapi maakaundi eruzhinji akaiswa mukati?
• Yakaratidzwa kangani?
• (Tese tinogona kumupa data rakadzama)

Kufemerwa kutsva kwekushambadzira

Izvo zvakati, shamwari zhinji dzinogona kufemerwa neizvi, kureva kuti, yega yega munda wakatwasuka unogona kushandisa rudzi urwu网络 营销modhi yekugadzira inoenderana pfupi vhidhiyo column.

Nekuda kwemamiriro ezvinhu matsva ezvinobudisa nhau, nzvimbo imwe neimwe yakatwasuka yakaunganidza nhamba huru yeakaundi yeruzhinji, misoro yenhau, uye ruzivo rushoma.

wobva waitaWechat marketing, kunyangwe kwete mumhando yekushambadzira kwevhidhiyo, asi muchimiro chechinyorwa chemukati kushambadzira.

• Somuenzaniso, pane kunyoraUFOChidzidzoKuteedzeraMunhu akanaka kwazvo, huya pano undiudze kuti anotipa chinyorwa chemhando yepamusoro mazuva eseMutorwaUFOChinyorwa chekutsvakurudza.
• Zvadaro, haasiye kodhi yake yeQR pairi, ingosiya zita remunyori, saka isu tinogamuchirwa.
• Nekuti vanhu vazhinji havarambe zvemhando yepamusoro, uye vanozopedzisira vawedzera mafeni, kana mafani pane yake yeruzhinji account, anogamuchirwa.

Reference format:

munyori | zita remunyori
Kwakabva|Zita Rekare Reakaundi (ID: XXX)
Sumo yemunyori / yepamutemo account sumo zvinyorwa [grey font]

corporatization kugadzira mambure tsvuku

Shamwari dzakawanda dzakataura kuti iye anoda kuzviratidza pachake, asi haana kunaka pakuita kuonekwa pachena kana kunyora zvinyorwa ari ega, saka anogona kushanda mufomu yekambani.

Mudzidzisi: Chen Maohao (vhidhiyo skrini)

• Ndiko kuti, iwe unogona kubva munyika usingaendi kumberi dhesiki iwe pachako.
• Ipapo iwe unogona kutakura munhu ane mukurumbira painternet, kurongedza nyanzvi mune imwe nzvimbo, uye kumuita mutauri wako.
• Semuenzaniso, vanhu vari muchikamu che "One Minute Talking About Health" havasi kunze kwenyika.
• Ingo rongedza chiremba wekare anozivikanwa weChinese mushonga, ngaauye kukambani yedu, uye yekutevera kushambadzira, zvakakwana kuve chibvumirano.

Chen Weiliangkupfupikisa

Vhidhiyo pfupi yemvura inofanira kusanganiswa ne "dzidziso itsva yekuyerera"kushanda:

1. Sarudza chikuva
2. research platform
3. Ita basa

(byChen Weiliang 100% yepakutanga pfupiso "Model yeNew Traffic Theory")

Kutarisa paTencent Vhidhiyo uye WeChat zviri pamutemo account mapuratifomu, tsvagiridzo papuratifomu mushandisi maitiro:

• Parizvino, zvikwata zvevhidhiyo zvipfupi zvakawanda zvinongokwanisa kuzvishandisa ivo pachavo mushure mekugadzira mavhidhiyo (zvisina kunetsa kushandira pamwe).
• Isu tichaita zvakapesana, kugadzira zvemhando yepamusoro zvemukati, uye topedza ne "xxx xxx co-yakagadzirwa", kana "ingosiya zita remunyori & yepamutemo account ID (hapana QR kodhi)" kusimudzira, kutiZviri nyore kuwana mikana yakawanda yekubatana.
• Maakaundi asiri ekutanga anoshaya zvemhando yepamusoro.Kana mushandirapamwe wapera, isu tinongoda kuita mabasa sezvatakaronga, uye kubudirira kunenge kwave pedyo!

Kugovana imhando yemufaro, kufara kwazvo, haha ​​​​O(∩_∩)O~

Kunyora pano, chinyorwa ichi chinopera pano!

Kana iwe uchinzwa kuti wawana chimwe chinhu, unogamuchirwa kuti utumire mberi, uye teerera kune Chen Weiliang's blog public account: cwlboke