Ngaba abasebenzi be-e-commerce abaphumeleli? Indlela yokuqeqesha yeyona nto ibalulekileyo ekuphuculeni ukusebenza.

Ngaba wakha wazibuza ukuba kutheni ukuvuza abasebenzi ngenxa yokusebenza kakubi kungatshintshi imeko?

Kwiminyaka emithathu edlulileyo, i-J ilawule abasebenzi abangaphezu kwama-500 kwaye ibone into echaseneyo nengqiqo: kwi-90% yabasebenzi, xa bejongene nokukhetha phakathi "kwempumelelo evuzayo" kunye "nokohlwaya iimpazamo," le yokugqibela isebenza ngakumbi kuneyokuqala.

Unobangela oyintloko wengxaki ongenako ukusonjululwa yimivuzo

Iingcamango Ezingachanekanga Eziqhelekileyo Malunga Nenkuthazo

Abanini bamashishini nabaphathi abaninzi abanalo ukuqonda okunzulu ngenkuthazo, bekholelwa ukuba lo gama nje benikwa imivuzo eyaneleyo, abasebenzi baya kuyiphucula ngokuzenzekelayo indlela abasebenza ngayo.

Kodwa ngaba kunjalo ngokwenene?

Ngokutsho kophando lukaRichard Lawrence no-Alexander Lash, "isohlwayo sisebenza ngokuphindwe kathathu nesiqingatha kunomvuzo ekuguquleni indlela yokuziphatha."

Masithathe umzekelo othile ukuze sicacise le ngxaki.

Uvavanyo lweNgxelo yemihla ngemihla ka-J

Isohlwayo sesona sibalulekileyo.

UJ wakha wacela abasebenzi abangama-20 ukuba babhale iingxelo zemihla ngemihla, esithi umvuzo we-200 yuan uza kunikwa ngokubhala iingxelo ezili-12 ngenyanga, nokuba kubhalwe igama elinye kuphela.

Iziphumo bezimangalisa: emva kwenyanga yokuqala yovavanyo, ngabantu ababini kuphela abafumene umvuzo.

Kwinyanga elandelayo, uJ watshintsha umgaqo-nkqubo: ukuba awubhali amanqaku ali-12, uza kuhlawuliswa i-200 yuan ngelinye nelinye oliphosileyo.

Ngenxa yoko, wonke umntu wakwenza oko.

Esi siganeko simfundise isifundo esibalulekileyo uJ: kuninzi lwabasebenzi, isohlwayo sibaluleke ngaphezu komvuzo.

Kutheni isohlwayo sisebenza ngakumbi?

Ingcaciso yengqondo

Kutheni oku kusenzeka? Ingqondo inezizathu zayo.isayensicacisa.

Uphando olwenziwe nguprofesa weSikolo soShishino seYunivesithi yaseStanford uBaba Cardis lubonisa ukuba "ingqondo yomntu kukuphepha izinto ezimbi kunokusukela izinto ezilungileyo."

Olu "thando lokulahlekelwa" luphambili ekuqhubeni izigqibo zabantu.

Ngokukodwa, abasebenzi abangenazo iindlela zokuzibamba badla ngokufuna imiqathango yangaphandle ukuze ibakhuthaze ukuba baqhubeke phambili.

Inkxaso yedatha ethile

统计数据

Sihlalutye iindlela zokukhuthaza iinkampani ezili-100 saza safumanisa ukuba izinga lokugqiba kwabasebenzi kwiinkampani ezisebenzisa iindlela zokohlwaya yayiyi-87%, ngelixa elo kwiinkampani ezisebenzisa iindlela zomvuzo yayiyi-43% kuphela.

Lo msantsa we-90% ubonisa ingongoma: iindlela zokohlwaya zinamandla amakhulu okuqhuba.

Iingcamango Eziqhelekileyo Ezingalunganga Ngabaphathi

Inkuthazo ayisiyonto yokuphelisa iingxaki

Ndibone abaphathi abaninzi abangaqondiyo le ngongoma. Bahlala befundisa abasebenzi babo, besithi "Kufuneka wenze oku," kwaye baqhubeka bebakhuthaza kwaye bebakhuthaza, kodwa oko akunampembelelo konke konke.

Ngokwahlukileyo koko, abo baphathi ababesebenzisa iindlela zokohlwaya babona iziphumo ngoko nangoko.

uhlalutyo lwenzuzo yeendleko

Isohlwayo sibiza kancinci kunemivuzo

Umvuzo we-1000 yuan kunye nesohlwayo se-200 yuan zinokuba nemiphumo efanayo, kodwa ixabiso lesohlwayo liphantsi kakhulu, nto leyo eyenza ukuba kube lula ukuyisebenzisa.

Eyona nto ibalulekileyo asikokwenza abantu boyike isohlwayo, kodwa kukusebenzisa isohlwayo njengophawu lokubazisa ukuba uzimisele.

Indlela yokusebenzisa ngokuchanekileyo indlela yesohlwayo

Ukuphepha imigibe

Nangona kunjalo, kufuneka kuqatshelwe ukuba oku kubhekisa "kwisohlwayo esincinci," kugxininisa umyalezo endaweni yesohlwayo ngokwaso.

Iintlawulo akufuneki zibe zigqithisileyo; zanele nje ukwazisa abasebenzi ukuba unyanisekile.

ukuququmbela

Ukucingisisa ngentsingiselo yenkuthazo

Abaphathi abaninzi abayiqondi le ngqiqo ilula kwaye bahlala becinga ukuba inkuthazo ivela kwimivuzo.

Kodwa mandikuxelele, umvuzo we-1000 yuan kunye nesohlwayo se-200 yuan zinokuba nefuthe elifanayo.

总结

Uluvo lokugqibela

Uvavanyo olubanzi lubonise ukuba indlela yesohlwayo isebenza ngcono kakhulu kunendlela yembuyekezo ekuphuculeni ukusebenza kakuhle kwabasebenzi.

Nangona le nto iphikisana neengcinga zemveli zokukhuthaza, isekelwe nzulu kwimo yendalo yomntu.

Ngoko ke, xa ufumanisa ukuba izikhuthazo azisebenzi kakuhle, ungazama indlela yokohlwaya, enokuvelisa iziphumo ezingalindelekanga.

njengayeKwincwadi yakhe ethi "Thinking, Fast and Slow," ingcali yezengqondo eyaziwayo uDaniel Kahneman yathi, "Impendulo yabantu ngokweemvakalelo xa belahlekelwe iphindwe kabini kuneenzuzo."